MGBBT0UCT - Tourism: Social Media, Marketing Theories & Trends

This presentation provides an overview of how social media platforms are transforming the tourism industry and influencing customer behavior. It highlights key marketing theories, such as the push-pull theory and market segmentation theory, to understand evolving consumer preferences. The presentation also discusses future trends in digital marketing, including the adoption of artificial intelligence to enhance customer communication. It includes a team task slide outlining the contributions of each member and concludes with a thank you note, inviting questions and comments from the audience. Desklib offers a wealth of resources, including similar presentations and solved assignments, to aid students in their studies.

MGBBT0UCT
Understanding
Customers

Table of Content
Introduction (Introduce your group members) – The Rise of Social Media Platforms within the
Tourism Industry
Marketing Theories – Theories that demonstrate aspects of Future trends in Consumer Behavior
Reference Slide
Team Task Slide
Future Trends – That the selected business is likely to adopt

Introduction
The digital marketing is termed as online marketing
tool which allows the business in attracting attention of
large number of customers. The usage of digital
platforms like social media platforms allow the firm to
understand customer demands in the most effective
manner.

Marketing Theories – Theories that demonstrate
aspects of Future trends in Consumer Behavior
For understanding the changes in customer behaviour,
the push pull theory is taken into focus. This will
enhance the customer conversion rate in the effective
manner for hospital companies of UK. The below
mentioned are digital marketing strategies:
Email marketing theory:
Market segmentation theory:

Future Trends – That the selected
business is likely to adopt
The innovative technological changes assist the
company to lays more importance on initiating
communication with the diverse customers. The
following are the new trends in relation to digital
marketing are:
Artificial intelligence:

Reference Slide
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence:
planning, optimizing and integrating online marketing.
Routledge.
Sharma, A., Sharma, S. and Chaudhary, M., 2020. Are small
travel agencies ready for digital marketing? Views of travel
agency managers. Tourism Management, 79, p.104078.

Team Task Slide
Name of team member Tasks undertaken
Kevin Researching data
John Extracting valuable information
Anderson Designing the project layout
Peter Making PowerPoint presentation

Thank You!
Any Questions
or Comments?