MGMT20140 Term 2: Design Mindset and Innovation Report

This report examines the design mindset in the context of innovation, emphasizing its role in shaping work processes for desired outcomes. It highlights the value of the design mindset in fostering innovation by focusing on the customer. The report integrates the design mindset with innovation, encompassing intuition, imagination, and reasoning. It stresses the customer-centric nature of the design mindset, which encourages experimentation and prototyping. The report references key academic sources to support its arguments, providing a comprehensive overview of the topic and its practical applications in business development.

Design Mindset in the context of the Innovation
Design Mindset
With respect to innovation
Design mindset is able to
show and develop tasks and
the processes of work for
desired outcomes (Sanders
& Stappers, 2008).
When design thinking comes
to innovation, the value of the
design mindset is highlighted
and it puts on encompassing
that customer (Giacomin,
2014).
Integration of the Design Mindset with respect to Innovation
A design mindset is entailing the
intuition, imagination and reasoning
(Naiman, 2018). It has the nature of
the customer centric that encourages
experimentation and prototyping
(Brown & Wyatt, 2010).
Method of Design Mindset in the context of innovation
References
Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-43.
Sanders, E. B. N., & Stappers, P. J. (2008). Co-creation and the new landscapes of design. Co-design, 4(1), 5-18.
Giacomin, J. (2014). What is human centred design?. The Design Journal, 17(4), 606-623.
Johansson‐Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: past, present and possible futures. Creativity and innovation management, 22(2), 121-
146.
Naiman. L. (2018). Design Thinking as a Strategy for Innovation. Retrieved from: https://www.creativityatwork.com/design-thinking-strategy-for-innovation/.