MGMT20143 Think Big: Healthy Food Business Idea Generation Report, AU

This report outlines a business idea for a healthy fast food company in Victoria, Australia, addressing the market problem of unhealthy snacking habits and rising obesity. It discusses the benefits of providing healthy, customized food options, particularly for health-conscious individuals, patients, and the elderly. The report details the business model, including key partners, activities, resources, value proposition, customer relationships, channels, customer segments, cost structure, and revenue streams. It also identifies success factors such as catering to health-conscious customers, offering home delivery, and effectively advertising the benefits of healthy food. A feasibility analysis and conclusion highlight the potential of the business to address health concerns and establish a profitable venture. Desklib provides students access to similar reports and study resources.

HEALTHY FAST FOOD BUSINESS

INTRODUCTION
• The Healthy food business is a
good idea for health-conscious
people.
• The business idea chosen is a
Healthy Food company in Victoria.
• This provides customized food for
patients and health concerned
peoples, mainly kids and elder
peoples

INTRODUCTION
• Snacks foods, mostly contain rich amount of fats, and this leads people in Victoria to
suffer from high cholesterol and even diabetes.
• There is an urgent need to replace the unhealthy Fast Food business with healthy food
options that will be tasty and savoury as well.
• The business idea is however set up to show relevance and provide people with healthy
foods in order to cope up with diseases and excess fat content for patients and elders.

MARKET PROBLEM
• In the Present age, Obesity is
seen in many people, as they
chunk for street snacks that are
made delicious and tasty.
• The fast food that is usually
consumed by the people are not
healthy and they need to be
replaced by healthy food options.
• The fast food not only increases
the chance of various health
complication, but these are also
risky for the heart.

MARKET PROBLEM
• Even if the foods are customised,
some of the items might not show
healthy nutrition because snacks
will surely contain a high intake of
calorie.
• Thus, frequent snacking will likely
to take the daily calorie budget in
excess weight.
• Eating these might cause risk of
tooth decay, as the bacteria in
plague have more time to
generate enamel-damaging acids.

BENEFITS OF THE IDEA
GENERATED
• In Victoria, the new business firm will emerge
as a profitable business that will look to
provide good quality snacks, which is free
from all kind of diseases.
• This content of foods will line up the patients
and health-concerned people to improve their
overall health, fights weight gains, boosts
brainpower, regulates mood, and even give
the energy to keep doing things all day.
• The company will also benefit with the
increase in productivity by delivering the food
at homes because healthy snacks keeps the
individual sharp, even with a lighter taste

BUSINESS MODEL

BUSINESS MODEL
• Key Partners- Vending Machine
companies, Developers,
Suppliers.
• Key Activities- Brand strategy
development, Expanding
business, delivering healthy food.
• Key Resources- Funds, vending
machines, employees

BUSINESS MODEL
• Value Proposition- Improved
Productivity, Feedback from
people, Lesser price.
• Customer Relationship- Good
rapport with locals, social media
campaigns.
• Channels- Segmentations of the
commercial tenants, delivering
product through vending
machines.
• Customer Segmentation- Health
conscious people, elderly people,
youth who are concerned about
their body.
• Cost Structure- Operational Cost,
Vending machines buying.
• Revenue Streams- Cash on
delivery, credit and debit card.

SUCCESS FACTOR
• The healthier snacks will lure to
the health-conscious customers in
Victoria.
• The business firm brings its
effective home delivery services
and catalogue of snacks items.
• By advertising, the benefits of
food may attract more customers
and they would like to eat healthy
food again and again.

FEASIBILITY
• The business firm has to maintain
effective relationship with their
key customers who purchase
healthy snacks regularly.
• The management process has to
find an effective way to purchase
the vending machine such that
business could start-up soon by
this year.
• Calories are described in the
menu.

CONCLUSION
• The analysis shows that because
of the obesity that is leading as a
huge concern in Victorian people.
• A new firm has been in the line to
start-up its business by looking at
the key parameters of business.
• Healthy and tasty food will be
provided