MGMT20143: Business Idea Generation and Sustainable Approaches

This report explores the generation of business ideas, emphasizing their role in ensuring business sustainability. It focuses on the consumer goods industry and how identifying customer needs can drive innovation. The report evaluates a business idea related to eco-friendly slim water bottles using a business model canvas, highlighting key activities, value propositions, customer relationships, and revenue streams. It also discusses sustainable approaches, such as using environmentally friendly technology. The reflection section emphasizes the importance of customer-friendly materials and designs in expanding business opportunities in international markets. The analysis concludes that the business canvas model aids in identifying customer needs and making product improvements, leading to positive changes in the business environment. Desklib is a great platform to find similar solved assignments.

Running head: GENERATION OF IDEA
GENERATION OF IDEA
Name of the student
Name of the university
Author note

1GENERATION OF IDEA
Executive summary
The report is aimed at identifying the different aspects of the generation of the ideas and the
manner in which the ideas helps in bringing in sustenance in the processes of the business. The
different concepts of generating ideas and innovation in the processes of the businesses help the
same to cope up with the competition in the international markets. The report aims at
enumerating the different aspects of the change that might be undertaken by the Consumer goods
industry and the manner in which the industry can bring in innovation based on the identification
of the needs of the customers in the international markets. The report is facilitated by a business
canvas model and its evaluation which has helped in bringing forth changes in the systems of the
industry.

2GENERATION OF IDEA
Table of Contents
Introduction......................................................................................................................................3
Part A...............................................................................................................................................4
Business Idea...................................................................................................................................4
Evaluation of the canvas model.......................................................................................................4
Sustainable approaches....................................................................................................................6
Part B...............................................................................................................................................7
Reflection on the process.................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9
Appendix........................................................................................................................................10

3GENERATION OF IDEA
Introduction
The sustainability of the organizations is based on generation of the idea and the
innovation in the processes that are undertaken by the business. The key elements of the change
in the systems and the functioning of the business are based on the identification of the urgency
faced by the organizations. The innovations that are undertaken by the organizations are based
on the ideas for the change that helps businesses in maintaining a competitive advantage in the
markets. The consumer goods industry has developed drastically in the last four years based on
the identification of the needs of the customers in the market. The identification of the various
needs of the consumers has helped the industry in bringing in modification in the systems of the
industry. The different strategies that are undertaken by the industry are based on the
modifications in the products that are presented by the industry in the market (Sarooghi, Libaers
& Burkemper, 2015). However, the idea of bringing into existence the eco-friendly slim water
bottles helped the organization to grow based on the needs of the customers and the environment
where they undertake their functions.
The purpose of undertaking the discussion is to understand the variable aspects of the
ideas and the generation of the same to suit the purpose of the sustenance of the businesses in the
international markets. The innovation that is undertaken by the organization is facilitated through
the generation of the constructive ideas by brainstorming and other devices. The ideas help in
bringing forth changes in the systems of the organization in the market.

4GENERATION OF IDEA
Part A
Business Idea
The enumeration of the business idea has helped in bringing forth changes in the systems
of the business in the market. On the other hand, the identification of the needs of the
organization to make its progress is based on the utilization of the biodegradable plastic
contents that would not be affecting the atmosphere adversely. The sustainability of the business
is dependent on the convenience of the customers because of the slim fit of the bottle, which
helps in addressing the needs of the customers bin the market (Deichmann & Stam, 2015). The
business idea will be helping the organizations in the industry to bring in modifications in the
product as per the needs of the customers in the market. The industry is looking forward to
expand its business in the US markets. The company has started taking steps to identify the
preferences of the customers in the US and thereby bring in modifications in the design and the
product quality. It will be helping the industry to bring in changes in the performance of the
business in the international markets.
Evaluation of the canvas model
The evaluation of the canvas model has helped in the development of the idea in the
business to bring in modifications in the systems and the products that are prepared by the same.
The canvas also has helped in the generation of the idea through an assessment of the needs of
the customers in the business (Lozano, 2014). It has helped in identifying the different aspects of
the change in the structure and the performance of the businesses in the industry.

5GENERATION OF IDEA
The identification of the key activities has helped in identifying the key actions that are
undertaken by the businesses to bring in changes in the systems of the business. The key
activities and the value proposition helps in identifying the product offerings of the business,
which is related to the demand of the consumers in the market. The growing demand of the
customers of the business is based on the proficiency of the business to cope up with the
competencies in the market. The value that is proposed by the business is based on the
manufacturing of the bottles with the utilization of non-toxic plastic material. The industry has
resisted to the usage of the BPA through the identification of the health related issues that are
faced by the customers of the business. Therefore, the industry has resorted to the usage of the
biodegradable plastic material that is aimed at the convenient usage by the customers and thereby
fulfilling the demands of the same in the market. The different aspect of the change that is
undertaken by the organization is based on the functioning of the business, which is based on the
utilization of the plastic that is user friendly.
The utilization of the business canvas model has helped in identifying the different
manner in which the organization is focused in maintaining the customer relationships in the
industry (Christian et al., 2012). The personalization of the bottle structure and the quality of the
bottles that are prepared by the industry has helped the same in maintaining a steady relationship
with the customers of the business in the competitive markets (Cameron & Green, 2015). The
aspects of the change in the systems of the businesses are based on the identification of the needs
of the customers in the business. The identification of the customer segments of the business
has helped in understanding the needs of the customers as per the culture and the profession of
the customers. The enumeration of the customer segments of the business has helped in bringing
in significant amount of change in the performance of the businesses in the industry.

6GENERATION OF IDEA
The channels through which the products are to be distributed in the market are one of
the most important factors that are addressed through the enumeration of the business model
canvas. It has helped the business in the industry to formulate strategies for improvements
(Garcia & Gluesing, 2013). The different medias through which the organizations in the
industry can undertake promotions for reaching out their product in the market is facilitated
through the understanding of the target customers and their location in the international markets.
The canvas model also helps the organization in identifying the different aspects of the
resources that are required by the same for undertaking their business in the market (Benn,
Edwards & Williams, 2014). The identification of the chief resources of the organization helps
in maintaining the varied levels of the understanding of the resource capabilities to bring in
changes in the market.
The cost structure and the revenue stream of the business helps in identifying the costs
that are required to be incurred by the business and the streams through which the revenue of the
organization is boosted (Battilana & Casciaro, 2012). It helps in identifying the different levels
of the change that is undertaken by the organizations in the industry to cope up with the needs of
the customers in the market.
Sustainable approaches
The sustainable approach of the industry is evident through the changes in the systems
and the product offerings of the organizations in the industry through the identification of the
needs of the customers in the business. The key elements of the sustainable approach of the
businesses are based on the utilization of the environment friendly technology for the creation of
the bottles (Anderson, 2016). On the other hand, the plastic that is used by the organization as a

7GENERATION OF IDEA
raw material for manufacturing the pet bottles affects the sustainable approach of the businesses
in the market.
Part B
Reflection on the process
The sustainable approach of the organization is based on understanding the needs of the
organization to bring in changes in the systems. From the evaluation of the business idea, it can
be said that the utilization of the consumer friendly material in the bottles and the manner in
which the bottles are made customer friendly relating to the wide range of utilization will be
helping the industry to expand the scopes of business in the international markets. The different
elements of the change in the organizational structure and the performance of the same is
facilitated through the functioning of the organization as per the needs of the customers in the
market. The major aspects of the change in the processes are facilitated through the generation of
the business idea and the manner in which the idea will be helping the organizations to bring in
changes in the product offerings. As I visited the workshop, I came across various processes that
are undertaken by the organization to eliminate the harmful elements of the plastics. It has helped
in enhancing the functioning of the businesses in the market.
Conclusion
Therefore, from the above analysis it can be stated that the identification of the elements
of the business canvas model helps the businesses in undertaking constructive steps to bring in
changes in the product offerings through the identification of the needs of the customers in the
market. The major aspects of the change in the systems of the business is based on the smooth

8GENERATION OF IDEA
functioning of the different factors that helps in bringing forth changes in the systems of the
business in the market. On the other hand, the idea that is generated by the consumer goods
industry relating to the production of plastic pet bottles has helped the same in bringing forth
improvements in the product offerings through personalization of the products based on the color
and the shape. It will be helping the business in the industry to bring in changes in the situation
of the business in the market.

9GENERATION OF IDEA
References
Anderson, D. L. (2016). Organization development: The process of leading organizational
change. Sage Publications.
Battilana, J., & Casciaro, T. (2012). Change agents, networks, and institutions: A contingency
theory of organizational change. Academy of Management Journal, 55(2), 381-398.
Benn, S., Edwards, M., & Williams, T. (2014). Organizational change for corporate
sustainability. Routledge.
Cameron, E., & Green, M. (2015). Making sense of change management: A complete guide to
the models, tools and techniques of organizational change. Kogan Page Publishers.
Christian, J. L., Daly, S. R., Yilmaz, S., Seifert, C., & Gonzalez, R. (2012). Design heuristics
support two modes of idea generation: Initiating ideas and transitioning among concepts.
Deichmann, D., & Stam, D. (2015). Leveraging transformational and transactional leadership to
cultivate the generation of organization-focused ideas. The Leadership Quarterly, 26(2),
204-219.
Garcia, D., & Gluesing, J. C. (2013). Qualitative research methods in international organizational
change research. Journal of Organizational Change Management, 26(2), 423-444.
Lozano, R. (2014). Creativity and organizational learning as means to foster
sustainability. Sustainable development, 22(3), 205-216.

10GENERATION OF IDEA
Sarooghi, H., Libaers, D., & Burkemper, A. (2015). Examining the relationship between
creativity and innovation: A meta-analysis of organizational, cultural, and environmental
factors. Journal of business venturing, 30(5), 714-731.
Appendix
Key Partners
 Suppliers
 Investors
 Advertisers
 Associates
Key Activities
 Purchase of
raw
materials
 Efficient
Supply chain
management
 Consumer
service
through the
identification
of the needs
of the
customers
Value Propositions
 Competitive
pricing
 Safe plastic
pet bottles-
slim featured
 Operating in
Supermarkets
 Broad range of
promotions to
attain
customer
attention
Consumer Relationships
 Identification of
the culture and
the segmentation
of the customers
 Consumer
satisfaction
 Quality
management
 Personalization
Key Resources
 Brand
 Ensuring
product
availability in
Channels
 Mobile apps
 Departmental stores
 Websites
Consumer Segments
 Massive market
for health
conscious

11GENERATION OF IDEA
the market customers
 Small businesses
 Households
Cost Structures
 Cost of Raw materials
 Rent
 Assets
 Offices
 Advertising and marketing
 Salaries
 Taxes
Revenue Streams
 Online sales
 Retail sales