MG410: Skills & Trends for Marketing Manager in Travel Tourism

This report details a career plan aimed at becoming a marketing manager in the travel and tourism industry. It explores the impact of globalization and technology on the industry, emphasizing the need for skills like communication, customer service, language proficiency, and cultural awareness. Essential knowledge areas include relevant laws, legislation, administration, and management. The report evaluates the candidate's suitability for the role, highlighting the importance of continuous skill development through marketing programs and internships. The conclusion emphasizes the significance of acquiring diverse skills and knowledge for professional growth. Desklib provides access to similar reports and solved assignments for students.

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INTRODUCTION
Knowledge, skills and experience plays important role for a graduate that not only helps
them to improve their employability but also allow them to enter in a chosen area of graduate
employment. Present report discussed on the future career planning and discussion in which I am
aiming towards to be a marketing manager in travel and tourism industry (Aaltolehto, 2021).
This industry is future oriented in which person can satisfy needs and demands of customers
around the world. Present report discussion has been conducted on global trends which impact
on this industry along with the significant skills and knowledge required to perform the job role
in respective industrial sector. For this, I discussed with my family and friends to enhance my
understanding on this industry and the job role.
Analysis and Application
General trends which will impact on your chosen profession/industry
Travel and tourism industry is a leading and fastest growing industry around the globe, as
this industry have enormous forms of opportunity for travel and tourism related business-like
tour operators travel agencies and more to satisfy the needs of emerging demand. There is
different type of sectors operating business operations in this industry such as events and
conferences transportation, food and beverage tourism, services accommodation, adventure
tourism and recreation and more. This industry is mainly concerned by act of travelling to
different forms of location that can be for business or pleasure purpose (Abahre, 2021). However
due to the dynamic changing business environment it has been identified that there are a number
of changes happening in this industry that can significantly impact upon the jobs for example
marketing manager. It has been identified that factors like globalisation and technology are some
of the major factors which is making significant impact upon this industry:
Impact of globalisation and technology in travel and tourism industry
Globalisation:
Tourism is an important area that globalisation effect, as globalisation is defined as a
process by which world is becoming increasingly interconnected which results in massive
increase in trade and cultural exchange. Globalisation is also defined as a process of interaction
and integration among individual, government and companies worldwide. This makes a major
impact of globalisation on travel and tourism, as globalisation created easier and more affordable
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way to travel, this is leading towards increase in expectation and needs of consumers around the
world. In this organisation operating in this sector are required to properly emphasize upon
individual from different countries as to fulfil their needs according to their requirements (Azazz,
Elshaer and Ghanem, 2021). Globalisation is also leading towards dynamic changes in tourist
requirement as they have number of areas to choose from such as range of destination and other
facilities, as this is leading to effect in terms of sudden increase in potential tourist choices for
different destination and need for more flexible and affordable services in a unique manner.
However, it has been identified that globalisation also provide significant benefit to travel and
tourism industry in which they can attract large number of consumers based from any country
around the globe in order to enhance profitability and international brand image.
Technological impact:
Advancement in technology significantly fostering change in the travel and tourism
industry which is making significant changes in the pattern of organisation interaction with
consumers. Technology facilitates use of different type of measures that help in reducing cost,
improving services as well as consumer experience and also handling operational efficiency. It
has been underlined that technology is also having significant impact on travel and tourism
industry which is replacing excessive human labour (George, 2021). It not only helps in reducing
labour costs but also allow organisation in this sector to avoid consumer service issue. Dynamic
changes in the technology allowing travel and tourism industry to stay connected with consumers
around the world and provide them 24/7 services. However, there are a number of changes
happening in terms of technology which is affecting on the job role of marketing manager in
travel and tourism industry sector. In order to perform this role, it is essential to undertake
advancement of technology and develop technical skills efficiently as to enhance effectiveness of
the role and further fulfil dynamic needs of consumers accordingly.
Thus, according to the above-mentioned analysis that has been identified that
globalisation and technology is acting as a general trend which is impacting travel and tourism
industrial sector at a great extent. In order to align roles and responsibilities in this industry with
these trends it is essential to develop significant skills such as technological skill critical thinking
skills and more. Along with it is essential for a role of marketing manager in travel and tourism
industry to possess the knowledge in terms of technological advancements, laws and legislation
for this industry as to significantly of rate role in effective manner.
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The skills / knowledge and experience required
In order to perform the role of marketing manager in travel and tourism industry it is
essential for an individual to process different type of personal skills, knowledge and expertise,
as a marketing manager have responsibility to carry out various forms of roles and
responsibilities in order to fulfil the need of business as well as consumers on simultaneous
manner. In this, it is essential for a marketing manager to have exceptional communication skills
in order to engage in communication with individuals of different backgrounds, ages,
temperaments nationality and background. Along with this marketing manager is also required to
have consumer service skill in order to understand the needs and demands of consumers and
further deliver a positive consumer service experience (Joshi and Gupta, 2021). Along with this
language skill is also an essential skill which is essential for a marketing manager in travel and
tourism industry to have. Language skill will facilitate marketing manager to speak with clients
those who belong from different nations in more efficient manner. It helps in developing intimate
relationship that helps in promoting consumer satisfaction as well as loyalty. Cultural
awareness is also a form of personal skill which a marketing manager is required to have help of
having cultural awareness marketing manager can attract attention of variety of consumers from
different cultural background as well as nationality (Ndou and Mele, 2021). Networking skill is
also an essential form of skills that will help marketing manager to build a loyal consumer base.
It helps in cultivating relationship that assess business organisation to perform efficiently.
While in terms knowledge it is essential for a marketing manager to perform their roles and
responsibility in travel and tourism industrial sector to have knowledge in terms of relevant laws
and legislation which is applied in this industry as to make sure that they perform their roles and
responsibility according to legal guidelines. Furthermore, general knowledge which is essential
for marketing manager to have is, administration and management. It is an essential knowledge
with the help of which marketing manager can manage employees from different background in
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efficient manner. Thus according to the above mentioned analysis it has been identified that
these are some of the essential skills and knowledge which is required from an applicant at this
stage in the career of marketing manager in travel and tourism industry.
Evaluation
The appropriate vacancy for which I am looking forward is marketing manager in travel and
tourism industry. This role is interesting for me as a marketing manager have ability to serve
customers from different locations around the world while managing promotion and positioning
of products brand and services. However, it has been identified that some organisation who need
master degree along with some experience to perform marketing manager role. However,
candidates from marketing, communication and business management will preferred by some of
the organisations who have completed their graduation degree. I am having efficient skills and
knowledge to perform the role of marketing manager. I have capability to efficiently conduct this
role as during the time of applying for this role I will develop my skills more efficiently with the
help of different marketing programs and courses and will apply for marketing internship for one
month. This will significantly help me to grab this job in this industry. I am having significant
interest to perform my professional role in travel and tourism sector thus, if I have the
opportunity to perform my role as marketing manager then I can significant to utilise my skills
and talent to satisfy customers internationally. There are different types of job roles in travel and
tourism sector such as travel agent HR and more, but marketing manager is more interesting for
me as this allow me to utilise my skills knowledge accordingly. This is an emerging job role
within travel industry as a marketing manager is responsible to undertake advantage of digital
technologies to attract customers this makes this job role to be future proof.
CONCLUSION
According to the above-mentioned report it has been concluded that it is essential for a
graduate to undertake advantage of different type of skills, knowledge and expertise in order to
acquire job role in interested field. Skills, expertise and knowledge significantly help in taking a
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opportunity to perform the interested role through veg growth and development in professional
context can be assured.
REFERENCES
Books and Journals
Aaltolehto, A.M., 2021. Diversity of business travel and tourism: Implementation of SAP
Concur Expense.
Abahre, J.S.H., 2021. Reforming tourism and archaeology education in palestine to meet
industry expectations. Journal of Teaching in Travel & Tourism, pp.1-20.
Azazz, A., Elshaer, I.A. and Ghanem, M., 2021. Developing a Measurement Scale of Opposition
in Tourism Public-Private Partnerships Projects. Sustainability, 13(9), p.5053.
Demirciftci, T., Belarmino, A., Chen, C.C. and Cetin, G., 2021. Understanding the Gap between
University Revenue Management Courses and the Job Market. Journal of Hospitality &
Tourism Education, pp.1-12.
George, R., 2021. Tourism and Hospitality Marketing Principles. In Marketing Tourism and
Hospitality (pp. 3-31). Palgrave Macmillan, Cham.
Joshi, V.A. and Gupta, I., 2021. Assessing the impact of the Covid-19 pandemic on hospitality
and tourism education in India and preparing for the new normal. Worldwide
Hospitality and Tourism Themes.
Ndou, V. and Mele, G., 2021. Social big data for sustainable smart tourism development: a
conceptual framework. International Journal of Digital Culture and Electronic
Tourism, 3(3-4), pp.217-233.
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APPENDIX
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