This report analyzes the knowledge, skills, and experience required for a recent graduate to enter the retail sector, focusing on the marketing profession. It discusses general trends impacting the retail industry, including the rise of e-commerce and mobile shopping, and emphasizes the importance of digital marketing, research, and collaboration skills. The report also evaluates the author's suitability for a marketing role in the retail sector, highlighting their communication skills and interest in understanding customer perspectives. It concludes that a successful marketing professional in retail needs to possess strong communication, IT proficiency, and adaptability to achieve targets and enhance customer engagement. Desklib offers a wealth of resources for students, including solved assignments and past papers to aid in their studies.
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