Career Action Plan and Self-Reflection Report for Marketing

This project presents a comprehensive career action plan and self-reflection report, focusing on a career in marketing and brand management. The report begins with an introduction to career development and the goals of the assignment. It then delves into a personal analysis using the SWOT mod...Read More

Project Title CW2:
Career Action Plan and self reflection

TABLE OF CONTENTS
1. INTRODUCTION.......................................................................................................................3
2. PERSONAL ANALYSIS............................................................................................................3
3. CAREER ACTION PLAN..........................................................................................................5
Career action Plan : Short terms and long term goals.....................................................................6
3.1 CV..........................................................................................................................................6
3.2 LinkedIn Profile -.................................................................................................................7
4. CONCLUSION............................................................................................................................7
REFERENCES................................................................................................................................7
APPENDIX 1. CV...........................................................................................................................8
APPENDIX 2. LinkedIn Profile......................................................................................................8

1. INTRODUCTION
Individual need to learn various skills, knowledge and capabilities at several stages of life
for effective achievement of preset set professional goals. Career action plan helps person to
formulate strategies to develop several skills or enhance existing knowledge and capabilities that
are useful in both personal and professional career. The report discussed about career action plan
and self reflection for analysis various strength and key weakness that need to be removed for
achievement of specific goals. It has evaluated and analysed several skills such as
communication, creativity and strategic thinking that are crucial for position as marketing and
brand management in reputable company. The report has furthered prepared personal
development plan which helps in removing keys weakness or ineffective skills of individual so
that overall professional objectives can be attainted. At last of the report CV and Linked ID is
attached as appendix which may be necessary in future career.
2. PERSONAL ANALYSIS
I have planned to make my career in marketing and brand manager in reputable organisation
as I have certain capabilities and ability that helps me to perform various task of marketing
manager effectively. It is tough to be a marketing manager as individual need to bear no said by
large number of people, or different challenges thus have to stay positive and think creative idea
that can be useful in attracting various individual to make purchase for satisfaction of their
respective needs. Thus, I have decided to analysis or identify key area or skills in which I excel
and other areas that need to be further improved so that I can get my choice of job in future
career. Personal analyses have contributed in my career development as I am able to learn new
skills that are useful in both professional and personal career (Guichard, 2018). Therefore,
SWOT analysis is best model for personal analysis as it consists of four elements like strength,
weakness, threat and opportunity that I can use to plan future strategies. Personal analysis of me
through SWOT Model is as follows:
Strength: It can be stated that I have ability and skills to think strategically and analytically on
various points as before coming to conclusion I deeply analysis problem and found effective
solution that can helps in getting better outcome. As per my point of view strategic and analytical
skills helps marketing manager to critical think and find innovative idea which can be useful to
motivate and influence diverse individual to select specific products for their satisfaction of need.
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This strength of myself will help me to understand prevailing market situation, existing needs of
customers and coming on accurate decision which contribute towards development of strong
brand image. Another skills in which I excel is creative and innovative which helps me to make
project unique and differentiate so that requirements of various people satisfied beyond their
expectancy (Young, 2019). I always plan innovative and new method to do particular task so that
best outcome can be gathered within minimum cost. Therefore, it can be stated that various skills
have enhanced my level of confidence and motivation to become marketing and brand manager
in professional career.
Weaknesses: They are certain areas in which I lack knowledge, skills and capabilities that can
act as hinder in my future career so I have to plan effective method which can be useful in
development of skills and achievement of goals. As per my observation I am unable to use new
technologies and software that is mostly required by every employer while it take decision to
recruit person in organisation. I have limited knowledge about recent technology and software so
I need to remove my weaknesses so that company products can be easily marketed through
digital medium. I am not comfortable in public speaking or profession communication which is
most essential in marketing career therefore I need to plan strategies to over my weaknesses.
Ineffective time management has lead to delay in performance of task thus hinder in getting
effective result or outcome.
Opportunities: There are various opportunities for me in future such as by development of
several skills and capabilities I can able to get position as marketing manager in reputable and
high brand. New technology knowledge can helps me to easily performed different task such as
effective analysis of data and information that are crucial for framing various effective strategies
so that firm can gain competitive advantages (Cisternas, 2018). It also provide me opportunity to
start my own business for earning more income and reputable status in society as experienced
and knowledge contributed in overall development of individual.
Threats: Due to tremendously increasing in competition level, unemployment therefore
company have become more selective so that they can get best candidate for particular position
in organisation. So, it can be stated that most important threat is increasing competition and
innovation in technology that can adversely impact on my future career therefore I need to have
all skills and knowledge of marketing manager to select from pool of candidates.
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3. CAREER ACTION PLAN
Keys skills that
need to be
improved
Resources that
will be needed
Step that need
to be performed
Evaluation of
success
Time period in
which set
objectives need
to be achieved.
Technological
skills I will need
innovative,
software and
proper training ,
knowledge about
method that can
be used to
operates
technology so
that customers
needs can be
fulfilled (Kuang,
2019).
I have to learn
about recent
changes and
development in
technology
through
conducting
market
researched and
using
information
technology.
It can be
evaluated when I
have good
command on
various
technology that
helps in serving
customers in best
possible manner.
I think it will
required time
frame of 2-3
month.
Public speaking
and
communication
I need audience
and books to
learn about the
way professional
marketer
communicates
with other
individual.
I have planned to
learn new
vocabulary, word
that have similar
meaning and
avoid use of
technical words
so that no
confusion can be
created in others
mind.
Through taking
feedback from
people I have
shared my view
in order to
understand that
they have get
information in
similar manner
as I was intended
(Cawsey and
It will take more
time that is about
4-5 month
approx to
developed.
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Rowley, 2016).
Time
management I need to alarm
clock and notes
that will helps
me to decided
time schedule,
activities that
need to be
performed on
priority basis.
I have decided
to perform
specific task
within limited
time period so
that deadline can
be attained.
Through analysis
and comparing
time set with
actual time take
to perform
specific task can
helps in
evaluation of
development of
time
management
skills.
Time can be
easily managed
so I think only 1
month will be
needed for
effective
development of
skills.
Career action Plan : Short terms and long term goals.
Short-term goals (next 12 months)
 One of my short term goals is to effective and openly communicate, share information
with other individual
 I have also decided to improve my time management skills so that accurate decision can
be taken within limited time period (Kashive and Khanna, 2017).
Longer term goals (from year 2 to final year at university)
 To have better command on new and innovative technology
 To have successful position in huge organisation
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 To have effective knowledge and skills that way professional communicated to other
people (Sabermajidi and et.al., 2019).
3.1 CV
It is presented in Appendix 1.
3.2 LinkedIn Profile -
It is presented in Appendix 2.
4. CONCLUSION
Kolb reflective model helps in better self evaluation of myself so that I am able to learn
new skills, knowledge and capabilities from my previous experienced. There are four stages of
reflective learning cycle such as:
Concrete Experience: While preparing this report I have learnt various professional skills and
knowledge that are required by marketing manager.
Reflective Observation: I have observe form above analysis that there are various approached
that can be used to developed skills such as effective communication, technology and strategic
decision making.
Abstract Conceptualisation: I have learnt from above report that to be marketing manager is
tough task as it need to have several skills and talent to promote company products and service to
other. I am able to learn the way various strategies and skills can be developed for getting
position as marketing manager.
Active Experimentation: I through conducting various experiment to learn skills able to find
best option that can be suitable for develop of skills and capabilities in me for future career.
Therefore it can be concluded from above report that I have get vision and direction
about skills that I need to improve for achieving my career objectives. At last it can be concluded
from above report that skills and competence of individual contribute it to quite interview and to
become of the main part of organisation.
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REFERENCES
Books and Journals
Cawsey, T. and Rowley, J., 2016. Social media brand building strategies in B2B
companies. Marketing Intelligence & Planning.
Cisternas, G., 2018. Career concerns and the nature of skills. American Economic Journal:
Microeconomics, 10(2). pp.152-89.
Guichard, J., 2018. Final purposes for life-and-career design interventions in the Anthropocene
era. In New perspectives on career counseling and guidance in Europe (pp. 189-204).
Springer, Cham.
Kashive, N. and Khanna, V. T., 2017. Conceptualizing employer-based brand equity and
employer Brand pyramid. European Scientific Journal, 13(34). pp.211-229.
Kuang, F., 2019. Career Progression Workshop for the Internationally Educated. Career
Development Interventions for Social Justice: Addressing Needs across the Lifespan in
Educational, Community, and Employment Contexts, p.215.
Sabermajidi, N and et.al., 2019. Measuring brand-related content in social media: a socialization
theory perspective. Information Technology & People.
Young, R. A., 2019. A Contextual Action Theory of Career. In Handbook of Innovative Career
Counselling (pp. 19-33). Springer, Cham.
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APPENDIX 1. CV
Personal Details
Name: L M
Address:
Tel. No:
Email:
Career Objectives
To become one of successful marketing and brand management by effectively understanding
needs and requirements of customers for growth and success of firm.
Key skills
 I have ability to understand customers needs and recent trends in market.
 Innovative and creative skills to influence other people.
 I have also capability to think strategic and analytically before taking crucial decision.
 Interpersonal skills.
 Effective communication skills.
Educational Qualification:
 I have done graduation in business management.
Work Summary
 As a marketing coordinator I have worked in Kimis from 2016-2018.
 Then after 2018, working as warehouse operator in Amazon UK.
Additional Information / Hobbies
 Competency in information technology
 Language know: Both English and Hindi
 Interest in reading books and travelling
References
Available as per requirements
APPENDIX 2. LinkedIn Profile
Categories Year 1 to 2 Year 3 to 4
Photograph
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Headline At BN university as business
student.
Internship and post
gradation in marketing
department.
Connections Colleagues, supervisors,
Friends and subordinates.
Previous worked
supervisor’s friends,
subordinates and colleagues.
Summary I have completed by
graduation in business.
I have completed my
internship in marketing and
brand management.
Experience and/or
Volunteering
Awarded certificates for
internship volunteer, team
role.
Worked as part time student
in company that helps in
effective management.
Skills Leadership and
communication skills.
Problem solving and
interpersonal skills.
Groups Professional groups, Alumni
group.
Professional groups, Alumni
group.
Education I have gained certificate in
marketing and Graduated in
Business Management.
Degree in Marketing and
certificates in Post
graduation.
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