MG410 Career Research Report: Exploring Retail Marketing Roles

This career research report provides a comprehensive overview of the retail industry and the role of a marketing manager. It discusses general trends influencing the retail industry, such as the integration of technology and the demand for same-day delivery. The report highlights the required skills, experience, and knowledge for marketing managers, including both hard skills like market research and soft skills like interpersonal communication. It includes an evaluation of the chosen career path and concludes with insights into the importance of career planning and goal setting. The report also features a job advertisement and primary research evidence. Desklib provides access to similar reports and study tools for students.

Career Viewpoint
MG410
CW1 – Career Research Report
Name:
H number:
Bucks ID:
Due date:
Word count: 1500 + or – 10% (minimum 1350 & maximum 1650)
Counted from introduction to conclusion - all RED text to be deleted before submission
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Contents
Introduction ..........................................................................................................................................4
General trends influencing the chosen industry or profession .............................................................5
The required skills, experience and knowledge.....................................................................................5
Experience and knowledge....................................................................................................................6
Evaluation .............................................................................................................................................7
Conclusion ............................................................................................................................................8
Reference list ........................................................................................................................................9
Appendices .........................................................................................................................................10
Appendix 1: Primary Research Evidence..........................................................................................10
Appendix 2: Relevant job advertisement ........................................................................................10
Appendix 3: .....................................................................................................................................11
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Introduction
Personal career potential are useful in many situations, such as goal setting and job activity. You can
better look for future job opportunities by evaluate your current employment and finding out what
is important to you in terms of your definition of doing well and success in your job.(Arora, Madison,
and Simpson, 2020) In this report we will discuss on retail industry and Marketing position. Retail
includes all companies that sell goods and services to consumers. There are many types of retail
stores around the world, including grocery stores, convenience stores, discount stores, independent
stores, department stores, home improvement stores, electronics stores and speciality
stores(Bauchner, Golub, and Zylke, 2020). The job of a marketing manager is to boost a company,
product, or service. make sure that the business is attracting potential customers and delivering the
right message to retain active customers. This role is played by mid career marketing generalists.
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General trends influencing the chosen industry or profession
Trends influencing retail industry
Retail industry technology:- Shoppers will return to the store and expect retailers to offer
instrument that combine a digital and physical shopping experience. Click to collect or QR code
payment option this is enough to promote grocery stores and stores to provide their stores with
technology driven solutions that provide slimmer, smoother services such as self-checkout.
Demand for Same-day Delivery at Retail Stores:- In the pandemic period which help in boosting e-
commerce business, consumers are increasing expectations about how speedily they can receive
online orders. Many trust on Amazon, the gold standard for delivery, to deliver everything from
essentials to lock down sideline supplies, and competing retailers are catching up(Dheer, and
Lenartowicz, 2018). retailers are expected to spread out their partnership with delivery platforms
that offer same.
The required skills, experience and knowledge
marketing managers are responsible for investigating and developing marketing opportunities and
planning and executing new sales plans. Marketing also directs marketing and sales force and
provides leadership responsibility to achieve the company's operational goals.
Requirements of skills:- Retail technology consider teamwork, customer service, merchandising, and
other responsibilities. Develop and sharpen these skills to excel in a mixture of retail roles and
provide the customers with a great experience(Fiorino, and et.al., 2020).
Experience and knowledge:- The retail marketing manager is answerable for manage the store's
sales performance and development of efficient technologies for selling goods and services to
customers. Retail marketing managers guide the retail marketing team in developing advertising run
to change the brand image of products on the market and reach their target people. It also
processes project planning budgets and resource allocations to guarantee that results meet quality
standards and point in time.
Hard skills:- skills which plays an essential role in technical knowledge and industry expertise. These
are key skills which also consider market research, public relations, product development, supply
chain management, analytic skills, or the ability to properly manage marketing campaigns.
Soft skills:- Soft skills are frequently something that people have a natural talent and usually
associated with interacting with other people. soft skills are the quality to resolve conflicts and lead
marketing teams. This category may also include strategic cerebration, critical thinking, and
interpersonal skills. Both hard and soft skills are essential for all marketing managers.
Content management skills:- Content is the main factor and observing the creative activity and
publishing of branded content is an valuable skill in digital marketing management that guarantee
that users are the lead of dependence that ultimately leads to conversions. successful digital
marketing management requires the development of this skill towards publishing content optimized
for many digital channels(Gajjar, Lucas, and Davis, 2022). Paid ads for email, search engines and
social channels (PPC)
Social media skills:- Brands want to be on social media to reach a big, interesting and great
audience. But social media marketing doesn't just create posts and watch them become viral. The
key to good digital marketing management is complete knowledge of each platform(Ten Berg, and
et.al., 2021).
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Experience and knowledge
Retail Marketing and Experience Manager is answerable for leading the planning and execution of
value driven marketing and activation plans for business concern in three key areas which consist
retail Shops, Agile Formats & Front of House, Experiences and Marketing, Ecom Brand Hubs, and
Stores, Market Set and Raising this requires active project management for new product
development, category growth, advertising and promotion, event marketing, digital marketing,
increase key brand strategies, and business analysis. Responsibilities in this critical position also
include building strong partnerships with team, individual off-market teams(Lyons,and Bandura,
2018).
5

Evaluation
Chosen industry which is retail industry and the profession is marketing manager with the
attachment of job advertisement with brief introduction of job profile. I prefer this job profile or this
profile gain my interest because it is the profile where you can show your communication, convening
skills how to deals with new consumers and delivering the product and service by your own.
Platform where you can manage all the activity regarding marketing of product and service and help
in gain the good profit to the organization and it is area where you can develop yourself(Patten,
2019). Job profile which has a wide area to perform and get p[promoted with experience you gain
wh89ile performing in the market which also helps in achieving the new skills.
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Conclusion
In this following report we concluded about the career viewpoint. Personal career potential
are useful in many situations, such as goal setting and job activity(Pawlotsky, 2020). You can better
look for future job opportunities by evaluate your current employment and finding out what is
important to you in terms of your definition of doing well and success in your job general trends
influencing the chosen industry or profession trends influencing retail industry requirements of skills
experience and knowledge. Ion this report we also include the job advertisement regarding the job
profile and and profession. Also describe the job role of marketing manager in the retail industry
skills of an manager and how they use the different platform for the marketing to promote the
product and service they are providing(Wei, and et.al., 2020).
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Reference list
Arora, V.M., Madison, S. and Simpson, L., 2020. Addressing medical misinformation in the patient-
clinician relationship. Jama, 324(23), pp.2367-2368.
Bauchner, H., Golub, R.M. and Zylke, J., 2020. Editorial concern—possible reporting of the same
patients with COVID-19 in different reports. Jama, 323(13), pp.1256-1256.
Dheer, R.J. and Lenartowicz, T., 2018. Career decisions of immigrants: Role of identity and social
embeddedness. Human Resource Management Review, 28(2), pp.144-163.
Fiorino, and et.al., 2020. Inflammatory bowel disease care in the COVID-19 pandemic era: the
Humanitas, Milan, experience. Journal of Crohn's and Colitis, 14(9), pp.1330-1333.
Gajjar, D., Lucas, J. and Davis, D., 2022. Understanding Employee Perception to Promote
Management Level Workforce Development for Roofing Contractors. International Journal of
Construction Education and Research, pp.1-18.
Lyons, P. and Bandura, R., 2018. Self-efficacy: core of employee success. Development and learning
in organizations: An International Journal.
Patten, D.M., 2019. Seeking legitimacy. Sustainability Accounting, Management and Policy Journal.
Pawlotsky, J.M., 2020. COVID-19 pandemic: time to revive the cyclophilin inhibitor alisporivir. Clinical
Infectious Diseases, 71(16), pp.2191-2194.
Ten Berg,and et.al., 2021. Management of antithrombotic therapy in patients undergoing
transcatheter aortic valve implantation: a consensus document of the ESC Working Group on
Thrombosis and the European Association of Percutaneous Cardiovascular Interventions (EAPCI), in
collaboration with the ESC Council on Valvular Heart Disease. European Heart Journal, 42(23),
pp.2265-2269.
Wei, and et.al., 2020. Novel coronavirus infection in hospitalized infants under 1 year of age in
China. Jama, 323(13), pp.1313-1314.
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Appendices
Appendix 1: Primary Research Evidence
NAME OF CONTACT XYZ
Company Tesco
Job title Marketing manager
Date of contact 15/04/22
How did you contact them? mail
Questions asked &
summary of their answers
Duplicate this table based on how many people you manage to interview
Appendix 2: Relevant job advertisement
We’re HIRING!!
Marketing manager
This is an excellent opportunity for the qualified, skilled and
knowledgeable individuals who wants to works with Tesco and
become a part of family. This opportunity is available for only full-
time employee.
Individual have to work five days in a week and over time work will
be rewarded. After joining the firm, candidate will be providing with
appropriate training and development. The application deadline is 31
April 2022.
Pay and
Benefits
 Salary: - £40,000 plus
Contact us
today
It may be part of our family in
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incentive
 26 Days of Yearly
Leaves
 Contract: - 2 year
cooperation with Tesco with a
qualified person. Availability is for
full time staff. The work will be 5
days a week and additional work will
be rewarded. Appropriate
education and development
are provided to post-employment
candidates. The last date
of the application is April
31, 2022. Salary £40,000
plus allowance
26-day annual leaves
Contact us today
The interested candidates can drop
there CV on mail: - hiring@ .co.uk
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