This report provides an executive summary of marketing principles, focusing on the marketing strategies of Apple Watch Series 6 and Fitbit Versa 2. It explores the 4Ps of the marketing mix – product, price, place, and promotion – for both companies, comparing their target markets and product features. The report delves into the product life cycle, brand personality, pricing strategies, distribution channels, and promotional activities of both brands. It highlights the key differences in their approaches, such as Apple's premium pricing and extensive distribution compared to Fitbit's customer-oriented pricing and diverse distribution channels. The analysis includes references to relevant marketing models and academic sources, offering a comprehensive overview of the companies' marketing efforts and strategies. This report is available on Desklib, a platform providing resources for students.
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