MG410 Career Viewpoint: A Report on Entering the Beauty Industry

This report analyzes the requirements for a marketing graduate to start a career in the beauty industry in the UK. It highlights the beauty industry's growth, increasing employment opportunities, and the competitive landscape. The report emphasizes the importance of a holistic understanding of the industry, including key trends, required skills, and relevant labor market information. It evaluates the candidate's skills against industry requirements, stressing the need for up-to-date knowledge, awareness of company trends, and a strong grasp of soft skills like creativity and people-relationship skills. Practical experience through internships and fieldwork is also recommended. The report concludes that passion and awareness of the beauty industry are vital for success, and highlights the growing competitiveness of the job market.

Running head: CAREER IN THE BEAUTY INDUSTRY
Career in the Beauty Industry
Name of Student:
Name of the University:
Author note:

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Executive Summary:
This report outlines how to succeed in the beauty industry as a marketing graduate
getting their first job in the UK. The beauty industry is on an upward climb in their ranks
among the other industries in the economy, and the employment opportunities are increasing
and getting more competitive. Along with this current update on the beauty industry’s status,
the report also highlights what are the skill set and prior knowledge that is required for the
candidate to be well placed among the potential employees in the job pool. Through this
analysis, the report finds it most useful to be a holistic collection of knowledge from all
aspects of the industry before applying for a job in the same.

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Table of Contents
1. Introduction:........................................................................................................................3
2. Analysis and Application:...................................................................................................3
2.1 General Trends in the Beauty Industry:.......................................................................3
2.2 Skills, Knowledge and Experience Required:.............................................................4
3. Evaluation:..........................................................................................................................6
4. Conclusion:.........................................................................................................................6
5. References:..........................................................................................................................8
6. Appendix:............................................................................................................................9

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1. Introduction:
This report will be analysing the various requirements, which are needed to pursue a
career in the beauty industry. This report will be assessing the knowledge, skills and
experience that is needed for a recent marketing graduate to be able to enter into the industry.
The report findings will assist me in the process of trying to find a job in the industry as a
recent graduate, it will also assess if my skills and knowledge that I will acquire through my
tenure in university. With the analysis of the beauty industry and the information of the
relevant labour market information, I will be able to evaluate how I can find a job opportunity
in this field.
2. Analysis and Application:
The main goal of this section is to reflect on the findings from the condition of the beauty
industry by using both primary and secondary research. This section will identify what are
the existing key trends, what skills are required for a recent marketing graduate to land a job
in this field.
2.1 General Trends in the Beauty Industry:
The United Kingdom is known to have the world’s sixth-largest market of beauty and
personal care industry. This beauty industry is worth almost £17 billion according to report
analysis done in 2017 (Whitehouse 2019). Expenditure by each person on beauty and
personal care products has been averaged to an amount of £155 per year, which ranks as the
5th highest as compared to other countries. Unlike other industries, there are almost a million
people who are employed in the beauty industry (Visser 2015).
It is said that the beauty industry is recession proof because of its 5% growth every year,
accompanied by a similar growth in the export of these cosmetic products. Regardless of a

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company being big, small, new or old, they all experience the growth uniformly and are still
able to thrive (Whyte 2018). Many national banks are starting to take notice of this growing
industry and are offering financial support, unlike the situation in the past where many people
of the economy did not take the industry seriously and could not have predicted its
exponential growth in such a short time.
It is helpful to note that it is the premium make-up brands that are turning out to be the
fasted growing sector among other types of makeup, with a growth of almost 11% in the year
2013. However, not everyone in the economy can be expected to spend a lot of money on
premium products, and there are many women who are finding comfort and effectiveness in
cheaper drug store make up, which is giving these discount brands almost a similar boost in
sales (Ramli 2015). As the economy is starting to take the beauty industry more seriously,
global recruiting firms such as 24 Seven and the Cosmetic Executive Women (CEW) have
teamed up to create the first report on the salary of employees in the beauty industry and also
a thorough job market report along with it. This report will also be reflecting on the market
climate that will be affecting the beauty industry and it will also highlight many beauty
professionals at all levels and their view of the industry.
Employees in the beauty industry have been seeing a steady increase in their salary,
regardless if they are permanent or have just been assigned new roles in the industry (Bashir
2018). Although there is an overall increase in salary, 1 in 4 people are still dissatisfied with
their salary, and this is the main reason these employees are exiting the industry.
2.2 Skills, Knowledge and Experience Required:
According to professionals that are already in the industry, the beauty industry does seem
to be a tough market to crack. Unlike other jobs, a high salary is not proving to be a
motivation to explore a job opportunity but the opportunity to grow in the industry is

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becoming more of an attraction (Voigt, Buliga and Michl 2017). Many established
professionals in the industry have said that when looking for further opportunities, they
concentrate on the growth in the posting and how it will help their professional development.
Companies that are not able to provide a career plan for their employees are seeing more
employees who are leaving the job in around 6 months of getting the job. This type of job
change is observed because the employees are always looking for ways to better their
working experience, and if they are able to have any professional development in the work
place (Ford et al. 2018).
For a recent marketing graduate trying to get into the beauty industry needs to keep in
ming that the companies put a very heavy emphasis on a candidate being able to be up to date
with their skills and information. The marketing graduate is expected to know the certain
trends of the companies and how they are faring in the economy that they are present in. They
are also expected to know a big range of beauty products and their research must remain as
thorough as can be. Current employees put a lot of effort into their personal development,
those employees who perfect new skills have higher chances to be more engaged at work, and
this would reflect to them being more loyal to the company.
Along with information about the existing market of the beauty industry, a recent
graduate who wants to get a job in this field need to be able to have the basic knowledge of
which sector of the industry they want to get into. Once this decision has been made, more
research into that particular sector is required so they have enough knowledge of the works of
the industry. Managers are increasingly looking for employees who have a good grasp over
their soft skills – qualities such as creativity, people-relationship skills and also their ability in
learning new things.

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Not all the information about the industry can be found online, a college student who is
aiming to land a job in the beauty industry must do some fieldwork like working alongside
some cosmetic professionals to see how the sales aspect of the industry works. For example,
the student must look for some internships so they can get some hands on experience. Many
professionals have said that the road to success in this industry lies in finding whatever one
can find, in order to get experience – any experience is good experience.
3. Evaluation:
There is a job opening at Charlotte Tillbury Beauty for the position of Marketing
Coordinator, and this job opening really appeals to me mainly because of the fact that they
are ready to accept recent graduate candidates for possible employment. Along with this,
there are many requirements of the job that would requires me to be well versed in marketing
strategies, something that I have already learnt in college during my classes. As mentioned in
the beginning of this report, candidates are required to have a natural curiousity and interest
towards this field to be able to passionately carry out their assigned work.
Along with the job requirements, the company is also known to be one of the biggest
beauty, fashion and self-care companies. The company has been around for almost 25 years
and they have worked with various A-list models and designers. Being a beauty company, the
majority of their target audience is women and the company goes beyond to empower women
and not belittle their requirement for beauty products. A company like this would be the
perfect place for me to start out so that I can establish my career in the beauty industry.
4. Conclusion:
This report highlights how vital it is to be passionately interested in the beauty industry to
be able to get a job in the field. For a recent marketing graduate to successfully land a job in
this growing industry, it is very important for them to be fully aware of the overall scenario of

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the beauty companies, and also take notice of its social media presence to get more an idea of
how its customers are reacting to the company. Talking to a professional from the industry
really gave me a greater perception of what I should be expecting once I graduate and dip my
feet in to the beauty industry.
Once I got to see the job opening for the position that I wish to strive for, it put things in a
better context where I could measure myself against the requirements for the job and see
what I need to accomplish, and also see how many of those requirements I can meet. Beauty
industry is growing rapidly and some say that this may be just the start of this journey, and
with this the employment criterion are also becoming more competitive. This would mean
that I need to really know what I am deciding to get into before I can actually apply for a full
time job in the field.

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5. References:
Ramli, N.S., 2015. Immigrant entrepreneurs on the world's successful global brands in the
cosmetic industry. Procedia-Social and Behavioral Sciences, 195, pp.113-122.
Whitehouse, L. (2019). What is the current state of the UK beauty market?. [online]
Cosmetics Design Europe. Available at:
https://www.cosmeticsdesign-europe.com/Article/2018/10/26/What-is-the-current-state-of-
the-UK-beauty-market-Key-findings [Accessed 14 Mar. 2019].
Bashir, S., 2018. WHITE SUPREMACY AND THE GROWTH OF COSMETIC
MARKET. Journal of Advances in Social Science and Humanities, 4(12), pp.527-530.
Whyte, K.F., 2018. Business analysis & growth strategy for at heart beauty
concepts (Doctoral dissertation, Ashesi University).
Visser, J., 2015. Beauty of Business.
Voigt, K.I., Buliga, O. and Michl, K., 2017. Business Model Pioneers. Management for
Professionals.
Ford, R., Price, G., Hofmeyr, K.B. and Chiba, M., 2018. Brains versus beauty in the
knowledge economy. SA Journal of Human Resource Management, 16(1), pp.1-11.

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6. Appendix: