MGMT20132 T1 2018: Innovation and Business Model at Commonwealth Bank
VerifiedAdded on 2023/06/13
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Essay
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This essay provides an analysis of Commonwealth Bank Australia's business model, focusing on innovation and sustainability. It defines the concept of a business model and disruption, highlighting the opportunities and threats presented by smart-connected products. The essay applies the Osterwalder & Pigneur (2010) business model framework to illustrate findings, examining key partners, activities, value propositions, customer relationships, customer segments, key resources, channels, cost structure, and revenue streams. It concludes by emphasizing the supportive role of the business model in future development and overcoming challenges, referencing growth expectations at CBA. Desklib offers a range of similar assignments and resources for students.
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