MGMT20132 Innovation: AR Software Business Case for Canberra Hospital

This report presents a business case for the implementation of Augmented Reality (AR) software in the Canberra Hospital, Australia, to address the critical issues of communication gaps and coordination inefficiencies within the medical sector. The report highlights how AR technology can enhance the quality of medical services, improve training, and facilitate remote expert consultations, particularly in emergency situations. It analyzes the potential benefits for the government, the hospital, and patients, emphasizing the financial viability and strategic fit of the technology. The business model explores the economic, social, cultural, and environmental impacts of the AR software, and a business canvas model outlines key partners, activities, and resources. The report concludes by recommending the adoption of AR software to improve healthcare outcomes and operational efficiency, contributing to the overall development of the medical sector and the Australian economy. Desklib provides access to similar reports and solved assignments for students.

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Innovation A2

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Executive Summary
The report would explore the various technologies which could be utilised by the various
sectors in order to accelerate its workings. The technology sector has been one of the most
productive sector which has provided all the other sectors with a scope of growth and
development. The Augmented Reality Software has been one of the avoided technologies
which should have been explored and utilised by the people in order to reduce the
communication gap and the coordination in the sector. The AR software could be utilised by
the medical sector in order to improvise its services and the quality of treatment. The problem
of communication gap and the coordination level has been stated in the report which could be
reduced through the application of the AR software. The business model and the strategies
that has been used by in order to make the application certain about the customer desirability,
financial viability and technical feasibility.

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Table of Contents
Introduction................................................................................................................................4
ProblemDescription....................................................................................................................4
Background............................................................................................................................4
Definition...............................................................................................................................4
Evidence of the Problem........................................................................................................5
Timing Consideration.............................................................................................................5
Broader Perspective...............................................................................................................5
Portfolio of Generated Solution Ideas........................................................................................5
Solution Selection Analysis.......................................................................................................6
Benefits......................................................................................................................................7
Benefits to Government.........................................................................................................7
Business Model Description......................................................................................................8
Business Canvas Model.............................................................................................................8
Financial Value........................................................................................................................10
Strategic Fit..............................................................................................................................10
Conclusion................................................................................................................................10
References................................................................................................................................12
Appendix..................................................................................................................................14
Value Proposition.................................................................................................................14

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Introduction
Technological innovations has been reflected in the actions and the workings of the business
sector which has provided the business with a scope and a path of growing at a higher rate
and thus support g the respective country to develop too. As the business grows and develops
the most observed issue is the issue of coordination and communication which requires some
more innovative and productive technologies. The technology has provided with many new
communicative and coordinating tools but the use of all the tools has not been considered by
the business sector. One such invention has been the “Augmented Reality” which has been
utilised by few. The concerned technological tool application in the business and the service
sector could help in enhancing the coordination quality and thus this would favour the
development of the business and enhance the quality of the services (Stokbroekx, 2019). The
AR software helps in presenting the scenario of the field to the remote expert as it is visible to
the on field expert, through AR-enabled glass. The software also helps in recognising the
image on the smartphone, tablet or QR code and displays the information that is it augments
the real live imagewith information from database (Canberra Hospital, 2019). This software
could be applied in the medical sector which could help in making the training and the
practical’s much easier. Even in the emergency cases the software could be utilised in the
most effective manner. The application of the technology in the Canberra Hospital of
Australia would provide a wide range of positive result as the hospital is public hospital and
is connected to many different hospitals.
ProblemDescription
Background
In the previous era, the medical institutions has faced many issues which made the public to
suffer and many times it has been observed that it resulted in the loss of lives. The
coordination issue and the communication gap has been the major factors of the problem and
concerning the medical institutions or the medical sector, the costs has been quite huge,
though it has been majorly in non-monetary terms (Irwansyah, 2018). The loss of life has
been the most effective consequence of the problem.
Definition
The problem could be defined as “The problem of coordination and communication gap in
the medical sector has been costing the human lives and this loss required some effective

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technological invention.” The problem has been transitory in nature and it is an ongoing
issue.
Evidence of the Problem
The problem of communication and coordination has always been an issue in the execution of
the accurate treatment. In the 90s and earlier to it, many cases has been observed where the
patient’s had to wait in long queues for consulting a doctor and even situations has been seen
where the patients’ do not receive the treatment on time and this resulted in the loss of life or
some human body part loss.
Figure 1: Mortality Rate of Australia
(Source: Kuoet al. 2016)
Timing Consideration
The problem of communication and coordination needs to be solved at this time as the issue
has been impacting the medical sector along with the business sector as a whole in a massive
way. The resolution to the problem could help in accelerating the growth of the two sectors
and this would help in developing the economy of the country too. More than this, the
problem needs an immediate solution as the human life loss needs to be catered and this
could be done through taking on the AR software application in the medical sector.
Broader Perspective
The solution to the concerned problem could help in enhancing the morality level of the
people and the approach is broad in a way that it could be applied in the entire business sector
which could provide the business owners with an opportunity to explore the situations closely
and thus, the working and operations of the sector could be enhanced and accelerated through
the application of AR software (Yilmaz, 2016).

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Portfolio of Generated Solution Ideas
Solution Description Cost ($ AUD)
Augmented Reality This technological innovation
provides with a software which
helps in exploring the on field
scenario through data base
presentation, no matter where
the person is. The scanning of
the on field picture is done
through the AR-enabled glass
which provides the exact
picture of the field
(Al&Aburukba, 2015).
500000
Virtual Reality This technology demands high
knowledge of computing and
bandwidth which makes the
technology unsuitable for the
application. The software helps
the engineer in practicing
certain operations without even
having the product.
536000
Internet of Things (IoT) The use of the internet in
connecting to the people
anywhere anytime through the
gadgets and other machines,
provides with an opportunity of
mitigating the impact of
ineffective communication.
30000
Solution Selection Analysis
On acknowledging the various technological innovations in concern of reducing the gap of
coordination and communication, the virtual reality technique is too expensive and it is also
observed that the technology would not provide the expected results. The person cannot
explore the situation through the image and only a description could be provided which
makes the technology ineffective for the concerned purpose. The IoT technology is cheap as
well as would help in reducing the communication gap but again the visual effects are not

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present which would help in the medical sector the most (Li et al. 2018). Thus, the
augmented reality software is the most suitable and the most productive technology for the
medical sector as this would provide the doctors and the personnel’s in understanding the
requirement of the patient and the situation and thus providing the most suitable solution to it,
no matter where the person is.
Benefits
The augmented reality software would help the medical sector, specifically the Canberra
Hospital in providing the patients with the most accurate and required treatments. The
reduction of the communication gap that too through face to face interaction would make the
communication much more effective. The software could be utilised in the emergency
situations, in the hospital to consult the high qualified surgeons and doctors not present in the
hospital through the technology and this would save a patient’s life (Advantages of
Augmented Reality App Development for Business, 2019). The other benefit could be
achieved in the case of any issue in the operations of the management where the face to face
interaction with the higher authorities would provide the hospital with a justified decisions. It
would also be beneficial for the nurses and the staff as this would provide them with the
option of consulting the doctor at any time through visualising them and thus the accuracy of
the decision would be enhanced. The Canberra hospital being a public hospital would help in
popularising the technology and the connection to other private hospitals would also provide
a positive result. The country would be benefited as the mortality rate would fall and thus the
country’s human resource would get added on. The customers would support the
technological use as this would provide them with an opportunity to receive the best
treatment and thus, the usage of the concerned technology would be appreciated by them. The
technology is financially viable too, as the cost of the technology is low if compared with the
gains and benefits it would provide to the sector as well as to the consumers.
Benefits to Government
The government would be befitted too through the application of augmented reality in the
medical sector, specifically in the Canberra Hospital as the improvement in the quality of
services would provide the concerned hospital with an addition to its customer base. The
connection of the Canberra hospital with other private and public hospitals would help in
promoting the technology which would enhance the working of the entire sector and thus, the
health sector of Australia would be enhanced. The enhancement of the medical and the health
sector would support the economy and thus, the government would have large addition on its

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quality of services which would provide them with enhanced working group. The
improvement in the economy would provide a scope of expansion and growth which would
provide the government with a wider scope of work.
Business Model Description
The business model that would be experienced through the application of the augmented
reality technology in the Canberra Hospital of Australia would be as follows
a. Economic: The application or the use of the augmented reality software in the
Canberra hospital would help in improvising the quality of the treatments being
served which would improvise the health of the people at large. The application
would spread in other hospitals too, which would accelerate the workings and thus,
the economy would improvise altogether. The operations, management, finances,
services all would be enhanced through the application of AR software and this would
impact the other industries too which would help in enhancing the economy too. The
mortality rate would also improvise.
b. Social:The social impact would be high through the application of the AR software in
the Canberra hospital or in the medical sector. The application of AR technology has
been framed with a concept of providing the people of Australia with enhanced
services and this would improvise the social environment too, as on receiving the
quality services would help the people to work in a more productive manner (Cachoet
al. 2017).
c. Cultural:The culture of Australia has been to live life in a satisfied way and this could
be enhanced or supported through the application of AR software in the medical
sector and to initiate by the Canberra hospital. The enhancement in the services of the
hospital for all the people,would encourage the people to add on to the country’s
output and the cultural norms would be enhanced too.
d. Environmental: The environment would not be impacted by the use of mentioned
technology much, as no waste would be generated through the use of AR software.
But the rays of the software would pollute the air and this would be harmful for the
people.
Business Canvas Model
Key Partners

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Concerning the key partners of the Canberra hospital are the ACT health and wellbeing
partnership board which carries the responsibility of taking care of the entire Canberra
community and the other surrounding regions of NSW. The other partners of the hospital are
Calvary Public Hospital Bruce, Australian National University Health Care Consumers.
These partners has been providing the hospital with some productive outputs. The
technological implication of AR technology in the hospital would add on to the partners list
with the IT group and the AR management group. The key partners would be the AR
software and management group too.
Key Activities
The Canberra Hospital has been into the service of health care and that has been its key
activities which has provided the organisation with immense success. The involvement of AR
technology in the hospital would bring in the additional key activities, that is the activities
related to the education and training of the doctors and nurses which would enhance the
working condition and the services of the hospital. The technology would also provide an
addition to the activity through providing the doctors with an opportunity to explain the
concepts to its juniors in an effective and practical way.
Value Propositions
The inclusion of the AR technology would provide the Canberra hospital with a wide range
of values and these values would be both financial as well as non-financial. The concerned
technology would add on to the value of the services as the improvisation in the
acknowledgement of the disease or health issue would become quite easy and smooth which
would accelerate the procedure of the treatment. This would help in getting the accurate
output or results and thus the satisfaction of the patients or customers would also be
enhanced.
Customer Relationships
The customer relationships would automatically be enhanced by the application of the AR
technology and the hospital has been known for its customer satisfaction which would get
improved. The concerned hospital has been of wide perspective and has been meeting the
satisfaction of the customers at high priority. The AR technology would improvise the
working condition of the hospital which would be served to the customers through the
improvised services. The enhancement of the education and knowledge of the doctors and

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other personnels of the hospital would provide the patients with an improved services and
treatments.
Customer Segment
The customer segment would be added on with the addition or implication of the AR
technology in Canberra hospital as the services would be improved.
Cost Structure
The cost structure of the concerned organisation has been quite accurate and the implication
of the AR technology would impact the cost structure as there would be an addition to the
cost of executing the services of AR software. The cost would be impacted but the increment
in the profits and the return would compensate that increase.
Revenue Streams
The revenue streams of the hospital would be the same as earlier, but the flow of the revenue
would be increased on the implication of the AR technology as it would enhance the services
and thus the flow of patients would be accelerated.
Financial Value
The application of the AR technology in the Canberra hospital would demand the following
financial plan which also provides the overall financial value of the application.
Factors Amount (AUD)
Cost of AR technology 500000
Set-up for the technology in hospital 23000
Training Program for the employees 38000
Maintenance of AR software 15000
Strategic Fit
The application of the AR technology would be simple in nature but it requires some
strategies to be applied so that the customer satisfaction, along with the finances viability all
meets up at the same point. The strategy that needs to be applied in order to gain the
confidence of the customers is the adequate promotional strategy. This implies that the
technology needs to be promoted through various means such as practices, advertisement,
etc. The strategy of working within the budget would be applied for gaining financial
viability and this would be done through strictly following the financial plan. The technical
feasibility would be achieved through applying the strategy of training and updating the

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software on regular intervals. These strategies would help in gaining the customer
desirability, financial viability and technical feasibility.
Conclusion
The Canberra Hospital would provide a productive platform for promoting the use of AR
software as the hospital is linked with many public as well as private hospitals and this would
help in providing the information to the respective hospitals on the technology. The visiting
doctors would also be the medium to promote the AR software as on using it at Canberra
hospital would provide them with a convenient zone and this would create an urge in them to
state the use of the technology in other hospitals too. Though the technology is a bit
expensive one but its output would overcome the cost within few years. The business case
has been presented through regressive acknowledgement of the technological innovations and
the identification of the concerned technology and the sector has been done through
understanding the importance of both. The problem of communication and coordination
could be solved closely through the concerned technology. The improvement in the services
of the hospitals would improvise the health condition in the country and thus, the benefit of
the technology would be wide in nature.

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References
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