MG414 Organisational Behaviour: Leadership & Motivation at Unilever

This report provides an analysis of motivation and leadership within Unilever PLC, drawing upon concepts from organisational behaviour. It explores how Unilever implements motivational strategies, referencing theories such as Maslow's hierarchy of needs and Vroom's expectancy theory. The report also examines leadership styles within Unilever, including autocratic and transformational leadership approaches. Primary research findings, gathered through interviews with Unilever managers, are presented and discussed, offering insights into their perspectives on motivation and leadership. The research highlights the importance of motivation in enhancing employee productivity and the role of leadership in guiding and inspiring teams. The report concludes with recommendations for improving motivation and leadership practices within the organisation. Desklib provides access to similar solved assignments and past papers for students.

Organisational Behaviour
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Contents
Executive Summary...................................................................................................................3
Introduction................................................................................................................................3
Topic-1 Motivation (Unilever PLC)..........................................................................................3
Topic-2 Leadership (Unilever PLC)..........................................................................................4
Primary research findings and discussion..................................................................................5
Conclusion..................................................................................................................................9
Recommendations......................................................................................................................9
REFERENCES.........................................................................................................................11
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Executive Summary
The aimed of study to understand the motivation and leadership approach, which
provides brief idea, assumption in the organisation’s growth and development. Discussion on
the topics, relates to the public enterprises such as Unilever Plc. Throughout report, it has
gained the importance of leadership and setup a particular tasks, tackling the competition,
solving complex problems. Analysis that understanding of how motivational theories such as
Maslow’s and Vroom theory.
Introduction
Organisational behaviour refers to the study of how individuals interact with groups
or teams. On the other hand, it has been examined the principles which applied in attempts
and make enterprise operate efficiently as well as effectively. In case of organisational
behaviour, it focused on the different areas of research dedicated to be improving the job
performance, promoting the innovation and encouraging leadership. The report will discuss
the concept of motivation and leadership which plays an important role in the organisation. It
helps to motivate the employees, achieving the desirable goals or objectives. Furthermore, it
will describe the fundamental terms of leadership and setup a particular tasks, tackling the
competition, solving complex problem decisively or quickly manner.
Topic-1 Motivation (Unilever PLC)
Motivation is based on the concept in which explains a motive and means identifying
needs, desired, drives and wants within individuals. This kind of motivation process has been
stimulating the people to perform actions and accomplish appropriate goals (Cross and
Carbery, 2022). In the context of Unilever, it promote the positive aspect in terms of mental
as well as physical health related environment in the workplace. It enabled the people to
thrive, and also empowering the employee to be participated as best version of themselves.
Unilever is always focused on motivate their employees and implemented a suitable
innovative ways to ensure high employee motivation and ensure that achieve best assets that
will remain exist in the organisation. By monitoring or tracking the employee motivation, it is
carried out the survey or interview. This will help to identify the opinion towards
organisational goals or objectives (Khan and Khan, 2022). Unilever is a leading enterprise
that is always putting into practice new and efficient way to identify pattern of human
resources. The strategic management of Unilever lead by manager and motivate employees
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so that they can directly influenced on the success and achieve desirable growth in business.
Unilever motivate their employee for long-term basis. But it should be considered the
different strategic tactics such as intrinsic & extrinsic rewards. These are given to the staff
members and make them loyal, utilize their skills in further improvement. It helps to improve
the overall performance of Unilever through factors on the basis of reward strategies. It has
been evaluating the performance of staff members which might be affected, if rewards are not
provided to the staff members.
According to the Maslow’s theory, Unilever has focused on identifying needs of
financial reward for work which have been satisfied the sufficient to meet the demand of
consumers. In the context of physiological needs, Unilever includes having a right place to
work, providing the comfortable working environment. It helps to resolve all kind of essential
facilities. On the other hand, Unilever always supports the concept of employee safety and
giving the best facilities at workplace. It emphasis on the health & safety aspect of working
environment. Social needs should be considered to manage employee’s requirements that can
be usually be done through promoting group working across departments, teams. This type of
process is encouraging team or group through social activities (Jonker and Treur, 2021). Self-
esteem, self-actualisation has become consider the important factors which is always
motivating or inspiring the employees through reward contributions. Maslow has been
introduced the idea, assumption that are provided constantly change: as need to meet the
desirable goals or objectives. As applied the Maslow Hierarchy of needs in terms of Unilever,
focused on the different areas get improve as the employers. It has been satisfied the specific
needs of the employees.
Topic-2 Leadership (Unilever PLC)
Leadership is based on the process or method that is always expressed the social
influence, which increases the efforts of others. It is also achieved the desirable goals or
objectives. The effectiveness of leadership style promotes the staff members of enterprise
where they will be achieved the desirable objectives. In some cases, it encourages in pursuing
their full potential and innovative, constantly searching for new ideas that drive growth
developing them across different areas (Nani and Safitri, 2021). The employees of Unilever
were committed to help other people realised and reached their potential. This kind of
achievement has been performed different ways: - training & development opportunities but
it is strongly believe that a great leader is creating a specific conditions for staff member to
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achieve success. The significant role of leadership in the organisation which provide the
better guidance for their staff members.
In Unilever PLC, manager- have been focused the autocratic leadership style which
inverse of democratic leadership. In this way, a leader makes an important decisions without
taking input from anyone who are reporting to them. In some cases, employees are neither
assumed nor consulted prior to change a particular direction. It is also expected to adhere the
important decision at the time of discussion (Nuckcheddy, 2018). In Unilever PLC, autocratic
leadership style can be used by manager so that it can easily change the working hours and
shifts for multiple staff members without consulting-especially affected the potential staff
members. Nowadays, it has been rapidly increasing the concept of leadership style and
sustain a hegemonic culture without losing the interest of staff members. It is important to use
leadership style and managing the entire team or groups.
Unilever PLC focuses innovative idea and try to implement in their organisation. So,
a leader can be used the transformation leadership approach because it helps to improve the
company’s convention. Different staff members might have consider as basic set of multiple
tasks and goals. But the leader is constantly influencing the staff members to achieve
desirable goals or objectives. Whenever it stated the job with different type of leader, all staff
member might consider a list of goals. It is highly inspired or motivated of leadership among
growth-minded enterprise because it is also motivates staff members.
Primary research findings and discussion
Primary research- It is based on the technique or method that helps to gather or collect
information. Typically, a primary research refers to the data or information which has
obtained first-hand. It means that investigator conducts the research themselves, commissions
the information that can be collected or recorded in proper manner.
In the context of primary research, it has been consider the different methods such as
interviews, survey and observations. Researcher has taken an interview of manager of
Unilever enterprise on the basis of interviews. In order to identify the opinion or view point
on motivation as well as leadership concepts.
Interviews
Q. 1 what is the fundamental concept of motivation?
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M1- he said that motivation is kind of process or method that account for identifying
individual’s direction, intensity and maintain a persistence. This type of effort is helping to
achieve desirable goals or objectives.
M2- he said that motivation plays an important concept in order to measure the level of
success, identifying the people to do work with best ways.
M3- he was expressed that represents a stimulation, inspiring the staff members to perform
their best capacity. Usually, it drives an individual to perform a specific work towards a
specific goals or outcomes.
Q. 2 what are the importance of motivation in the workplace?
M1- he was said that motivation plays an important role in the workplace because it helps to
achieve its personal goals. If employees are motivated or inspired.
M2- he was expressed that motivation is one of the important factor in order to create a self-
development among staff members. It would be gained by working with multi-dynamic team
or groups.
M3- he was said that motivated staff members are always supporting the enterprise in terms
of survive, be productive and remain competitive. This is something to keep motivate or
inspire staff members.
Q. 3 how a great leader can be used their motivational strategies in Unilever?
M1- he was said that a leader may influence with motivation strategies because it is always
encouraging staff member to implement innovation in the business growth and development.
M2- he was said that Unilever has been focused on the innovation while implementing by
leader and ensure that all staff member feeling so much motivated. In some cases, a great
leader of Unilever can be considered the example of small enterprises.
M3- he was said that a successful leader in Unilever is always focused on the motivational
strategy such as reward and award recognition. This kind of approach supports the enterprise
and leader to influence other team members so that they can find best results or outcomes.
Q. 4 what is the meaning of leadership?
M1- he was said that leadership refers to the conceptual termed in which accomplish a goal
through providing the direction of staff members.
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M2- he was said that leadership is one of the potential approach in order to influence the
behaviour, attitude of staff members. It is also defined the capacity to influence a targeted
towards realization of objectives.
M3- he was said that an effective leadership is facilitating the open interaction or
communication. It is encouraging the staff members and setting a particular team or group
objectives. In some cases, it is also giving the best performance feedback.
Q.5 how would you create a work culture and environment that staff member find
motivating?
M1- he was said that focuses on the work culture and environment which plays an important
role in the organisation because it is motivating or inspiring staff member to establish a
connection with multiple tasks.
M2- he was express that it seems too difficult, but different staff members are feeling so
much motivated because of healthy working environment. Whenever it has been created or
developed a flexible environment that staff members find a better motivation level.
M3- he was said that there is no single thing that inspire or motivates all staff members,
which is important to create a flexible environment for employees so that they were feeling
motivated.
Q.6 what is the importance of leadership style in Unilever PLC?
M1- he was said that leadership plays an important role in Unilever Plc, where establishing a
strong communication with staff members. Having more awareness of personality which
allows to interact or communicate better.
M2- he was said that leadership has been directly impacted on the organisational
effectiveness and measure the performance of staff members.
M3- he was said that motivating an employees, fostering and inspiring the staff members to
achieve the organisational success. It is also motivated staff members which are good thing
for team members.
Discussion
Based on the analysis, it has been concerned about the fundamental concepts such as
motivation and leadership. In the context of motivation, it plays an important role in terms of
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employee productivity, managing a quality of work. A great leader is typically involved in
the different activities and focused on the motivating their team members at workplace
(Redelinghuys, 2021). In some cases, it is quite challenging and difficult for leader to inspire
or motivate their staff members. Motivation is all about the way to change the mind-set of
individuals. It solely on the extrinsic to create a flexible environment that is satisfying and
encouraging people. In the workplace, motivation is one of the best critical approach in order
to increase employee productivity as well as profitability. The success of enterprise lies in
how an enterprise can be managed and control the different operational activities in step by
step manner. An every companies are not just expecting staff member who are able to handle
complex tasks in proper manner. The most importantly, a great leader or manager should
always encourage staff members so that they have a highly motivated to perform various
duties. In this study, it has been achieved the importance when a motivation role is
encouraging employees morale in competing the different tasks (Somani, 2021). Without any
doubt, staff members in carrying various activities which has become consider the essential
aspect in terms of motivation. In the context of motivation, a leader has followed the different
condition and drives self-directed employees to achieve business goals or objectives.
On the other hand, leadership is based on the approach in order to influence staff
members, setting a goal-oriented concept that helps an individual achieve desirable
objectives. A great leader will be using leadership style such as transformational, transaction.
It helps to push the people to work hard, right leadership traits to be influenced. As a leader,
employee and manager must have possessed the leadership as well as motivational traits.
Organisation culture is defined the moral values, expectation and practices that
provide guidance of particular actions. It relates to the structure of enterprise and identifying
the values, experience and preferences of team members at workplace. Unilever has been
followed the organisational culture such as focused on the performance, quality of services,
efficiency of work tasks. These are considered the main factors involves in the culture of
Unilever.
By using Schein model of culture, Unilever has been categorised their culture in three
ways: - Artifacts, values and assumptions. In the context of artifacts, Unilever has been trying
to find positive or negative performance of team members. Espoused values are supporting
Unilever whereas it can be declared the set of norms, standards or values. It is always
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maintained coordination with staff members. In the context of assumption, Unilever has
found that basic needs of people and then fulfilling their essential requirements.
Different kind of motivational theories are affecting the enterprises in managing and
controlling employees. Theory can be explained why people can behave as they perform.
Important thing is to suggest the effective of motivational strategies and committed towards
working. By using Vroom’s theory, the motivation level depends on the specific values of
putting efforts and developed a beliefs that will help them to achieve desirable goals (Sousa,
Volery and Tarabashkina, 2021). With the help of Vroom theory, it has been explained the
importance of motivational factors which is getting the best way to influence other staff
members. Whenever it has been used the best practices through ranking at which all kind of
factors motivate the staff members. In some situation, team member can be gained a useful
information or data.
Conclusion
In above discussion, it has been summarised the concept of motivation and leadership
which plays an important role in the organisation. On the basis of analysis, it also motivating
employees to achieve the desirable goals or objectives. Furthermore, it has been discussed the
fundamental terms of leadership and setup a particular tasks, tackling the competition,
solving complex problems. In this report, it has been developed more understanding of how
motivational theories such as Maslow’s and Vroom theory. It also behaved the people and
interact in the workplace. However, analysing the impacts of motivational, leadership in the
organisational culture and supports the employees to achieve a great success.
Recommendations
 Maintain internal motivation unlocks productivity- To focus on building an effective
motivational theory that individual have considered different kind of motivation at
work. It is also looking at how it motivates or inspire work together, influence attitude
or behaviour of staff members. As identified the lack of internal motivation among
staff members.
 Provide the meaningful feedback- This kind of suggestion will support to provide
constructive feedback on the different areas of improvement (Sousa, Volery and
Tarabashkina, 2021). It keeps to maintain a feedback and giving the best advice.
Providing the feedback which means that giving employees an explanation of what
they can be gathered information or data.
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 Encourage employees understand their motivation level- it has been recommends that
engaged & energized are performing well, aligned with motivates themselves.
Employees & managers are working together in the organisation, aligned with passion
as well as motivations.
 Be straight but the informal – it has been suggested that use a modern technology
such as email, text. This will help to interact with other one. In some cases, it can lead
to develop mis-interpretation and make it seem important than it is really works.
Informal approach will always motivate or inspire the employees so that can easily
share their own idea, assumption. For example- it would be developing one to one
coordination with employees. If it is possible to share feedback for particular staff
members.

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REFERENCES
Book and Journals
Cross, C. and Carbery, R., 2022. Organizational Behaviour . Bloomsbury Publishing.
Jonker, CM and Treur, J., 2021. From organizational structure to organizational behavior
formalisation. arXiv preprint arXiv:2109.14381 .
Khan, A.N. and Khan, N.A., 2022. The nexuses between transformational leadership and
employee green organisational citizenship behaviour: Role of environmental attitude
and green dedication. Business Strategy and the Environment. 31(3). pp.921-933.
Nani, D.A. and Safitri, V.A.D., 2021. Exploring the relationship between formal management
control systems, organisational performance and innovation: The role of leadership
characteristics. Asian Journal of Business and Accounting. 14(1). pp.207-224.
Nuckcheddy, A., 2018. The effect of personality on motivation and organisational
behaviour. Psychology and Behavioral Science International Journal. 9(2). pp.1-5.
Redelinghuys, K., 2021. Impact of positive practices on turnover intention, in-role
performance and organisational citizenship behaviour. SA Journal of Industrial
Psychology. 47(1). pp.1-7.
Somani, P., 2021. Progressing Organisational Behaviour towards a New Normal. Journal of
Economics, Finance and Management Studies. pp.1628-1633.
Sousa, I., Organizational behavior as a mechanism of business efficiency: a critical
observation Organizational behavior as a mechanism of business efficiency: a critical
observation.
Volery, T. and Tarabashkina, L., 2021. The impact of organisational support, employee
creativity and work centrality on innovative work behaviour. Journal of Business
Research. https://doi. org/10.1016/j. jbusres. 49.
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Appendix- 1
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