MG410 Career Viewpoint Report: Analyzing Marketing Graduate Careers

This report, prepared for the MG410 Career Viewpoint module, provides a comprehensive analysis of the marketing profession. It begins with an introduction outlining the report's aims and the author's interest in pursuing a marketing career, specifically focusing on a Master's degree in marketing. The main body delves into an analysis of the marketing field, highlighting key changes such as the increasing use of the internet, the adaptation of digital marketing, and the growing importance of marketing within organizations. The report also explores future trends in marketing, including the rise of social media and e-commerce, and emphasizes the importance of branding. Furthermore, it identifies essential skills and knowledge required for a marketing manager, including communication, IT, teamwork, and research skills, along with areas of expertise like curiosity, innovative thinking, and a sales-oriented mindset. The evaluation section discusses the potential career opportunities, and the conclusion summarizes the key findings and emphasizes the need for continuous skill development in the marketing field. The report concludes with a list of references, including books and journals that support the analysis. The report is a response to the assignment brief which required the student to identify an area of graduate employment and prepare a report demonstrating an awareness of the knowledge, skills and experience required by a recent graduate to enter that area of employment.

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis and applications............................................................................................................3
Skills or knowledge and profession required..............................................................................4
Evaluation...................................................................................................................................6
Conclusion ......................................................................................................................................6
REFERNCES:..................................................................................................................................8
Books and Journals:....................................................................................................................8

INTRODUCTION
Graduate employment are those employment which generally need to hold a degree in a
particular field in order to start the career in a field or industry. The main aim to create this report
is to identify the area of graduate employment after leaving the university. As I prefer to choose
the field of marketing and obtain a degree of master in marketing for the same purpose.
Marketing is the field which includes several activities in the organisation. It is basis for the
success and failure of every organisation. Marketing includes all those activities which create
awareness among the target customers about the products and services offered by the
organisation.
MAIN BODY
Analysis and applications
Changes in the field of marketing in past few years
It is important to analyse the chosen field as it is connected with the career of an
individual (Pereira, 2020) . The increase in use of technology affects the field in several ways.
There are several changes which are taken place in the field of marketing in the last few years.
Increase the use of internet sources – The use of internet on a very rapid manner changes the
concept of marketing. Traditionally marketing has only few options and conducted through
traditional methods only like hoardings, mouth to mouth publicity and advertisements but with
the increased use of internet in recent times increase the options to market the product in various
ways.
Adaptation of digital marketing – Digital marketing is a wide concept and includes all the
activities of promotion and sales through digital platform. In past few years it is observed that the
digital marketing became an essential tool in order to effectively market the products and
services of the organisation. Digital marketing increase the area of target customer andv helps to
reach the wider geographical area.
Increasing importance of marketing – In past few years the organisations understand the value
of marketing and understand its importance for the success of their business which increase the
demand of marketer in the organisations. Effective ideas for marketing the products and its
implementation is what an marketer do in an organisation.

Marketing through social media – Marketing through social media is most trendy technique
for marketing of products and services of any organisation. Marketer consider this method of
marketing as it covers high geographical area and provide for effective marketing in the market.
It helps to get customers from several areas no matter how far the location is.
The future trend in this profession of marketing
With the increasing trends of marketing in the market, the demand for more and
innovative marketing techniques has been rising day by day (Kotler, 2021). In the upcoming
time it will be essential trend for the company to follow in the organisation. The future trend to
promote marketing are given below:
Increase trend of social media – In this field of marketing it is ascertained that the trend for use
of social media is increasing day by day. With the increase use of Instagram, Facebook and many
more social media sites, it became a effective tool top reach maximum customers in cost
effective manner. Marketer needs to understand the value of social media and use this technique
to effectively market the products and services of the organisation in which that individual will
get employed.
Use of E-commerce – E-commerce refers to the process of buying and selling through electronic
modes. It includes all those modes of selling which are done through online methods. It includes
selling through websites, amazon and many more methods. This helps to sell items to the
customer and reduce the cost of establishment in various location of the organisation. If marketer
use this method fopr the organisation that person will going to work in then it will provide them
help to reduce cost of the organisation.
Branding through social media – Social Media is best known for its branding. It believes that
marketing through social media helps to create brand image for the product and services offered
by the organisation (Wahyud and Sanyata, 2020). This is the best method to be used by marketer
which will provide great success to that individual.
Skills or knowledge and profession required
There are several skills which are required in an individual to get selected for the position of
marketing manager in an organisation. The personal skills which are required in an individual in
order to achieve required success in this field are given below:
Communication skill: Communication skills is the essential skills which needs to be present in
an individual to became an marketing manager. A marketing manager needs to deal with so

many people which includes employees, higher management and customers also. It requires
effective communication in order to fulfil their duties in the organisation and increase the sales
of the organisation.
IT skills: With the increase use of computers in this present era it is essential to have knowledge
and skills to use IT in the field of marketing. It is essential to became a marketing manager due
to the increase trend of digital marketing in the market. And in order to work in a large
organisation it is necessary for an individual to expertise in this skill.
Team work Skills: Management of marketing department is not a work to be done by a single
individual. It requires a team to fulfil the needs of marketing in an organisation. An individual to
became an efficient manager should have the ability to work in a team and accomplish
organisational objectives. Team work skill is a personal skill which is needed in every
individual; in order to work in a group of people.
Research skills: In order to become a productive marketing manager, it is very essential for the
individuals to carry out effective research practices in the market environment in order to
monitor and determine the current trends (Rey, 2020). The behaviour of the consumers can also
be assessed through prominent marketing research and can assist the marketing manager in
establishing the necessary strategies that can lead to advancement in the operations of the firm in
the long run.
Time management skills:Marketing of the products and services required the formulation of
time based targets that needs to be accomplishes within the set time frames in order enhance
efficiency and productivity in business functions (Nishiura, 2020). Hence, it is important for the
marketing manager to work upon the time management skills so as to manage the marketing
functions in alignment with the time allotted to the same.
It also required some area of expertise in order to became best for the position of marketing
manager in an organisation. The area of expertise required to became a marketing manager in an
organisation are:
Curiosity and innovative thinking: In order to exhibit excellence as a marketing manager an
individual should have the adequate passion and curiosity in the respective field of marketing in
order give his/her best potential and performance in the same. The curiosity of an individual
drive the same to implement innovation and creativity in the process of marketing. Hence, in
order to emerge as a competent marketing manager is is very significant for an individual to be

curious and excited about innovating something new and attractive through which the respective
organisation can gain high revenues in the market environment.
Sales Minded: Marketing is a function which involve persuade the target se4gment to invest in
the products and service of the business i.e. encouraging the sales of the organisational offering.
In order to do the former, it is necessary for the marketing manager to have sales mind . Each
and every step taken the marketing manager in facilitation of the marketing process should be
directed towards the enhancement of the sales (Abe and Chikoko, 2020). The respective practice
can assist the firm in generation of higher revenue from the market which in turn will lead to the
profit maximisation of the firm as well.
Evaluation
 The job role of marketing executive in Marks and Spencer can be characterised as one of
the brilliant opportunity that can be availed by me in order to enhance my work
experience in the field of marketing.
 Working as a marketing executive will help in learning the marketing antics that can be
utilised by me in order to deliver my operations in an effective and skilled manner.
 This job opportunity has been taken into consideration by me as it will provide me with
the necessary global exposure that I always aspired to have at the start of my career.
 The job position of marketing executive will help me to take a new step towards my
career goal.
Conclusion
From the above discussion, it can be analysed that marketing is a broad concept and in order to
work in the respective field an individual is required to be very assertive, dedicated and
passionate towards the same. It can be stated that working as a marketing manager requires the
incorporation and acquisition of a variety of skills and competencies. An individual needs to
consistently work towards the development of the skills in order to excel in the respective field
of management.

REFERNCES
Books and Journals
Rey, J.E., 2020. Career-advising from the primary role academic advisor's viewpoint: A
qualitative case study.
Abe, E.N. and Chikoko, V., 2020. Exploring the factors that influence the career decision of
STEM students at a university in South Africa. International Journal of STEM
Education, 7(1), pp.1-14.
Nishiura, Y., 2020. The central philosophical viewpoint/concept of. Impact, 2020(4), pp.9-11.
Wahyudi, C.G. and Sanyata, S., 2020, August. Getting to Know the Characteristics of the Z-
Generation Career Options as the Industrial Revolution Activator 4.0 in Indonesia. In
2nd International Seminar on Guidance and Counseling 2019 (ISGC 2019) (pp. 258-
259). Atlantis Press.
Pereira, F.H., 2020. ‘Old journalists’ in a ‘new media’environment? A study on the career
choices of digital journalists. The Journal of International Communication, 26(1),
pp.36-58.
Kotler, P., 2021. Marketing 4.0 do tradicional ao digital.