MG410 Career Viewpoint: Skills and Trends in the Marketing Industry

This report provides a career viewpoint on the marketing industry, focusing on the skills, knowledge, and experience required for a recent graduate to succeed. It incorporates both primary and secondary research, including interviews with marketing managers and a review of relevant literature. The report identifies key trends impacting the marketing industry, such as personalization, conversational marketing, and the importance of customer experience. Essential skills for marketing managers, including leadership, communication, analytical, and technical abilities, are discussed. The report also includes a self-evaluation, identifying areas for improvement and highlighting strengths relevant to a marketing career. Ultimately, the report concludes that a career in marketing offers significant opportunities for growth and development for individuals with the right skills and a proactive approach.

Career viewpoint

EXECUTIVE SUMMARY
Career development refers to gaining all the significant opportunity that can helps an individual
growth in chosen sector. For the currents study attention has been paid on marketing industry
that is related with spreading awareness about products and services through influencing
customers. The current report has comprised general trends and skills required in marketing
sector by involving both primary & secondary research. It has given emphasis on conducting
evaluation to get deep understanding about marketing specialization.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
ANALYSIS AND APPLICATION.................................................................................................1
Methodology...........................................................................................................................1
General trends which can impact marketing industry............................................................1
Explaining the skills, knowledge and experience required in industry..................................2
EVALUATION ...............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6
APPENDIX.....................................................................................................................................7

INTRODUCTION
Career refers to the ability of an individual to grab specified opportunity for accomplish
the personal requirements. In the current era, developing career is difficult due to higher level of
competition and complexities. The current study is based on marketing industry that is related
with advertising and promotion of products and services by specifying their features. This is one
of the rapid growing industry that contribute in achieving the organizational objectives in
effective manner. The present study will focus on providing information about the general trends
and skills of marketing manager by paying attention on the primary & secondary research. This
will focus on developing the evaluation the conducted analysis regarding general trends h &
skills.
MAIN BODY
ANALYSIS AND APPLICATION
The professional area in the marketing industry is facing with rapid growth &
development which is helpful to understand that scope is wide. There are certain competitive
advantages which are required to be possessed in order to function effectively for overcoming
the prevailing competition (Saura, Palos-Sanchez and Correia, 2019.). For this purpose having
specialization in this sector is important in respect to operate properly via developing
competitive traits, attributes and skills. There are various courses which are available for gaining
specialization in marketing industry that ensures that reliable and relevant level of knowledge is
obtained to offer proper extent of advantages.
Methodology
The methodology used for formulating the report is qualitative that pay attention on
collecting the theoretical information. Primary & secondary sources of information collection
has been used to offer reliable and depth understanding. In the primary source interview
conducting from marketing mangers and in secondary there will focus provided on referring
articles, journals and books to get deep knowledge.
General trends which can impact marketing industry
There are different kinds of the factors which impact the marketing industry in both the
positive and negative manner. In order to become successful in the specified sector it is highly
important for the organization to give emphasis so that effective approach for gaining
competitive edge can become possible. Marketing is one of the major industry that has current
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trends like having world-class customer experience, gaining effective employee activation, story
driven content visualization, personalization, conversational marketing, etc. in addition to this,
strategic marketing transformation, push notification, social commerce, voice search, AI based
automation and video based promotion. There is higher level of focus on the customer h
retention, loyalty and advocacy, diverse audience, account based marketing. This highly
concentrates on n online and offline n customer experience and responsible commercialization.
On the basis of this it can be interpreted that these are the few trends that are prevailing in the
marketing industry. These all play significant ole in affecting the growth & development of the
organization in both positive and negative manner so that relevant strategy to achieve desirable
objectives can be obtained.
From the evaluation it can be articulated that there are different kinds of the software
and technology implementation in this sector achieve the objective of promoting goods and
service via ensuring effective engagement (Waral, 2020). Technology is impacting positively by
ensuring personalized immersive for people & ecosystem that are more integrated and targeted
for marketers Globalization plays significant role in extending the reach to clientele. This helps
in accessing mass market h and inclining ability to meet greater sales for businesses which can
provide assistance in having full competitiveness in industry. On the basis of this it can be
interpreted that conversational marketing, highly personalized customer experience, continued
digital transformation, e-commerce, programmatic adverting, etc. that are helpful in achieving
the ability to perform effectively. Persons operating in this sector require paying attention on
developing relevant skills that can effectively allow coordinating with prevailing requirements.
With help of the information regarding the marketing trends operating successfully in the
specified sector can become effectively. As per the specified trends it can be articulated that
achieving significant level of growth can only become possible when there is proper clarity
about the trends in turn adapting reliable & accurate strategy can become possible. These trends
compliance can help in performing competitively in sector which inclines value in sector so that
gaining better position to become beneficial for organization can become possible.
Explaining the skills, knowledge and experience required in industry
In order to perform effectively in the marking industry there are different kinds of the
skills which are required to be taken into procedure so that offering reliable outcomes can
become possible. In order to perform effectively in marketing industry it is important to pay
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attention on developing the relevant tactics so that appropriate decision-making can become
possible.
The set of skills which are basically required by marketing manager involves leadership,
technical, organizational, communication, creative, analytical, curiosity, innovation, etc. These
are those skills and tactics that are helpful for the manager to operate successfully in the
competitive working environment via ensuring that significant level of productiveness can be
achieved. In this specified filed, the mentioned professional required to have significant level of
the knowledge regarding the ability to influence people in order to purchase goods and services.
It is crucial for the marketing manager to give emphasis developing such appropriate these level
of awareness among targeted audience related to the offered products and services (Bunghez,
2020). On the basis of this it can be articulated that in order to perform successfully in the
prevailing circumstances regarding ability to influence how effectively marketing manager
possessing ability influence customer buying behavior via giving description of goods and
services. There are the knowledge and skills which can provide assistance to marketing manager
in respect to perform effectively in the specified sector via gaining competitive advantages. In
addition to this, it can be specified that thee is requirement of having appropriate level of
functioning in turn better approach to develop tactic and strategic technique to get ability to
participate in the sector in higher effective manner.
In order to conduct the primary research, the focus has been provided on conducting the
interview with the marketing managers working the international organizations performing
effectively. From the information, it can be interpreted that there are various companies that
offers this position in order to accomplish their objective of having greater market share which
can be effectively done by having appropriate marketing technique. This helps in indicting that
there is wide range of growth & development in sector so entering in marketing industry is
beneficial. Persons looking for good career opportunity can get the good position in the
marketing sector via availing these benefits.
EVALUATION
From the evaluation, it can be specified that having these skills and tactics are found to
be important in respect to get the competitiveness in sector so tat achieving productiveness to
develop better approach of growth can be formulated. With respect to this, it can be identified
that there is lacking of some of these skills in me which are required to be improved in order to
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gain the significant ability to function in the particular sector. With respect to the provided
information it can be interpreted that one of the highly required skills in respect to
communication skill that is helpful in meting the overall objective of influencing people (Di
Gregorio and et.al., 2019.). Marketing require major skill like having critical thinking which is
lacking in me and needed to developed for achieving higher growth and development. There is
larger amount of competition is prevailing in sector which motivates me to understand my
prevailing limitations so that having
On the basis of this it can be interpreted that having proper ability to influence people is
required to be developed in me in respect to perform effectively in sector (Reavey, Zahay and
Rosenbloom, 2021). There various strengths in me like having appropriate leadership, listening
skills, etc that permits developing better approach to gain growth in marketing sector. The main
fact behind selecting the marketing sector is due to availability of various opportunities and my
ability to grab them with using my traits to achieve higher positive outcomes. The major fact
behind selecting the marketing sector for the career development is that I have ability to
accomplish the allotted targets with effectively compliance with offered deadlines. This can be
considered as major reason for operating in this specified sector. In addition to this, it can be
understood that there are various opportunities in the marketing opportunity sector due to
reliance of firm on marketing techniques for inclining their sales revenue, product awareness,
higher profitability, etc. This indicates that marketing is crucial part of organization that
promotes the scope of this sector. Operating as manager in the specified sector can highly
benefit me in both monetary and non financial aspects.
CONCLUSION
From the above report it can be concluded that career development is one of the crucial
subject matter that provides assistance in reviewing the opportunity grabbing ability to perform
effectively. The current study has involved current trends of marketing such as personalization,
conversational marketing, customer experience, etc. There are various skills & knowledge which
are required that involves effective communication, problem solving approach, etc. that helps in
growing in sector. It has involved evaluation of the study in the current study for achieving
better understanding.
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REFERENCES
Books and Journals
Bunghez, C.L., 2020. Marketing strategies of travel agencies: A quantitative
approach. Sustainability. 12(24). p.10660.
Di Gregorio, A. and et.al., 2019. Employability skills for future marketing
professionals. European management journal. 37(3). pp.251-258.
Reavey, B., Zahay, D. and Rosenbloom, A., 2021. Updating the Marketing Research Course to
Prepare the Marketing Generalist. Journal of Marketing Education. 43(3). pp.333-
353.
Saura, J.R., Palos-Sanchez, P.R. and Correia, M.B., 2019. Digital marketing strategies based on
the e-business model: Literature review and future directions. Organizational
transformation and managing innovation in the fourth industrial revolution. pp.86-103.
Waral, N.L., 2020. Innovative Marketing Strategies in Academic Libraries: An
Overview. Innovations in the Designing and Marketing of Information Services. pp.1-
15.
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APPENDIX
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