MGMT20140 Term 2: Understanding Design Mindset in Innovation

This assignment explores the concept of a 'design mindset' within the context of innovation, emphasizing its role in simplifying problems and focusing on user needs. It defines design mindset through observation, empathy, visualization, prototyping, and testing. The assignment highlights that design innovation involves changes that drive growth and differentiation. It also includes an expert opinion, stating that a design mindset can foster innovative ideas and help achieve goals in a competitive market. The document concludes with a list of academic references supporting the analysis of design mindset and innovation, contributed by a student and available on Desklib for educational purposes.