MGM National Harbor: Strategies, Operations, and CSR Initiatives

This report provides a comprehensive overview of MGM National Harbor's business operations and strategies. It examines the company's approach to becoming a leading entertainment brand, focusing on diversification strategies within its casino operations and expansion efforts. The report analyzes MGM's commitment to corporate social responsibility (CSR), including community contributions, employee programs, and ethical conduct. Furthermore, it explores MGM's environmental sustainability initiatives, such as green building practices, water conservation, and waste management. The analysis covers various aspects, from business development and revenue growth to the implementation of ethical guidelines and environmental protection measures, providing insights into MGM National Harbor's holistic approach to business and sustainability.

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Student’s Name

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MGM national harbor is the latest adding up to MGM resorts international group. It is
an unmatched setting offer a spectacular panoramic view of the eastern shore of the Potomac
River in Maryland. It is a $1.3 billion resort, which is 24 stories, 308- room resort with the
feature of premium facilities and experiences for the locals and the visitors roughly the world.
It includes a vibrant casino with over 125000 square feet of gap. The resort provides the
facility of table games, poker, slots. It has developed world-class entertainment and excellent
spa facilities. The entertainment theatre has a flexible seating of up to 3000 people at a time
and has high branded retail. The restaurants provide the classic choices of food by the
restricted, nationwide and global staffs. The MGM national harbor is striving for continuous
adoption of different strategies to expand its business operations and become the leader all
over the globe (MGM national harbor, 2018).
The company focused on adopting a single integrated company. MGM resorts were
formed after the amalgamation of MGM Grand and Mirage Resorts. The company suffered
the problem as both companies have different organizational culture. The companies do not
have any unified strategy and suffered the shortcomings of the traditional gaming industry.
The company decided to adopt a unified strategy and defining the culture. It focuses on
developing business capabilities. The company develops a strategic framework to develop a
culture based on fairness, diversity, and professionalism. The company develops new
leadership styles to align the direction of the employees and adopt the practices that improve
efficiency. The MGM group focused on implanting a drive that strives towards the growth of
the profit and improvement in the company. The company start competing with excellent
talent, enhanced the relationship with the business school to pool the fresh and talented
employees, and promoted CSR leadership to reverberate with the coming generation. It
focuses on solving the complexities and adopting the innovative methods to attain efficiency
in operations (Wharton magazine, 2017).

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The company adopted the strategy of turning a set of gaming assets into a powerful
entertainment brand. It reshaped itself externally as well as internally. It turned the resorts
into excellent entertainment choices. It invites public spaces and sophisticated architecture.
Adoption of new strategy enhances the customer experience by providing five-star hotels,
live performances, and cuisine from the renowned chefs. The company is extending its brand
internationally. The company is focusing on positioning its resorts on the cutting edge of the
business. It fosters to develop MGM as a leader in the entire world. The company recruits
from eBay and Amazon to turn the data into advanced analytics and develop the marketing
capabilities of the company. The MGM group has adopted flexibility and changed the
financial structure to expand its business operations (Ahn & Back, 2018).
The MGM national harbor has adopted the diversification strategy to lead its casino
operations. The group is expanding its Casino resort at Prince George’s County, Maryland.
For this, the company has announce the team to direct its casino operations together with
overseeing slots and table games division, marketing, and player development. The Casino
operations are the vital part of the personnel and one-third of the workforce department are
devoted towards it. The manager of MGM national harbor has developed the team of talented
professionals to deliver higher efficient services and bring the higher caliber gaming
experience to National Harbor (Harris & Wise, 2017).
MGM has diversified its revenue and has attained growth in the revenue and the
earnings by making the new openings and the recovery in Macau. The company is fostering
towards the growth momentum by adopting continuous efforts to expand its operations.
MGM national harbor and Borgata hotel helps MGM resorts to increase its revenue. It has
also diversified its operation by developing new casinos such as MGM Springfield and MGM
Cotai to sustain the long-term growth of the hotels. MGM is making continuous efforts to
expand its domestic resort portfolio by adopting the strategies of collaborating and

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developing new ventures. It is analyzed that MGM encourages the US operations to get a
boost from MC Gregor may weather flights which will help in increasing the earnings and
MGM national harbor is performing well to increase the profitability of the resorts
(McCartney, 2016).
MGM resorts have developed a chain of hotels, casino, entertainment, spa& saloons,
convention sales, and sponsorships to expand the revenue and focus to deriving customer
satisfaction to expand its business operations. It ensures that all the amenities are provided
according to the expectation of the customers. MGM is working with the local government
to improvise the transport facilities and expanding the bus lines to reach the national harbor
(Nastasoiu & Vandenbosch, 2018).
MGM resorts international has made various international moves. It has opened
MGM National Harbor near Washington D.C and made the international moves in the
gaming industry to increase the revenue. MGM national harbor is a surprise success on the
east coast gaming market. MGM resorts have adopted the strategies in the year 2010 to
expand its market internationally. The company operates in Las Vegas, Maryland, New
Jersey, Bellagio, Mississippi, and Mandalay Bay. It has a major importance in MGM China
Holdings Limited, which own MGM Macau resort and casino and is just beginning a gaming
resort in Cotai. The company is expanding its strategy by licensing its brand and developing
expertise in the non-gaming industry to increase its revenue (Richard, 2018).
The MGM resorts follow its business objectives with all the integrity and in fulfilment
with the laws. The company focuses on performing all the activities with all the integrity and
maintains the trust of regulators, customers, co-workers, and suppliers. MGM resorts are
highly committed to performing with all the integrity and take serious actions for any conduct
that is against the code of conduct (Lazo, 2016).

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For proper handling and scrutinizing, the MGM resorts adopt the Ethics point to
provide the confidential method to easily report the misconduct or the behavior that is against
the code of conduct. The ethics point hotline is maintained by the party service to maintain
the confidentiality and proper handling of the misconduct. The company has provided the
option of secretly informing without disclosure of the name of the person (MGM national
harbor, 2018).
The MGM resorts ensure that there is no discrimination against any employee,
customer, and shareholder and promotes good faith of action. It ensures that the company’s
action is not unethical and unlawful. The ethics point hotline is a 24-hour service delivery
that ensures the actions are in line to the code of conduct. It does not tolerate harassment,
revengeful action of any individual. It ensures that the actions and behavior of employees,
stakeholders are ethical and provides the services efficiently (MGM resorts international,
2017).
MGM national harbor performs social responsibility by contributing to the non-profit
agencies that can affect the organization or can provide future employees to the company.
The company makes charitable contributions to the community and are committed to building
a strong community. MGM national harbor has undertaken community benefit program with
Prince George country, MD to make the annual contribution towards the community. It is
committed towards the Prince George country, Maryland and the neighboring regions to
make a positive contribution and alleviate the critical gaps in the community. It provides the
monetary and the non-monetary benefits to the community by providing education, food
security and health and wellness of the community (MGM resorts, 2019).
MGM national harbor provides funding to educate and provide training and
development to the individuals to develop employment opportunities and focuses on

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improving the lifestyle of the community. It focuses on removing hunger and provides
nutritional food to individuals and families (MGM national harbor, 2018).
It ensures to serve the critical needs of the community principally of Prince George
country to Maryland. It develops the leadership capabilities to effectively supervise the
actions and ensures that the aim of the organization is achieved. It strives for sustainable
returns from the investment and interdependence between the company and the community.
The company partners with the local organization that overcomes the challenges faced by the
community and the team of employees volunteer to fulfill the needs of the community. MGM
resorts are highly committed to educating and preparing job readiness in the CSR philosophy
of the organization. The company has designed the volunteer reward programme for the
employees for actively involving them and effectively contributing to the community. It
develops a training program for developing workforce creates large employment for the
community. The MGM national harbor ensures that it contributes maximum towards Prince
George country and develop the community (MGM national harbor, 2016).
MGM resorts are committed towards greener future and adopt the smart strategies to
reduce the environmental footprint of the organization. It promotes the sustainability of the
environment by collaborating with the other companies and contributing towards the
community. The company developed a comprehensive environmental sustainability program
to effectively contribute to the greener future. It invests million in developing solar power,
LED and environment-friendly technologies (Boerner, 2017).
MGM resorts have chartered a innovative course for sustainable development in
Maryland. It is pursuing the U.S. Green Building Council’s guidance in Energy and
Environmental plan. It is a three million square foot multiple uses to ensure sustainability and
energy efficiency. MGM national harbor has constructed the parking that is under ground

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level to lessen the impact of the urban heat islands and has a white roof that reduces the heat.
It has developed green vehicles, which are electrical, and low- emitting fuel to reduce
pollution and keep the environment greener (CSR Wire, 2017).
MGM national harbor focuses on saving the water by designing and functioning with
the adjacent parks to control the stormwater quality. It has considered and constructed a
700,000-gallon cistern to gather and store the rain harvest water and use it for the irrigation
and the other purposes. It has developed the proper methods of using 100% recycled water
for irrigation purposes. It has developed effective tools to reduce water consumption by up to
45% and has developed low flow toilets and fixtures for storing the water (MGM national
harbor, 2016).
The company is successful in generating electricity through the use of cogeneration
energy plans which provides the chilled water and the hot water without the usage of the
generators. It has reduced the harmful gas emissions to protect the environment and sustain it
for future generations. The company has developed the materials which are environment-
friendly and are used in production for waste management and focuses on building the green
environment. It is analyzed that company has immensely contributed to the protection of the
environment and has abolished the traditional methods to ensure the green environment. It
ensures that there is proper management of the indoor air quality by promoting green building
and taking care of the health of the members of the organization (U.S. Chamber of commerce
foundation, 2014)
It has developed the interior finished goods such as paints, adhesives, and flooring
elements. It does not provide the smoking zone to its guests and has allotted various points
prior to the entrance of the resort. It promotes the health and the wellness of its guests by
providing detailed information about the ingredients used in the product and ensures that

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there is no use of chemicals in the products. MGM national harbor has effectively contributed
to sustaining the environment (CSR Wire, 2017).
Conclusion
From the above discussion, it is concluded that MGM national harbor is successful in
sustaining the brand image by providing the highest amenities which includes entertainment,
casino and delivering a valuable experience to its guests. It ensures that there is no
discrimination among the members and fulfills all the social responsibility. MGM national
harbor effectively contributes towards the society by contributing towards the non-profit
organizations and fulfilling the social responsibility towards the community. It is analyzed
that MGM national harbor has taken various initiatives to develop a greener environment and
sustain it for future generations. It focuses on behaving ethically and maintaining the code of
conduct.

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