MGMT20143 Think Big: Business Pitch for Parking Solutions in Australia

This project presents a business pitch focused on addressing the increasing traffic congestion and parking problems in Australian cities. It highlights the rising number of cars and the limited availability of parking spaces, referencing reports on the economic costs of congestion and the potential of solutions like congestion charges and innovative parking platforms. The pitch emphasizes the need for refined policymaking and smart technology to improve parking availability and reduce congestion. It also touches upon the high parking rates in Sydney compared to other global cities and the frustrations of drivers. The feasibility analysis suggests that the proposed parking solution is highly needed and has the potential to be a successful business venture, addressing a critical urban challenge. The business idea is presented as a high-potential solution to alleviate parking issues and traffic congestion in Australian cities.

Portfolio 1
The cities in Australia are increasingly facing the problem of traffic congestion as the
number of cars are increasing by the day but the roads or the parking lots are not increasing in
that proportion. The ABC reports in a report from October 3rd 2017 “Building more roads isn't
the best answer, because the roads we have are mostly up to the job — if only we could make
better use of them by spreading traffic out beyond the morning and evening peaks.”
Changing the way we utilize our current foundation through valuing should be at the
highest point of the plan. This mean charging drivers for the blockage they cause. Sydney and
Melbourne need to consider presenting a clog charge. That doesn't mean more toll streets — it
implies charging individuals who drive at top circumstances on congested streets a little expense.
Since a few people wouldn't think it worth paying the charge at the busiest circumstances of day,
the individuals who paid would get a faster and more solid excursion. Individuals who can go
outside of the pinnacles would not need to pay, on the grounds that there would be no blockage
charge when the streets are not congested. The expanded cost to drivers could be
counterbalanced by slices to auto enlistment expenses. What's more, any additional cash raised
by the blockage charge could be spent enhancing train, cable car, transport and ship
administrations. Global illustrations demonstrate that presenting a blockage charge require not
add up to political suicide. An at first doubtful open came rapidly to acknowledge, and esteem,
the change when it was presented in London and Stockholm. The blockage condition for Sydney
and Melbourne is just going to get all the more monstrous as the two urban areas keep on
growing. We require more refined policymaking to facilitate drivers' street fury and
disappointments.

Apart from the congested roads and very little option for building new spaces, the
problem of parking is also increasing by the day in Australia. A Sydney morning herald report
from 2015 states “By 2031, an estimated 30.5 million people will be living in Australia and our
capital cities will be contributing $1.6 trillion to our economy. These projected figures by
Infrastructure Australia will result in the vast majority of the extra 6 million people living in our
cities and still wanting to commute by car. In fact, the Australian Infrastructure Audit report
states that "car travel times are expected to increase by at least 20 per cent in the most congested
corridors. In some cases, travel times could more than double between 2011 and 2031" So, if
driving is going to be that difficult, can you imagine trying to find a park? Divvy Parking may be
your answer. The platform enables you to find previously hidden parking spaces in the CBD –
for a monthly fee.” This explains well how the problem of parking has reached its peak and of
there is not a solution soon to this problem Australian commuters will find a great crisis in the
coming days.
Foundation Australia has cautioned that blockage in Sydney could cost Australia $53
billion by 2031 and keeping in mind that the more prominent populace in Australia's urban
communities can't manage without their autos, there is no point crashing into the CBD unless
you have some place to stop. "Those uncommon spaces that can be found are normally restricted
to maybe a couple hours, and current day by day auto stop rates can set you back as much as a
stopping fine," Authorities state. "Making an enhanced parking arrangement at the goal can
really diminish clog by up to 30 per cent.”
SYDNEY drivers are slugged with a portion of the most astounding parking rates on the
planet regardless of having less individuals battling for an auto spot than significant US urban
areas. And keeping in mind that numerous have surrendered the day by day battle for a parking

space and taken to open transport to achieve the Sydney CBD, drivers feel "trashed" for utilizing
their autos, the NRMA says. The NRMA's Sydney CBD Parking Comparison report contrasted
the NSW city's Parking resources with those in US urban communities of a comparative size,
populace and demography, including Boston, Seattle and San Francisco. The report discovered
non-markdown stopping rates in Sydney are 97 for each penny more costly than the second
nearest city in the report, Boston. The rates were 179 for each penny more costly than in Seattle.
NRMA aggregate CEO Tony Stuart said the discoveries dispersed the fantasy that insufficient
individuals were utilizing open transport.
Drivers have overpowered Leader with Melbourne with stories of horrific parking
experiences. One may be dumbfounded how far out parking disorder spreads. Railway stations,
schools and high rise apartment suites in the suburbs were recognized by people as bother spots
for Parking. It comes in light of a Melbourne researcher who said high rise condominiums should
be worked by open transport to cripple people from driving and buying an auto. Melbourne
School of Population and Global Health McCaughey Center official Billie Giles-Corti said the
all the all the more parking spaces there were, the more prominent the halting issue would be. He
stated “Despite charging some of the highest prices on earth through parking levies and fees, the
city is not investing in available and affordable parking that can be considerably enhanced by
smart technology. It was ironic a chunk of the city's congestion was caused by people searching
for parking spaces but with proper planning the problem could be reduced”
Therefore it is understandable that the service that is offered in the business solution is
very much needed by the people and once it is launched it will be used by everyone. This report
has also explained the benefit generated by idea and has point out some of the critical success
factor to start the business. The feasibility analysis has been done by answering some of the

questionnaire provided by unit coordinator and successfully analysed as a high potential business
in the coming days