This report provides an executive summary and in-depth analysis of organizational behavior, focusing on British Airways. It identifies the airline's organizational culture using models like Charles Handy's and Edgar Schein's, examining power, role, and values cultures. The report explores how these cultural elements enhance organizational effectiveness, particularly through communication models, and evaluates the impact of culture on employee motivation using Maslow's hierarchy of needs. The analysis highlights how British Airways can leverage its culture to improve staff motivation and achieve success within the aviation industry. The report also covers the role of culture in improving communication within the organization, the importance of staff motivation, and the application of various motivation theories. The report concludes with recommendations for further enhancing the airline's organizational culture and staff motivation.
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