MG410 Career Viewpoint: Knowledge & Skills for Marketing Careers

This report provides an analysis of the skills, knowledge, and experience required for a recent graduate to enter the marketing profession within the UK clothing industry. It examines the impact of globalization and technology on the field, highlighting the importance of strategic thinking, communication, interpersonal skills, social media marketing, website management, research abilities, and adaptability. The report evaluates the suitability of a marketing career, referencing a job advertisement and concluding that the profession offers significant opportunities for development and professional growth. The analysis emphasizes the need for continuous learning and adaptation to succeed in the dynamic marketing landscape of the clothing industry.

MG410 Career Viewpoint
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Table of Contents
INTRODUCTION...........................................................................................................................1
ANALYSIS AND APPLICATION.................................................................................................1
General trends which will impact on your chosen profession/industry......................................1
The skills/knowledge and experience required...........................................................................2
EVALUATION................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6
APPENDICES.................................................................................................................................7
Job Advertisment........................................................................................................................7

INTRODUCTION
Career refers to metaphorical ‘journey’ of an individual through learning, work as well as
other aspects of life. In other words, it is what a person do for living along with the ways they
advance through specific profession or organisation (Wang, Jones and Wang, 2019). The aim of
the report is to demonstrate awareness of skills, experience and knowldge required by recent
graduate for entering in Marketing profession in Clothing industry for employment. Clothing
industry of UK is one of prominent industries as well as plays crucial role in economy of the
nation. The profession of marketing involves identification of techniques and strategies
employed for attracting customers to an enterprise. It is a multidisciplinary field which combines
communication, advertising and sales in order to generate interest in products and services of an
establishment. To make career in the industry, an analysis is conducted by me to collect insights
about trends in the industry and required skill sets.
The report highlights analysis and application of general trends that will impact on the
profession and industry. It also covers skills and experience required by a professional body to
work in the industry. At last, an evaluation is undertaken for identification of appropriate
vacancy from the profession or industry.
ANALYSIS AND APPLICATION
General trends which will impact on your chosen profession/industry
Within clothing industry of UK, there are various changes which are happening in the
profession of Marketing having chances of impacting on jobs and skills that an individual need.
Mentioned below are analysis of general trends that will impact on profession of Marketing
within Clothing Industry:
Impacts of globalisation: Clothing Industry at global level is getting attracted from
interest of options of career for marketers which is impacting economy prominently. It permits
international markets together with cultures to influence local markets and optimise supply
chain. At same time, this is enhancing jobs for people through which employment offers are
existed within the clothing industry (Di Gregorio and Et. Al., 2019). Likewise, fierce competition
exists in the market because of which there are homogeneous services that will lead to high
competitive rivarly in the profession as well as intensity in industry. It has been analysed that
globalisation has widen career options for marketers due to which skilled candidates have
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opportunities for exploring expertise in the industry for getting higher advantages in the career
addition to professional life. Moreover, innovation is welcomed because of globalisation that has
improvised lifestyle of population and requirements of marketing in clothing sector that will give
immense opportunities for people to apply for the profession in easy manner. Competition at
international level will result in impacting skill sets, it is because more number of appropriate
skills are to be set for acquisition of the job effectively.
Impacts of technology: Technology has made it simpler for clothing brands to showcase
trends of fashion to wider audience (Waggoner and Yates Habich, 2020). One of prominent trend
in clothing is digitalisation that makes the industry more emerging to meet needs of potential and
prospective customers. Within Clothing Industry, technologies are changing how people shop by
retail shops, augmented realities addition to social media apps. Artificial Intelligence is one of
technology that brands in clothing industry are using for enhancing shopping experiences of
customers, analysing sales volume, forecast trends, offer inventory related guidance and boost
sales. This will impact on requirement of marketers as artificial intelligence affect brands of
clothing by reducing jobs, diminishing creativity and replacing human. In present era in clothing
industry, all the companies have fully adapted variant technologies that makes it highly essential
for applying candidate to posses knowledge about them for sustaining in job as well as perform
allotted tasks in determined time frame. It have been analysed that high reach of customers with
digital technologies, clothing brands are handling recruitment prominently due to which high set
of skills are considered and for this, graduates applying to profession of Marketing are required
to have detailed knowledge about technologies, including Artificial Intelligence, ChatBots,
Internet of Things, etc which will enhance chances of selection in the profession within the
industry.
The skills/knowledge and experience required
For the profession of Marketing in Clothing Industry, mentioned below are some of skills
required among graduates to apply for the job:
Strategic thinking skill: The skill which enable people to use critical thinking with the
purpose of solving complex problems as well as plan future is strategic thinking skill (Maloni,
Hiatt and Campbell, 2019). Among marketers, it is closely concerned with potential to
understand the audience as to develop strategies for promoting the brand and its offerings to
enhance sales. Strategic thinking skill is required among individuals that are planning to enter in
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profession of marketing in clothing industry for preparing strategies together with conjuring
ideas which will aid in coping with dynamic environments and take consideration of ample
challenges which lie ahead.
Communication skill: At core, profession of marketing is all about coommunicating to
target people that makes it top skill in the field. Communication skill among people is about able
to express self addition to convey concepts to others clearly. For individuals planning to enter in
clothing industry as marketers, communication skill is required as it brings all on same page. It
have massive impacts on exchanging ideas or information, launching campaigns, finding
prospects along with boosting sales. Within marketing, effective communication skill is related
to delivering messages efficiently and convincing people to make purchase decisions for
offerings of entity.
Interpersonal skills: It is communicating addition to building relationships with others.
Working in marketing profession reflects carrying out practices closely with wider marketing
team, employees in other functional units, vendors and clients (Ahmad, Khan and Haque, 2020).
Within marketing in clothing industry, interpersonal skill is required as it provides strong
foundation to devise powerful relationships with managers, coworkers and customers. It also
assist in managing time effectively, engaging in team building and acting with confidence which
can help marketers in the industry to achive goals.
Social media marketing: It an a skill through which marketers reach customers through
using established platforms such as LinkedIn, Instagram, Facebooks and hence forth. For people
planning to make career as marketer in clothing industry, it is necessary to develop and improve
social media marketing skill. Knowing ways to adapt voice of a brand, messaging to social
media addition to connecting authentiacally with target audience is key element of modern
marketing.
Website management: Being comfortable working within back end of website is
significant skill required among marketers in clothing industry. For a marketer, website
management skill is not to be a developed oioir designer of web, they need to have knowledge
about ways to make updates to pages, perform other basic web functions and build out landing
pages. Through website management, a marketer can develop and execute web based marketing
techniques of company for promotions purposes.
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Research: A marketers needs to have knowledge for building out campaigns, inform
strategy together with devise content (Dahl, Peltier and Schibrowsky, 2018). For an individual
to become a marketer, research skill can take variant forms including looking into marketing
campaigns of competitors, learning more about topic related to products or services that are
provided by clothing brands and building list of contacts within the industry. With adequate
knowledge about conducting effective resrearch from reputatble sources is essential for
enhancing quality of working.
Adaptability: It is the potential which permits an individual to adjust towards dynamism
in environment. For a marketer in clothing industry, being adaptable to work could reflect that
they have potentials to respond fastly towards changing ideas, expectations, strategies,
responsibilities, trends and other processes. Long term changes in clothing industry to digital
landscape means that a person planning career in marketing profession needs to adapt
unexpected and new developments through always thinking of contingencies and being prepared
for anything.
EVALUATION
Within clothing industry, job role of marketers is suitable for me as I have willingness for
making attempts to explore my career in the industry. The job of Marketer in the industry is
suitable for me as it will provide me immense opportunities for development, growth along with
excel professional skills with higher growth rate of possibilities in future. With this job role, I
will be able to improve my interpersonal addition to other professional skills because of which I
can enhnace opportunities in career for purpose of enlightening it in better ways. For me, career
as marketing profession could be excellent choice as with this, I can experience thrill of bringing
in prospective clients along with shape consumer narrative each day.
CONCLUSION
From the report, it have been concluded that when selecting a career, an individual
choose working which they will likely to become an expert through education along with
experience. Decision making to make career in profession of Marketing in Clothing Industry can
make an individual expert in communicating with wider audiences, great work life balance and
plenty of opportunities. Key skills and knolwdge that is required in the profession are strategic
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thinking skill, communication skill, interpersonal skill, social media marketing, website
management, research and adaptability.
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REFERENCES
Books and journals
Ahmad, A., Khan, M. N. and Haque, M. A., 2020. Employer branding aids in enhancing
employee attraction and retention. Journal of Asia-Pacific Business. 21(1). pp.27-38.
Dahl, A. J., Peltier, J. W. and Schibrowsky, J. A., 2018. Critical thinking and reflective learning
in the marketing education literature: A historical perspective and future research
needs. Journal of Marketing Education. 40(2). pp.101-116.
Di Gregorio, A. and Et. Al., 2019. Employability skills for future marketing
professionals. European management journal. 37(3). pp.251-258.
Maloni, M., Hiatt, M. S. and Campbell, S., 2019. Understanding the work values of Gen Z
business students. The International Journal of Management Education. 17(3).
p.100320.
Waggoner, D. and Yates Habich, B., 2020. Collaboration is the key: faculty, librarian and career
center professional unite for marketing class success. Journal of Business & Finance
Librarianship. 25(1-2). pp.82-91.
Wang, Y., Jones, B. F. and Wang, D., 2019. Early-career setback and future career
impact. Nature communications. 10(1). pp.1-10.
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APPENDICES
Job Advertisment
Job Advertisment for Marketing Manager at New Look
Job Description The company is looking for an qualified marketing manager. The
nature of job is full time permanent. The job is target based with
performance based incentives and the candidate will be incharge of
marketing team that works on variant projects.
Requirements Excellent communication skills and creative thinker with competence
to use data.
MBA in Marketin field (Fresher and Experienced both can apply).
Responsibilities  Managing the marketing department's staff.
 Generating new business leads.
 Keeping informed of marketing strategies and trends.
 Overseeing branding, advertising, and promotional
campaigns.
Salary As per skills, knolwdge and expertise.
Interested candidate can send their Resume and CVs at [e-mail] on or by March 29,
2022.
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