MG529 Strategic Marketing: Company Audit & Strategic Objectives-BNU

This presentation provides a company audit and outlines strategic marketing objectives. It discusses market size and trends, competitor analysis focusing on companies like eBay and Walmart. Strategies for navigating the COVID-19 pandemic are presented, emphasizing worker safety, hygiene, and food handling procedures. Key strategic marketing objectives include enhancing customer loyalty, increasing profit by 30% by 2022, and expanding the overall customer base. The presentation references academic sources on strategic marketing and innovation.

Strategic Marketing

Table of Content
• Market Size and trend
• Competitor’s analysis:
• Strategies for covid19 pandemic
• Key strategic marketing objectives

Market Size and Trend
• Market size refers to the market share
that is acquired by company. It is found
that Amazon is a well-known
organization based on US. Market size
of company is increasing rapidly. In
2017, market size of organization was
37% which increased in 2018 by 41%.

Competitor’s analysis:
• Amazon is a prestigious retailer that is
working in different countries across the
globe. It has gained trust of people over
the period of time. However, there are
several companies which are working in
competition of Amazon. Certain well-
known competitors of Amazon are
mentioned as under:
• EBay
• Wal-Mart

EBay
In the e-commerce segment Ebay is the top competitor of Amazon. eBay Inc. is an e-commerce marketplace founded
in 1995 by Pierre Omidyar headquartered in San Jose, California. Buyers can freely use website but sellers are
charged fee for their items sold after providing limited free listings.
Walmart
It is one of the fastest growing ecommerce retailer in 2019. This retail giant surpassed Apple to become the third
largest e-commerce retailer.
Cont….

•There are various kind of strategy which are adopted by the McDonald Organization in order to overcome the
problems and obstacles of the covid-19 which are facing by the organization.
• It is become very important for the organization to focusing on the covid-19 pandemics problems because these
things create negative impact on the organization capabilities and effectiveness and also create impact on the
productivity.
•There are few strategy adopted by the company and which are mentioned below:
• Instruct workers who are experiencing COVID-19-related symptoms to contact their superiors.
Strategies .

• If an employee becomes ill at work, send them home right away. Surfaces in their workstation should be
cleaned and disinfected. Others at the facility who were in close proximity to the employee at the time should
be deemed exposed.
• Employers should disinfect and sanities work areas and equipment, and consider cleaning high-touch surfaces
more often.
• Employees - Self-monitor on a regular basis.
Continue.. .

•Surfaces that are often handled by staff or customers, such as door knobs, equipment handles, check-out counters
and shopping cart handles, should be disinfected on a regular basis.
•Check the temperatures of items being chilled in refrigerators or using quick chilling techniques such as ice baths
and cooling wands for later use.
•They provide proper training for food staff who have new or revised responsibilities, and they ensure that the
training is implemented according to established standards.
Managing a Restaurant or a Retail
Food Store's Operations.

•The organization is emphasizing effective hand hygiene strategy that include washing hair for at least 20 seconds.
•After using the washroom or restroom or before eating and after blowing their nose it is very important for the
employees to wash their hands and avoid direct contact with ready to eat meals.
•The organization is adopting and using gloves
Personal Hygiene for Employees
.

•The organization follows recognized food safety procedures such as temperature control, cross contamination
prevention, hand washing, no ill personnel, and food storage, among others.
•Increase the frequency with which high-touch surfaces, such as counter tops and touch pads, are cleaned and
disinfected by wiping them down with a standard home cleaning spray or wipe.
•They are evaluating your facilities to discover and implement operational adjustments in order to preserve socia
distance when giving take-out/carry-out options by keeping a 6-foot space from others, wherever practicable.
Managing Food Pick-Up and Delivery
.

Key strategic marketing objectives
• To enhance loyal customer base of company.
• To increase the profit of organization by 30 upto 2022.
• To increase overall customer base of organization.
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References
• Sahaf, M.A., 2019. Strategic marketing: making decisions for strategic advantage. PHI Learning
Pvt. Ltd..
• Beirman, D., 2020. Restoring tourism destinations in crisis: A strategic marketing approach.
Routledge.
• Schiavone, F. and Simoni, M., 2019. Strategic marketing approaches for the diffusion of
innovation in highly regulated industrial markets: the value of market access. Journal of Business
& Industrial Marketing.
• Online
•
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