Corporate Social Responsibility Exam Analysis: MGMT 1102

This document presents a comprehensive analysis of Corporate Social Responsibility (CSR) exam questions, addressing key concepts such as glocality, responsiveness, and scalability. The assignment delves into the application of glocality, examining its benefits to businesses in the age of responsibility, and provides real-world examples. It defines and explores responsiveness, providing examples of companies demonstrating this principle. The document also touches upon the concept of scalability. The answers include detailed explanations and examples to illustrate the concepts, offering a thorough understanding of CSR principles and their practical implications. The student provides unique examples and applications, avoiding those from class materials. The assignment demonstrates a clear understanding of CSR and its impact on business practices.

RUNNING HEAD: CORPORATE SOCIAL RESPONSIBILITY 0
Corporate Social Responsibility
Corporate social responsibility is a self-controlled business model that
helps a corporation be generally responsible to its public and
stakeholders. This research studies the various principles of corporate
social responsibility that helps the organization to bring better
changes in the functions of the business.
2019

CORPORATE SOCIAL RESPONSIBILITY 1
Ques. 1) What is glocality, and how would you apply the concept to any product or service
of your own choose? What is the benefit to business of glocality in the age of
responsibility?
The term “glocal” is a Gladstone of local and global which is originate from a Japanese
word “dochakuka” that refers to global localization. In 1980s, Japanese businessperson as a
marketing strategy adopted dochakuka for mentioning a way of adjusting rural techniques to
native conditions.
Akio Morita who is the founder of Sony Corporation first established the English word
Glocal. Even, in 2008, Sony Music Corporation even ensign the expression “go glocal”. In
1990s, Glocality was consequently popularized and introduced in the west by the sociologists
Manfred Lange, Zygmunt Bauman, Roland Robertson, Barry Wellman and Keith Hampton
( Lim & Greenwood, 2017).
Glocality refers to our ability or identity to experience or live life in a society, which is
made possible by the media. It was done when an individual subordinate themselves in a
completely different personality. Social media is the one who has the power to shape Glocality
and its rising effects of time and speed ( Cha, Yi, & Bagozzi, 2016). Meyrowitz indicates that an
individual’s self-awareness is constant, where at one place they understands one beliefs at one
time and showed how nothing can alter this, but the ubiquitous and vastness behavior of social
media, where it is retrieved everywhere in the world and is used as an communicative and
educational tool helps to inspire other cultures and people far away (Carlini, Grace, France, & Lo
, 2019). Being glocal, makes us aware and known in many places at once.
One of the best examples of the concept of glocalization is the Disney’s prosperous
version in Hong Kong (Tran, 2019). Glocalization refers to the edge of the local and the global,
which was kept in mind and the changes were made in the reopening of Disneyland in Hong
Kong. After the lack of success faced by Disneyland in Hong Kong in its opening year 2005, the
executive members of Disney endeavored to supply to the local Chinese background ( Wang,
2015). According to my point of view, some major changes were made in some areas like
reduction in price in the goods and services. This will help the organization to make the services

CORPORATE SOCIAL RESPONSIBILITY 2
at cheap that can be easily affordable by the local belongings of Hong Kong in order to avail that
service.
Some changes in the field of settings and decors were made to attract new people and
customers and to satisfy the needs and demands they have regarding the place (IntroBooks,
2018). Hence, I have studied that glocalization was helpful to transform some major practices
like alterations to local visitor’s customs which results in changes in the beliefs and rules or
values of the local visitors of Hong Kong so that they will feel familiar towards the place.
Disneyland needed some alterations in labor practices in order to recognize the value of the
people contribution towards the betterment of the organization and to maintain the labor peace,
this further results in reducing unfair labor practices within the organization.
Glocalization refers to a procedure, which helps a business or an organization to improve
various practices or operations taking place within the area.
Benefits to business of glocality in the age of responsibility:
Age of responsibility refers to an age at which an individual reaches a level of maturity.
At this age an individual accepts the fact that they are the one who will be responsible for their
actions and its consequences rather than blaming everyone ( Roudometof, 2016).
Cosmopolitan business-to-business companies try to imitate organizational framework,
business models, courses and practices in their external undertakings. However, some global
business-to-business companies have invested efforts and time to create researches on deliver
products and local markets accordingly ( Fraile-Marcos, 2014). On the other hand, there are
some benefits to the business of glocality in the age of responsibility:
 To provide better customer services:
At the period of maturity, an individual starts understanding the services provided to the
customers from outstation companies to satisfy their needs. Customers’ needs to wait for
a long time until the customer service executive receive the call ( Feller, 2016). Glocality
helps to bring some changes in the business to support the consumers for not waiting for
so long. This helped to make the needs of the customers the first priority of the
organization in order to maintain the customer relationship stronger and better.

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 To provide quality personalized attention:
Local developers of the product or service providers can pay personalized attention to the
business requirements of the clients. They knew the preferences of their clients because
of which the individuals are able to provide them customized services. Many of the
experts believe that without the understanding of their client’s problems or issues, they
cannot solve their problems and this can only happen at the age of responsibility
( Hesselbach & Herrmann, 2011). With the help of glocal marketing agencies, the
organization can come to know about the local markets and its priorities, which further
lead to modify the strategies, based on the needs of the global audience ( Zhang, Morse,
& Kambhampati, 2017).
 To save the cost on services:
For foreign productions, subcontracting proves to be cost effective. In economic terms,
hiring local businesses is always better for an organization. The concept of glocality helps
to develop the product or services and deliver them with the offer of the maintenance
works at lower prices than the offer made by the agencies located in other cities. For
dealing with the customers one should need proper communication skills to understand
the financial condition or situation of the clients.
From the above research it was confirmed that glocality helps a business to bring better
changes in the regulations and operations of the organization at the age of responsibility.
Ques. 2) What does it mean to be responsive in the age of responsibility? Provide at least
two examples, and explain how these companies are truly responsive in the age of
responsibility?
Let us first define key terms, Responsive refers to a person who responds or reacts easily
or readily towards the suggestions, appeals, or influences of the organization. Whereas, Age of
Responsibility refers to a period where an individual faces the phase of maturity and accepts the
fact that each individual is responsible for his or her actions and its outcomes. Along with the

CORPORATE SOCIAL RESPONSIBILITY 4
admission, age of responsibility is also about ambition ( Visser, The Age of Responsibility,
2011).
Corporations have a wide record of accomplishment of responsiveness to community
wants like heart-warming kindness and observer generations of humanity (Crowther & Seifi,
2018). Responsiveness in the age of responsibility states that a corporate association must be
vigorous enough for reacting to the social problems and needs of the community. So, that better
assistances could be made for the community and social developments. From the business point
of view, the needs and wants of the communities are the major priorities of any organization,
which needed to be fulfilled by adopting corrective actions ( Visser, the age of reponsibility,
2010). These actions are prepared by the executive members of the company to satisfy the
demand of the communities.
The business or an organization is said to be responsive in the age of responsibility if the
organization will react or respond easily or directly towards the problems or issues generated
within the company ( Esaiasson, Kölln, & Turper, External Efficacy and Perceived
Responsiveness, 2015). It must be alert enough to take actions at the time of the occurrence of
the problems so that no issues will be expanded if corrective actions would be taken at time.
Various organizations supported the people of the local communities who cannot afford such
facilities. The direct actions or immediate actions taken by the business corporation after
occurring the different matters or difficulties in the performance of the corporations is the
responsiveness in the age of responsibility where the business organizations knew their
responsibility for taking actions and for solving its consequences of the conditions ( Mounk,
2017). Many companies adopted this activity of responsiveness for the welfare of the society by
overcoming the risks.
For example, Tesla’s approaches to allocate excess food that are produced daily in poor
local populations around all its corporate localities (Skendžić & Devčić., 2017). Tesla
contributed in the development in the educational systems of the society for the poor local
societies and so on.
Tesla made a huge donation of solar panels for more than 150 low-income households to
America’s biggest nonprofit solar installer. Solar panels have many advantages for the

CORPORATE SOCIAL RESPONSIBILITY 5
communities (AEDT, 2018). They help poor families financially to live more affordably in their
homes, it diminishes effluence and provides job opportunities for those people who are in need
of a job ( Moon & Knudsen, 2018).
This activity of responsiveness in the age of responsibility was performed by TESLA
where they decide to help those families in united states who are poor and are not able to afford
the electricity bills and are suffering power cut offs by providing them solar panels in order to
reduce the need of electricity by the people (Abraham, McAnulty, Mehler, & Reimer, 2017).
Tesla made a commitment to offer customers an affordable supportable energy option, both for
commercial as well as residential level.
Tesla has even extended in the educational sector, having combined with the various
colleges in order to provide price diminishing energy. At this age of responsibility, tesla
performed a great job by helping the poor families of United States by providing them solar
energy and educational support (ANGELO, 2017). Through these contributions of the
organization, the population improved their standard of living by adopting some new approaches
and techniques to satisfy their needs and demands.
Another example of responsiveness in the stage of responsibility is the Mattel company
who is manufacturing and presenting a new range of Barbie dolls that rejoice female portraits in
Arab countries. On Thursday, when world was celebrating international women’s day, Mattel
revealed two new lines of Barbie dolls that are depend on current day role models and
stimulating women from history ( Esaiasson, Gilljam, & Persson, Responsiveness Beyond Policy
Satisfaction: Does It Matter to Citizens, 2017).
The first line revealed by Mattel is known as “Global Shero” line, which give respect to
the women who have wrecked borders and serve as a optimistic inspiration for young fan-base.
These dolls are not manufactured for sale, they were produced to represent the achievements of
women by giving them “honorees” of the shero line (Saharuddina & Iberahim, 2016). Girls
always play different roles and careers with Barbie and the state is ecstatic to gleam a light on the
real life one role models to make them remind that they are the one who will always shine and
will make our nation proud.

CORPORATE SOCIAL RESPONSIBILITY 6
They manufactured 14 dolls, which included women in the arts, the gastronomic business
and sporting. They represented a doll to Chloe Kim who is a Olympic god medalist with a
complete snowboard. Bindi Irwin daughter of Steve Irwin was also a part of this line. That doll
shows her dedication towards wildlife conservation.
They already send Gal Gadot the doll treatment as wonder women, after this they are
planning to make a doll for the director Patty Jenkins ( Linde & Peters, 2018). The doll that
thrilled u the most thrill in the news, which you can truly purchase which is of a legendry activist
and artist Frida Kahlo. She is known as “inspiring women”.
Ques. 3) What is scalability? Explain briefly one example of scalable innovation in
Bottom of the pyramid market?
Scalability is an attribute that define the capability and ability of a process, network,
software or an organisation to grow and manage the increasing demand. It is beneficial for the
organisation in order to change the needs or demands of the users or consumers. The capability
of a process, system, network, software or an organisation to handle the demand of consumers,
increased productivity, trends, needs and presence of competitors. The companies mainly applied
this model at the workplace with the motive of increasing sales given increased resources. This
term is also used in computers with the similar meaning. It is a feature of computers, networks,
programs, algorithm and applications. The organisation who expands their business at the
international level adopts this method to grow the business. It is required for an organisation to
handle the increasing demand while expanding the business. The scalability is an appropriate
model that helps to measure the capability of an organisation to measure the increasing
resources. Measuring the capability and ability helps to improve the operation activities of the
organisation to improve the business.
Scalability can be measured over the multi dimensions such as load scalability,
administrative scalability, functional scalability, geographical scalability, generation scalability,
and Heterogeneous scalability. The dimension measure in the different parameters such as
administrative scalability measures the ability for an increasing number of users to handle the
system. Geographical scalability helps to maintain the efficiency and effectiveness while
expansion from local area to larger region and heterogeneous scalability defines the ability of an

CORPORATE SOCIAL RESPONSIBILITY 7
organisation or process to adopt the component from the different vendors. Local scalability
defines the ability for a distributed system to expand and contract to accommodate heavier or
lighter roads. Scalability requires the database system in order to evaluate the additional work
given greater hardware resources. It is essential for an organisation to use the model in order to
evaluate the ability to improve the demand in order to grow in the market.
Bottom of the pyramid is the theory that divides the world into the economic pyramid in
two privileges such as top and unprivileged poor at the bottom. The organisation or business
requires to adopt the innovative ways of doing the businesses in the market for all types of
consumers including unprivileged poor consumers. Innovation by an organisation helps to satisfy
the consumers by treating them with the respect and dignity. The price and quality offers by the
organisation to the consumers including unprivileged poor consumers can easily affordable and it
is also wealthy for them. Innovation of the organisation enhances the capacity of a process or the
organisation in order to develop the product or delivering the services to large number of people.
Scalable innovation defines the innovation that helps to handle and enhance the ability to
increases demand of an organisation or process. There are twelve principles of BOP Innovation
in which the company can expand the business and provide the services to consumers. The
twelve principles of bottom of pyramid are based on the needs and desires of consumers towards
the work.
The third principle of bottom of pyramid is “make the solution scalable” that explains the
ability and capability of an organisation to increase the demand. Innovation helps to enhance the
ability of an organisation to handle the increasing demand of consumers and also satisfy the poor
consumers (Fan & Lu, 2016). As per the philosophy for developing the innovative products and
services for the bottom of pyramid, the many components has been considered that helps to
reduce the price with the effective demand such as small unit packages, low margin per unit,
high return on capital employed and high volume. These components help to develop the product
creative and innovative due to which the BOP organisation or market is developed attractive. It is
observed that there are some BOP markets are very large in size and they are attractive too
because the need of consumers is satisfied. Organisation adopts the innovation in order to reduce
the cost and establish the history with their name in the market (Lordotog, 2018).

CORPORATE SOCIAL RESPONSIBILITY 8
Tata Swach project is an appropriate example of scalable innovation in the bottom of
pyramid market. The company develop the water purifiers in order to necessity of consumers. It
offers the low prices for the BOP consumers so that the poor people can easily use it. The
development of water purification is an innovation of the organisation for all types of consumers
and society but providing the water purification at the low prices to provide the services to poor
people as well. The demand of consumer is increases towards the innovation as it is less
expensive and affordable for BOP consumers. That is why; the organisation developed water
purifiers to handle the demand of consumers toward the water as it is necessary item for a human
being.
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CORPORATE SOCIAL RESPONSIBILITY 9
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