MGBBT0UCT - Understanding Customers: Virgin Atlantic Post-COVID-19

This presentation explores how tourism businesses, specifically Virgin Atlantic, are promoting themselves after the strict COVID-19 lockdowns. It discusses the impact of COVID-19 on the airline industry, including revenue loss and workforce reduction, and examines strategies employed by Virgin Atlantic to attract customers, such as website announcements, exclusive offers, and email marketing. The reflection highlights the learning experience and skill development gained during the assignment. The presentation concludes that businesses across all sectors were affected by the pandemic, and understanding and fulfilling consumer demands is crucial for recovery. Desklib provides access to similar assignments and study resources for students.

Understanding
Customers

Content
 Introduction
 Overview of Virgin Atlantic airlines and how it got affected Covid-19
 How airline industry can attract customers
 Reflection
 Conclusion
 References

Consumers are the individual who is most important clime
for the business that buy a goods from the produces at the
reasonable rate. The business men constantly do a various
activities to attract a customers so that they can develop a
great and loyal customer base for the company. The
business requires to be more attentive with the rapidly
changing technology that can effect the organisation
efficiency
Introduction

Overview of company and how it got
affected by Covid-19
 In this report considering the UK based company which named Virgin Atlantic Airlines
it was founded in 1984, it's headquarter is in England, UK. It is a British airlines . It
was firstly known as British Atla ntic airlines after the co founder planned to fly
between London and Falkland islands so they decided to change the (Vukasović, 2020)
name as Virgin Atlantic airlines.
 Everyone was impacted by the covid and most of business has about to winded up and
most of people get jobless. The virgin airlines gets effected by the lock down as the
aircrafts were standing for long time at the airports and the government has restricted
the outgoing and incoming of people. The planes requires a service time to time, they
faced a loss of revenue and company has to remove a lot of employees due to covid as
they were not able to pay them (Larkings, Brown, and Scholz, 2017).

How company attracted customers Post
Covid-19
In past the chronic disease has effected to whole world and every countries were effected with the
effect of disease. The education system, occupation, jobs and more profession were badly
reflected as in they got a loss in revenue and most of the companies is about to wind up. The
mostly effected profession was tourism sector. Various techniques to attract more customers that
are listed below (Pei-Chu, 2019).
•Plan an announcement on the company website and social media
•Offer exclusive offer and discount
•Email and text your consumers

Reflection
At the time of attaining the assignment I have learned the knowledge regarding tourism
industry and regarding the airlines. I have improved my innovative and creative skills which
will beneficial in future moreover I have learned about how to research and developing
analysis skills. The project is so helpful for me to improve my personal skills I have get a
chance to so my skills and development of personal ability in the whole duration of the
assignment. My biggest weakness was that I am not good in communicating with others as I
lack confidence to talk to others.

Conclusion
From the above PPT, it is concluded that after covid the business get affected every range business
get affected and faced the loss in the operations. They have reduce their manpower due to
pay skill they have reduce the pay skills of existing consumers moreover they have to
understand the demand of the consumers and fulfil them as they required the secure
atmosphere in the organisation.

References
• Larkings, J.S., Brown, P.M. and Scholz, B., 2017. “Why am I like this?” Consumers discuss
their causal beliefs and stigma. International Journal of Mental Health, 46(3), pp.206-226.
• Levesque, N., Pons, F. and Omid, M., 2018. Toward a better understanding of Organic Products
Consumption: The Key Role of Consumers’ Involvement.
• Maison, D., 2018. From consciousness to unconsciousness: Evolution in understanding
consumers and its consequences for qualitative marketing research practice. In Qualitative
Marketing Research (pp. 23-47). Routledge.
• Pallant, J.L., Karpen, I.O. and Sands, S.J., 2022. What drives consumers to customize products?
The mediating role of brand experience. Journal of Retailing and Consumer Services, 64,
p.102773.

Thank You