MG410 Career Viewpoint: Action Plan & Self-Reflection Report

This report outlines a career action plan focused on developing skills for a marketing manager role in the retail industry. It includes a personal analysis identifying strengths in communication, teamwork, and customer service, as well as areas for improvement like ICT, marketing, and organizational skills. The action plan details specific steps to enhance these skills, including IT courses, market research, and cultural awareness studies. The report concludes by emphasizing the importance of personal analysis and action plans in career development, aiming to align current skills with desired career goals.

MG410 CW2 Career
Action plan and self
reflection

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PERSONAL ANALYSIS...........................................................................................................1
CAREER ACTION PLAN.........................................................................................................2
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6

INTRODUCTION
The process of making choice of career, bringing the improvement in the current skills
and advancing the career path of an individual is known as the career development. Better career
of an individual also result in the development of personality. It can be said that the career is all
about the growth and development of individual in future. For a better development of career of
an individual, it is necessary to make career plan because it will help the individual in selecting
the best option of career as per the present skills, strengths and knowledge with definite
advantages and disadvantages. Marketing manager is the selected career for this report. This
career has been selected on the basis of present skills and knowledge of an individual. This
report cover the personal internal analysis of an individual matching the skills required for the
vacancy of marketing manager. In addition to this, this report also deal with the career action
plan and designing of an effective CV which include the summery of personal skills and
experiences of an individual. Measuring the personal skills and experiences is necessary in order
to identifying the level of competition and some specific advancement in some areas. Career
action plan help the individual in measuring and improving the specific skills, experiences and
knowledge.
MAIN BODY
PERSONAL ANALYSIS
The given scenario is based on the retail industry. In order to expand their business, the
organisation is required to have a marketing manager having professional skills. That skills help
the marketing manger to perform the marketing activities in an effective and efficient manner, so
that the sales and revenue of organisation can be increased. Last part of career viewpoint state
that the individual is highly self assured for elevating their own skills and knowledge which are
found as necessary to develop, in order to achieving the personal objectives in an effective and
efficient manner. As per my research and skills, I can make and develop my career as marketing
manager in retail industry. I already gained the experience in this area as I have completed
internship as marketing executive in retail industry. Become a marketing manger is my dream
and as per my passion, I guess I can perform the role and responsibilities of marketing manager
in an effective and efficient manner. Several of skills which are required to be a marketing
manger of retail industry have been concluded from the previous part of this report. Some of
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identified skills include communication skills, customer service skills, ICT skills, team work
skills, marketing skills, planning and organizing skills.
By analysing the required skills of marketing manager, I have analysed that I do not have
all the skills which I require to gain the position of manager of marketing department. Currently,
I have strengths include communication skills, team work and customer service skills. But it has
been found that these skills are not enough for me to become a marketing manger in retail
industry. One of my skills is communication skills which is really important to be a marketing
manger as I have to properly communicate all the marketing related activities and plans with my
team members and subordinates so that it can be performed in an effective and efficient manner.
In addition to this, it is necessary for doing coordination with other departments in the
organisation, which is possible only with the help of effective communication skills.
Communication skills are also necessary while communicating the details of any products or
services to the customers. That time, communication is consider as the most important factor as
it is used to influence the customers to buy the goods and services. I also have the skills of
providing the best services to the customers. My strength is to analyse the needs and demand of
customers so that I can serve the customers as my best. Another available skills in myself is the
team player. Performing the marketing activities is not such a easy task which can be performed
by a single individual. My skill of team player help the entire marketing department to perform
the marketing activities in a group.
On the other hand, I also have lack of some skills which are required to perform the
function of marketing manger. Such skills include ICT skills, marketing skills and planning and
organizing skills. These skills are found to be important for a marketing manager. I have to work
over these skills so that I can also develop these skills and found as a perfect candidate for the
job profile of marketing manager. By the use of Information skills, I can perform the marketing
functions effectively. In order to attract the customers, I have to make creative marketing plans
and perform them in a proper manner. Any marketing plan is required to organised in a proper
manner. Hence, it is necessary for me to develop these skills.
CAREER ACTION PLAN
The tool which is required by an individual for the purpose of developing some weak
skills by removing the weaknesses is known as Career action Plan. The entire valuation of skills
which are required to be developed has been done in this plan. It has been found as necessary for
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me to develop this plan for the purpose of enhancing some specific skills which leads to my
success in the career. My action plan regarding the skills of marketing manager is given below:
SKILLS SIGNIFICANCE HOW IT CAN BE
DEVELOPED
JUDGING
CRITERIA
TIME
DURATION
ICT skills In the modern world,
several of activities
are performed by the
use of technology.
For the purpose of
bringing the
effectiveness in the
marketing activities,
the use of technology
help the same. Along
with this, by the use
of appropriate
technology, I can
cover the more wider
range of customers.
The use of
information and
technology result in
the better
communication of
informations related
to the products and
services.
For the purpose of
developing
Information
Communication
Technology skills
in myself, I have to
join a diploma
course of IT. This
course help me in
enhancing the IT
skills which are
helpful in adopting
the several
technology for
reaching to the
customers.
The result of course
of IT diploma
declare the
enhancement and
development of ICT
skills in myself.
These skills can also
be analysed by the
adoption of several
technology. These
technical skills help
the organisation in
reaching to the
customers in a time
and cost effective
manner.
6 months (By
June 2022)
Marketing
skills
For the purpose of
performing the task of
I can grow the
marketing skills in
3 months (By
March 20220)
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marketing
department, it is
necessary for the
organisation to
develop some creative
plans and activities,
so that customers also
found something
attractive and creative
which can attract
them towards the
organisation. In order
to generate the
demand of customers,
the organisation is
required to present the
product in a new and
effective manner.
myself by doing
several research on
the market and the
customers. Firstly I
have to know about
the needs and
demands of
customers after that
I can present the
product or services
as per their
demands.
Planning
and
organizing
skills
It has been found that
the needs and desires
of people of different
culture is different.
The main
responsibility of
marketing manager is
to analyse the desires
and wishes of
customers and then
develop the products
and services as per
their expectations. If
For the purpose of
developing the
skills of cultural
awareness, I have
to study the history
of several cultures.
Along with this, I
have to perform the
deep study of
cultures by
studying several
books, articles and
journals related to
The result of
development
activities of products
and services in the
organisation help me
in judging the skills
of culture awareness.
Along with this,
feedback from the
customers can also
help me in knowing
about the status of
the development of
4 months (By
April 2022)
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any organisation is
working at several
locations, the
marketing manager of
that company have to
deal with the people
of several cultures.
the culture of
people of a specific
area. Many
knowledgeable
people has printed
several of books
and journals which
help the individual
in understanding
the cultures of
people.
skills of culture
awareness.
CONCLUSION
From the above report, it has been concluded that the the career viewpoint is an essential
concept for each and every individual. It include the personal analyses along with the action
plan. Personal analyses help the individual in knowing about the current skills, strengths and
weaknesses. Action plan is prepared for the purpose of bringing advancement in the skills of an
individual.
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References:
Books and Journals
Amato, C., 2017. Experiential learning from the continental viewpoint: If the cap fits…. In Re-
thinking Legal Education Under the Civil and Common Law (pp. 13-26). Routledge.
Freischlag, J.A. and Faria, P., 2018. It is time for women (and men) to be brave: a consequence
of the# MeToo movement. Jama. 319(17). pp.1761-1762.
Matheny, M.E., Whicher, D. and Israni, S.T., 2020. Artificial intelligence in health care: a report
from the National Academy of Medicine. Jama. 323(6). pp.509-510.
Morris, R. and et.al., 2021. A taxonomy of dual career development environments in European
countries. European Sport Management Quarterly. 21(1). pp.134-151.
Shingo, S., Dillon, A.P. and Bodek, N., 2019. A Study of the Toyota Production System From an
Industrial Engineering Viewpoint: From an Industrial Engineering Viewpoint.
Takahashi, Y., 2019. The Impact of Increased Utilisation of Microelectronics on Employment,
Production Process, and Job Organisation-The Japanese Viewpoint. In Management
Under Differing Labour Market and Employment Systems (pp. 427-440). De Gruyter.
Wehmeyer, M.L. And et.al., 2019. A crisis in career development: Life designing and
implications for transition. Career Development and Transition for Exceptional
Individuals. 42(3). pp.179-187.
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