MG413 Data Insights: Quantitative, Qualitative Research & Time Series

This presentation on MG413 Data Insights explores the roles of quantitative and qualitative research in modern marketing research and data analysis. It emphasizes questionnaire and discussion guide design, providing examples of good practice. The presentation also sets out correlation, regression, and time series analysis, illustrating their uses with examples. A critique of issues surrounding these analysis techniques, with specific reference to Big Data and its use in modern business decision-making, is provided. The analysis of these techniques is deemed useful for marketing decision-making, which helps in effective business decisions. The study concludes that applying multiple analyses, like quantitative and qualitative, is beneficial for market reach and effective decision-making, especially with time series analysis for setting task completion targets.

MG413 DATA
INSIGHTS

TABLE OF CONTENTS
 INTRODUCTION
 ROLE OF QUANTITATIVE RESEARCH IN MODERN MARKETING RESEARCH AND DATA ANALYSIS
AND EXAMPLES
 ROLE OF QUALITATIVE RESEARCH IN MODERN MARKETING RESEARCH AND DATA ANALYSIS
AND EXAMPLES
 CORRELATION AND REGRESSION AND EXAMPLES
 TIME SERIES AND ITS USES WITH EXAMPLE
 ANALYSIS OF THESE TECHNIQUES USEFUL FOR MARKETING DECISION-MAKING
 DATA ANALYSIS CALCULATE AND USES OF MORE EFFECTIVE BUSINESS DECISION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Effective marketing research is essential part for any business because it
generates idea about each and every aspect which includes with the
business product.
 Analysis of sales data with numerical tools, consumer behavior,
identification of product purchasing, development of new idea, review
from customer and many more things are included into the analysis of
market research.

ROLE OF QUANTITATIVE RESEARCH IN
MODERN MARKETING RESEARCH AND DATA
ANALYSIS AND EXAMPLES
 Analysis of quality research is basically developing information in numerical
aspect that company effectively raise their profit or not, business cash flows,
weekly, monthly sales and many more.
 Overall analysis will be taken for specific criteria and for particular reason
there is no normal questions, company research that this particular product
provides how much profit and how it useful for business growth or not. This
analysis is all about practical research and solutions.

ROLE OF QUALITATIVE RESEARCH IN MODERN
MARKETING RESEARCH AND DATA ANALYSIS AND
EXAMPLES
 Qualitative research provides knowledge of multiple aspect which influence
business activities its essential because it provide knowledge and which
things are essential for change and important for improvement in business.
 On the basis of modern market research marketing experts has idea about
development of questionaries’ for analysis of people behavior, they apply
numerical data, application of theories, models for clear and effective
solution.

CORRELATION AND REGRESSION AND
EXAMPLES
Correlation:
 Correlation is very useful aspect because it identifies the
relationship between two variables which influences product and services.
It provides information about positive and negative side for any analysis.
 On the basis of market research company can analysis development of two
variables which means two products in same quality and sales of the
product.

CONTINUE..
Regression:
 It is part and methods of quantitative research because it develops
information about independent variable influences the dependent variable,
which means business marketing expert not develop efficiency in the product
it influences the company sales and the second aspect that if marketing
department develop their services effectively then it directly influences
effectiveness in sales.

TIME SERIES AND ITS USES WITH
EXAMPLE
 Specific time of for particular task which means analysis of
every aspect its essential that individual establish particular time for the
particular task completion and then analyze data.
 It can beneficial to develop information about the specific period of time
and its methodological approach which will changes on the basis of time.

ANALYSIS OF TECHNIQUES USEFUL
FOR MARKETING DECISION-
MAKING
 Knowledge and application of all technique and approaches beneficial for
identification of market research and improvement in overall business
activities.
 Perfect information about which things affects the company sales its easier
that company can easily develop product and activities for market
satisfaction, also company growth and expansion of new opportunities.

CALCULATION AND USES OF DATA ANALYSIS FOR
MORE EFFECTIVE BUSINESS DECISION
Primary data analysis:
 Primary data collection process refers to the activity where
business experts collect data from group of people who has potential to
provide perfect idea about product and services.
 Collection of this data is easier process because when individual applies
product and services they have always gives true reviews and this data
improve the business product quality.

CONCLUSION
 It has been summarized form the above reflective study that application of multiple
analysis like quantitative, qualitative analysis beneficial for market reach as well as
useful for effective decision-making from expansion of specific questionnaires and
with the help of practical approach.
 This study has been provided information about time series which useful for
organization set target for completion of particular task in given time.

REFERENCES
 Adomako, S., and et.al., 2021. Perceived corruption, business process
digitization, and SMEs’ degree of internationalization in sub-Saharan
Africa. Journal of Business Research. 123. pp.196-207.
 Akpan, N., 2021. The Factors Militating Against the Globalization of Technology
Market in Nigeria: Case Study of Abuja. GNOSI: An Interdisciplinary Journal of
Human Theory and Praxis. 4(2). pp.18-30.