MG410 Career Research Report: Exploring Marketing Career Opportunities

This report, prepared for the MG410 Career Viewpoint module, offers a comprehensive analysis of career opportunities within the marketing field. The report begins with an introduction that sets the stage for an exploration of various business opportunities. The main body of the report delves into the analysis and application of marketing trends, including globalization, technology, and customer relationship management (CRM), highlighting their impact on marketing professionals. The report further identifies essential skills, such as communication, interpersonal, and IT skills, and the required knowledge and expertise, including consumer behavior and technical skills. The report also includes an evaluation of the digital marketing field as a promising career path, considering its increasing demand and the potential for growth. The report concludes with a summary of the discussed topics and references to relevant literature. Appendices provide additional details, including primary research data and a job advertisement, to further support the findings and analysis.

MG410 Career Viewpoint

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis and Application.......................................................................................................3
Skills as well as knowledge required......................................................................................3
Knowledge & expertise:.........................................................................................................3
Evaluation...............................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................4
Appendices.......................................................................................................................................5

INTRODUCTION
In the present world there is various business opportunities available for people in which
they can easily make their career. It is very important for persons to take right decision in order
to achieve success for future growth. The area of study at present is related with marketing which
includes growth & career business opportunity in context of roles & responsibility played. Here I
played the role of undergraduate student with aim of strong career in marketing field. The current
report includes different business skill required for performing the desired job role for achieving
business objective. Apart from this it also consist of current trend which are arising in the
marketing industry (Caputo, Fregonese and Langher, 2020).
MAIN BODY
Analysis and Application
General trends:
In today s world there are various changes executed in different area for enhancing
growth. These changes are necessary for bringing innovative products, implementing new
approaches market area. In the present research the current study is related to marketing which
need high potential. There is various business opportunities available within the area of study.
The current trends which have impact on marketing professionals are evaluated below as:
Globalization: It mainly refers to action among the individuals, governing bodies and
companies across the globe. The restriction has been led down over trading that is carried out at
international scale by develop good relationship among the countries. Now the products and
services can be easily exchanged among the national boundary. It resulted in advances
technology that helped in business growth. It is analyzed that globalization have broaden scope
of marketing by conducting activity through cross border transaction. The marketing professions
can easily approach to international audience that can easily enhance their sales and profitability
index. The competitive pricing strategy is beneficial for customers as it gives opportunity to
target the audience at global scale for enhancement of brand image. There is rise in competition
level due to concept of globalization as foreign firm are offering good to clients are
comparatively low prices. Thus global marketing is an emerging business trend which will
enhance marketing practice in efficient manner.

Technology: In the current time, technology is one of the important business aspect. In
present day most of the activity is carried out with the help of the technology. In the current
marketing area there are innovative tool used for achieving effective results. Firms are mainly
used digital platform for promoting their goods. Both companies operating at small & large scale
are using concept of digitization for promoting their products. The main aim behind this concept
is linked with enhancing sales with less expense. With the use of social platform SEO it becomes
easy to retain client and develop effective relationship with them. Marketing professional also
used various software to analyse need of buyers. Thus technology has impacted on overall
business activity (Giersch, 2016).
Customer relationship management: It is determined that customers are the most
valuable part of business who execute sales index and revenue generated by firm. The concept of
CRM is linked with developing strong relationship and retaining clients for long duration in
order to achieve brand loyalty. Clients are having higher purchasing power and marketing
professional aims at offering services to their potential client according to their requirement. So
it is most important to have good communication skill in order to develop good career in
marketing field. Thus persons need to be aware about the current trends at marketing area, choice
and preference of client for achieving business sustainability (Vondracek, Lerner and
Schulenberg, 2019).
From the above mentioned point it can be stated that there are various trends arising at
the market place such as Globalization, CRM, technological advancement etc. These trends are
having a greater impact on the overall marketing practices thus there need to be update on the
trends for exploring marketing filed.
Skills as well as knowledge required
Skills
Communication skills: The communication skill is one of the essential skills required in
order to effectively transfer information and ideas with other. It is very important for a marketer
to have great communication skills in order to effectively influence other and communicate with
the potential customers about and services enhancing the productivity and profitability of the
organisation.
Interpersonal skills: It is defined as the process of understanding the behaviour of other and
effectively interacting with them, for a marketer it is one of the most essential skills as they have

to interact with lot of customers daily in order to interact with them it is very important to have
interpersonal skills.
IT skills: With increasing use of technology in the marketing, it is important for the
marketer to have required knowledge about the tools and software as well as the various online
techniques used in order to improve the overall productivity and performance of the organisation
and also to make consumer aware of the product and services.
Team work: In an organisation to attain certain goals and objectives individual needs to
work in a group, and there are chances that each individual will have their own opinions and idea
which difference in opinion can lead to conflict sometimes. In order to work smoothly in a team
it is very important to have team skills so proper coordination can be maintained (Gottfredson
and Hirschi, 2016).
Knowledge & expertise:
Consumer Behaviourist: It is very important for a marketer to have understanding or
knowledge about the consumer behaviour. Knowing the buying behaviour of the consumer helps
marketer to easily understand what their consumer wants and can satisfy them according, this
lead to increasing the profitability of the business also build the customers loyalty and brand
image effectively.
Technical Skills: The knowledge that is required by the marketer is the technical skills,
which enables them to use effective way of using various digital platforms to promote their
product and services. It will also allow marketer to understand their customers better and easily
connect with them through use of various tools and software (Shaw, 2020).
From the above discussion it can be concluded that in order achieve target goals and grab
the opportunities available in the marketing field effective use of skills and knowledge is
required by the individual.

Evaluation
With increasing trend of everyone relying on technology i have decided to select the post
of digital marketing which is considered to be one of the most budding fields within the
marketing. The digital marketing has the vast scope with each and every company depended on
this platform in order to reach wide number of customers easily using its platforms like social
media marketing, SEO, Content writing and so on. I think with the help of digital marketing i
will be able to easily connect with the customers and can easily attract large number of
customer’s base using various platforms of digital marketing, enabling to build customer loyalty
and brand image in the market. The feature like SEO of digital marketing will allow driving
more customer traffics over the internet which leads to enhancing the profitability of the
business. Therefore, because of the increasing demand of the digital marketing in the
marketplace i would like to make my career in the digital marketing which will allow me to grow
and further enhance my skills (Herz, 2019).
CONCLUSION
From the above discussion it is evaluated that in which individuals needs to be concerned
about their future and select the best filed in which they want to achieve growth and future. It is
evaluated that marketing is one of the best area in which person can achieve growth for long run.
The discussion is linked with different trends in marketing, benefits of executing effective
relationship with clients in order to enhance sales and profitability index. The skill and
knowledge required for attaining business goals. Digital marketing is selected as a career in
marketing filed.

REFERENCES
Books and journals
Caputo, A., Fregonese, C. and Langher, V., 2020. Development and validation of the Dynamic
Career Scale (DCS): A psychodynamic conceptualization of career adjustment. International
Journal for Educational and Vocational Guidance, 20(2), pp.263-292.
Giersch, J., 2016. A test of personal and social utility values and the appeal of a career in
teaching. Educational Research for Policy and Practice, 15(3), pp.163-173.
Gottfredson, M.R. and Hirschi, T., 2016. The criminal career perspective as an explanation of
crime and a guide to crime control policy: the view from general theories of crime. Journal of
Research in Crime and Delinquency, 53(3), pp.406-419.
Herz, B., 2019. Reflections on the career of Donald T. Nicolaisen: Speak softly with great
impact. The CPA Journal, 89(10), pp.9-10.
Shaw, G., 2020. Special Report: Words of Wisdom for a Career in Academic EM. Emergency
Medicine News, 42(4), pp.18-19
Vondracek, F.W., Lerner, R.M. and Schulenberg, J.E., 2019. Career development: A life-span
developmental approach. Routledge.

Appendices
Primary research
Name of learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account
for a minimum of six weeks with dates)
· What have you completed?
· Did you fulfill Task requirements?
· Are you on track and within deadlines set?
· Did you need to make any changes to your
Project management plan?
I have completed report on this topic
“Career research assignment on marketing area in
retail sector”.
Yes
Yes
No
Any risks and / or issues identified.
· Did you identify risks/issues with a lack of
Skills required for undertaking research tasks?
· Did you identify any additional risks/issues
that have an impact on the project management
Plan?
Yes, I was facing issues that are connected with
managing prevailing sources like lack of resources
within various level connected to work of research.
No
Problems encountered
· What barriers did you face? I confronted various issues while gathering data &

· How did you overcome them information form person as time and cost is largest
constraint overall collecting information
New Ideas and change of project direction
What Have I learnt about myself this week?
· How did I feel when I had to deal with
Tasks/problems?
· Did I find it useful to complete the tasks?
· How well have I performed? What did I
Contribute?
· What can I improve on next week?
· How might this learning apply in the future?
This week, I enhance my learning in respect of
opportunities available within marketing field as
well as emerging trends within market need to
maintain bright career within marketing.
I was focused on enhancing leadership skill &
interpersonal skills
Yes overall task finished for accomplish objectives.
I am emphasized on explained assessment of various
issues in order to collect primary and secondary
source
Moreover, it is necessary to improve performance by
level by emphasized on process connected to
increasing administration skill which aids assistance
in optimum utilization of resources.
The learning in present research assists me assessing
various market opportunities prevailed in market..
Appendices 2
Job advertisement
It is determined as retail company which deals in groceries and also deals in different kinds of
goods. There is a vacancy for company in order to deal in groceries & different kinds of
products. There is different vacancy for post of digital marketing executive within marketing

sector of organization.
Job roles for position of Digital marketing executive that is given beneath:
1)Planning, improving and execute whole strategy of digital of marketing
2) Preparing strategies of online marketing.
Specific skills requirement:
 Interpersonal skills
 Time management
 SEO
Salary must be competitive as per potentiality of candidate.
Kindly send your applications:
HRmanagersainsbury@ gmail.com
Application deadline: 10 May, 2020
Job commencement date: as soon the selection will take place.