MG410-20S2AMR: Career Action Plan and Self Reflection Report

This portfolio is a self-reflection report created for the MG410-20S2AMR module at Buckinghamshire New University, focusing on career development within the marketing industry. It begins with a personal analysis, including a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, followed by a detailed career action plan outlining strategies to improve communication, budgeting, and presentation skills. The report also includes a curriculum vitae tailored to a marketing officer role, showcasing the student's skills and experience. The conclusion emphasizes the significance of portfolio planning for career advancement. The references include relevant academic sources. The appendices include the student's CV with their personal profile, skills, education, and work experience.

PORTFOLIO


 MG410-20S2AMR: Career Viewpoint-20S2AMR
CW2- Career Action plan and self reflection
Student name:
Student ID:
Module Lecturer :
Table of Contents
INTRODUCTION.................................................................................................................................3
PERSONAL ANALYSIS......................................................................................................................3
CAREER ACTION PLAN....................................................................................................................3
CURRICULUM VITAE........................................................................................................................5
CONCLUSION.....................................................................................................................................6
7My Linkedln Profile ………………………………………………………………………………………………………………………7
REFERENCES......................................................................................................................................7

INTRODUCTION
This is a self-reflection report that includes my skills, knowledge and experience
which is required for the post of a marketing officer in in the marketing industry according to
my research assignment in CW1. The report consists of a career action plan which was
conducted to reflect the time frame of my development in the role of a marketer. The report
contains Curriculum Vitae that is in accordance with the job role of a marketing officer. This
activity has helped me in identifying my strengths as well as weakness which helped me to
get a better direction for future. This can help me in creating an image in the mind of the
reader (Kevin, 2015).
PERSONAL ANALYSIS
Learning is a never ending process it continues until the person craves more to learn.
As per my journey till now I can conclude that I am a learner as there are many things I need
to learn and bring into application. When it comes to grabbing theoretical knowledge it is
very easy but applying it into a practical essence is a tough task. This is the sole reason I want
to apply for a job in order to gain practical exposure in the field of marketing. There are
ample amount of opportunities in the industry but still there are a lot many complications to
grab the opportunity. The abilities, skills, knowledge and application play a crucial role in the
industry. Creativity and Innovation are the key competencies that the interviewers look for in
the applicants in order to trust them with the responsibilities. It is very important for an
individual to have a platform so that one can excel (Ascher, 2016).
I am an introvert and it reflects me as shy person, though my mentors and teachers
have supported me a lot but still I lack confidence and face issues when it comes to public
speaking despite the fact that I have so many ideas but still I am not able to present them in
front of others and hence I am presently working upon my public speaking skills.
There are times when I find myself getting into arguments as I lack conflict
management skills for an instance I can recall a situation when we were assigned a group
project wherein I had various ideas and I wanted everyone to work according to them which
is actually not possible and hence the conflict arose. I am presently working upon my
relationship building skills wherein I can learn how to maintain smooth relationships at work
in order to avoid conflicts. I have immense hope that I will be able to overcome my
limitations and weaknesses very soon (Posnaya. and et.al, 2019).
Personal analysis requires a person to know his/ her strengths, weaknesses,
opportunities and threats. In order to reflect my personal analysis, I have analysed myself
with the help of SWOT analysis.
STRENGTH
 Search engine optimization
 Blogging
 Content writing
WEAKNESS
 Lack of confidence
 Weak vocabulary
 impatient

 Academic writing
 Communication skills
 Presentation skills
OPPPORTUNITIES
 requirement of marketing experts
 rise in demand of high quality content
 Rise in demand of researchers.
 Rising demand of online marketing
skills
THREATS
 Marketers in large number
 Fall in demand of market researchers
 Changes in technology
CAREER ACTION PLAN
S. no Area of Interest Action Plan Key
Requirements
Time Frame
1. Communication Skills I would explore
this area in order
to enhance my
communication
skills both in
written as well
as verbal
manner. The
skill is important
as a marketer as
this helps me in
understanding
my potential
customers.
It requires
enrolling for
graduation but
before that I will
go for a crash
course in
business which
will provide me
an insight in the
specific key
areas as I wish
to venture
myself for small
projects as they
would help me
in gaining in
depth
knowledge of
marketing
concepts.
The time frame
for excelling in
communication
skills is three
months and I
will be pursuing
it through the
mode of online
classes.
2. Budgeting skills As a marketer, it
is important to
have knowledge
about the
budgeting
process as it
depicts a limit
which is
universal in
nature.
We have formed
groups and our
mentors have
been teaching us
the prelims of
planning a
budget.
The time frame
of the skill is 1
month.
3. Forming marketing plans
and Advertising skills
In today’s era it
is important to
plan and reflect
those plans into
action as
Enrolling for a
marketing crash
course would
prove beneficial
in focusing upon
It has a time
frame of 1
month.

planning and
advertising both
play a crucial
role in
marketing
process.
the advertising
and marketing
plans.
4. Presentation skills When it comes
to
advertisement,
presentation
plays a crucial
role as it helps
in attracting
customers.
Along with
graduation, all
these skills will
help in standing
out from the
crowd.
Time frame for
this skill is 6
months.
CONCLUSION
It can be concluded from the above study that planning a portfolio is of great
significance. The study consists of Personal analysis, Career Action plan and Curriculum
Vitae which helps an individual in grabbing the job opportunities in the organization. The
personal analysis consists of my skills and abilities which I am good at and can help me in
grabbing a job opportunity. It also consists of my SWOT analysis which reflects my
strengths, weaknesses, Opportunities and threats. The career action plan consists of my
abilities which I need to work upon. These skills can be enhanced with the help of various
courses.
REFERENCES
Ascher, I., 2016. Portfolio society: On the capitalist mode of prediction. MIT Press.
Kevin, S., 2015. Security analysis and portfolio management. PHI Learning Pvt. Ltd..
Posnaya, E.A. and et.al, 2019. Modern features for capital portfolio monitoring.
Wakeel, M., Chen, B. and Jahangir, S., 2016. Overview of energy portfolio in Pakistan.
Energy Procedia. 88. pp.71-

APPENDICES
Name:
Address
Email
Tel no
Personal Profile
To secure the challenging and responsible opportunity of career position in the reputable
company in order to enhance my skills, knowledge and learning, while making the significant
contribution to the growth of organization. I am an ambitious business management graduate
and willing to enhance and grow my career in the field of marketing with the help of various
skills I possess that are essential in order to deal with the challenges in the marketing stream.
Skills and knowledge
 IT skills with proficiency in Microsoft word, Excel and Microsoft Power point
 Verbal and Oral Communication Skills
 Leadership skill
 Quick decision-making skills
 Information and technology knowledge
Educational Details:
 Buckinghamshire New University (Sep 2019- Present)
BA in Business Management
 General Education School (June 2018 - May 2019)
Commerce with Mathematics
English
Mathematics
Science
Information and Technology
Geography
History

Work Experience:
UUP person Mar 2020 – till date
In Hermes Plc
As the there I am responsible for things that are damaged or confused address. I aim for
everyone to receive their order on time.
Store Packer - Jan 2016 -Mar 2020
In Royal Jursey laundry
As the store packer, I have the responsibility to packer production, stock and other things so
that the customers are served satisfactorily.
Hobbies & Areas of Interest:
 Management
 Reading
 Sports
 travelling
 Travelling
 Sports
 Movies