MGMT20143 Business Pitch: Automatic Tyre Monitoring & Inflation Device

This presentation provides a comprehensive business pitch for a device designed to automatically monitor tyre pressure and temperature, addressing the problem of car accidents caused by unhealthy tyre conditions. The device, shaped like a plate fitted to the tyre rim, includes an air compressor tank and sensors to maintain optimal tyre pressure and alert the driver to any issues. The presentation covers the market problem, the proposed solution, benefits for consumers and the business, a business canvas model analysis, critical success factors, and feasibility. It concludes that the device is a practical and beneficial solution for enhancing driving safety and reducing accidents. Desklib offers a range of similar solved assignments and presentations for students.

SCRIPT
Before beginning the Presentation: This presentation deals with a new business idea that is based
on a device that is aimed at solving the problem of over heating and air loss. It is seen that the
drivers and owners of the cars are often not attentive about the tyre condition including the
inflation of the tyre and the air pressure inside it. It is important to keep a close vigilance on the
temperature of the tyre as well. Therefore this device will be effective in solving the said
problem. The business possibility is measured by business canvas model and the feasibility and
the critical success factors are judged as well.
Slide 2: The problem of car accidents due to the unhealthy tyre conditions are increasing by the
day. It is seen that the drivers and owners of the cars are often not attentive about the tyre
condition including the inflation of the tyre and the air pressure inside it. It is important to keep a
close vigilance on the temperature of the tyre as well. Therefore this device will be effective in
solving the said problem.
Slide 3: The market problem as already discussed is the number of accidents due to sudden
flattening of tyre or because of incorrect pressure within the tyres. These accidents are often seen
to be fatal and taking lives. There are various regulations that has been explained by the car
manufacturers to prevent any accident which is caused by the tyre problems explained above.
There are various government regulations for the same as well.
Slide 4: The regulations are everyday checking the pressure of the air before starting to drive,
taking breaks while driving for too long distance, to keep the temperature of the tyre under
check. However in most of the cases such regulations are not followed by the car owners. Often
the drivers or car owners forget to check their air pressure inside the tyres, or they do not take
enough breaks which cause the tyres to burst. Numbers of accidents are caused because of such
carelessness.
Slide 5: The business idea is based on a device that will be at one hand monitor the condition of
the tyre and on the other hand take necessary steps to prevent any mishaps. The solution to the
above mentioned problem will be given by a very unique device. It will be a device which
measures pressure of tyre and refill or remove when it is required, and it measures the
temperature of the tier and keep notifying the driver so that he/she can take necessary action.

Slide 6: The device will be in the shape of plate which can be fit on the rim of the tyre. There
will be air compressor tank to store air (Hoever, 2012). The capacity of the tank will be equal to
total pressure of all tier of the car. For example, if the tyre pressure for one tyre is 32 psi and
there are 4 tires in car then the capacity of tank will be 128.
If device will measure temperature or pressure of the tyre less or more than specific level, it will
start its operation and will notify the driver. If it will measure pressure more than specific level,
it will remove the air from the tyre till specified level. And if the pressure is low then it will fill
the air in tyre. And if it finds that the pressure is decreasing continuously then it means there is
puncture in tyre and that devices will refill the air leakage liquid in tyre to fix the puncture along
with the air.
Slide 7: This idea will be producing benefits from a number of perspectives, from the consumer’s
point of view, from the business owner’s point of view and from the social point of view. The
consumers will be benefitted by safer drives, and lesser worries about tyres. The business and the
owner will be benefitted by the revenue generated. The social benefit will be employment
generation, tax collection of the government and lesser accident ratio.
Slide 8: The business canvas model is used to measure the pros and cons of the business. The
business canvas model has 9 principles. These are key partners, key activities, value proposition,
key resources, channels, consumer relationships, target consumers, cost structure/ investment
area, and revenue generation. The Key Partners who will take the business forward are the
employees, subsidiaries, advertisers, suppliers of peripheral parts. Key activities of the business
are manufacturing of the devices, sales and direct purchasing. The business will create value by
unique product, very critical for safe drive and wide range of promotions and discounts.
Slide 9: The business will establish consumer relationship by helpline, users’ community, price
based, discounts and offers. The key resources of the business will be skilled employees,
presence, brand and know-how. The various channels through which the company will promote
and sell its products are social media, supermarkets, websites and retail
Slide 10: The target consumers will be the car drivers and owners and the existing car
companies. The various areas where the company will invest on its products are offices,
advertising and marketing, salaries, rent, maintenance, licenses, taxes, cost of goods, logistics
expenses. On the other hand the company will earn revenue through retail sales of its products.

Slide 11: Critical success factors are those factors which help the business in becoming
successful. The business will be successful because of various reasons. First of the business idea
is very unique. Therefore the competition presently is zero. In future some companies may come
up with similar ideas but till then the company will be enjoying monopoly in the market. The
offered products will be of high quality and durable. The security factor of the cars will go up by
several notches. The marketing campaign and the advertisements will be strong.
Slide 12: The technology is already discussed with the engineers who will be manufacturing the
products in the assembly line. They have already come up with a prototype. A small survey is
already done and the people are extremely interested about the idea. If proper investment starts
pouring in then it will be a few months of time when the devices will start to leave for the retail
car accessories stores. The idea is feasible and practical.
Slide 13: To conclude it must be noted that any endeavour towards establishing a safer drive is
really important and praiseworthy. This device is mainly aimed at reducing fatality and injuries
because of road accidents resulting from unhealthy tyres. The device will change the way people
drive and the drivers can drive for long hours without worrying for the tyres now.