MGMT20140: Empathy's Role in Design Thinking Concepts

This assignment delves into the concept of empathy within the framework of design thinking. It begins by defining empathy and then explores its significance in the design process. The document highlights the importance of empathy in understanding customer issues, fostering innovative ideas, and enhancing customer satisfaction. It references several academic sources to support its claims and emphasizes the crucial link between empathy and design thinking, particularly in the context of a human-centered approach. Furthermore, the assignment underscores how empathy allows designers to consider their own assumptions, contributing to a more effective and user-focused design process. The assignment also makes reference to a marking rubric, which assesses the understanding of design thinking by evaluating the accuracy and relevance of information presented in the assignment.

“Empathy in Design
Thinking”
Empathy In relationEmpathy In relation
to design thinking ?to design thinking ?
Importance of empathy in the concept if
design thinking
1.Provide chance to the designers to know
about the customer issue (Chung & Joo,
2017).
2.Boost innovative ideas and concepts
(Liedtka, 2015).
3.Helps designers to enhance the satisfaction
ration of the customers.
Empathy and design thinking link
•In design thinking process, empathy is the first step
(Beltagui, 2018).
•Empathy is the human centered approach that
relates with design thinking.
•Design thinkers can consider their own assumptions
(Callahan, 2019).
Definition of empathy ?
1.It relates with in-depth
understanding of other feelings
and emotions (Jacobs, 2018).
. Lolly Daskal .(2019). How to Be an Empathetic
Leader.Retrieved
from:https://www.lollydaskal.com/leadership/how-
to- be-an-empathetic-leader/
Liedtka, J. (2015). Perspective: Linking design
thinking with innovation outcomes through
cognitive bias reduction. Journal of Product
Innovation Management, 32(6), 925-938.
Beltagui, A. (2018). A design-thinking perspective on
capability development: The case of new
product development for a service business
model. International Journal of Operations &
Production Management, 38(4), 1041-1060.
Callahan, K. C. (2019). Design Thinking in
Curricula. The International Encyclopedia of
Art and Design Education, 1-6.
Jacobs, J. (2018). Intersections in Design Thinking and
Art Thinking: Towards Interdisciplinary
Innovation. Creativity. Theories–Research-
Applications, 5(1), 4-25.
Chung, J., & Joo, J. (2017). Effect of empathy on
designers and non-designers in concept
evaluation. Archives of Design
Research, 30(3), 57-70. Source: Lolly Daskal, 2019

•. Lolly Daskal .(2019). How to Be an Empathetic
Leader.Retrieved
from:https://www.lollydaskal.com/leadership/how-to-be-an-
empathetic-leader/
•Liedtka, J. (2015). Perspective: Linking design thinking
with innovation outcomes through cognitive bias
reduction. Journal of Product Innovation
Management, 32(6), 925-938.
•Beltagui, A. (2018). A design-thinking perspective on
capability development: The case of new product
development for a service business model. International
Journal of Operations & Production
Management, 38(4), 1041-1060.
•Callahan, K. C. (2019). Design Thinking in Curricula. The
International Encyclopedia of Art and Design
Education, 1-6.
•Jacobs, J. (2018). Intersections in Design Thinking and Art
Thinking: Towards Interdisciplinary
Innovation. Creativity. Theories–Research-
Applications, 5(1), 4-25.
•Chung, J., & Joo, J. (2017). Effect of empathy on designers
and non-designers in concept evaluation. Archives of
Design Research, 30(3), 57-70.