MGMT20143 Think Big: Vein Viewer Business Plan - Medical Innovation

This project presents a business plan for the Vein Viewer, an innovative medical device designed to improve vein access for patients with difficult venous access (DVA). The plan outlines the problem the device solves, focusing on the need for better doctor-patient interaction and more effective treatment processes. It details how the idea can be monetized through equity, discusses financial and operational feasibility, and highlights the global market scope due to the widespread issue of DVA. The project seeks investment for startups, offering advancements in the medical sector and equity in profits in return. The Vein Viewer is positioned as a vital, marketable invention with the potential for global impact, promising investors both financial returns and contributions to medical advancements. Desklib provides a platform to explore similar projects and solved assignments.

VEIN VIEWER
Institutional affiliation
Course
date

Introduction
 Difficult venous access (DVA) of the patients has become a barrier to
effective treatment.
 Therefore, there is need for new inventions in the health sector to
facilitate better doctor-patient interaction.
 Vein Viewer is a vital inventions that suits well in this case to enhance
the treatment process.

Clear description of the proposed venture.
 We propose the use of a vein viewer for clear observations of the veins
in the human body, a device that will help the doctors and nurses to see
the veins of the patients body (Chatterjee et al. 2013).
 The device will work to facilitate treatment especially prior to surgeries.
Therefore, the idea may sell fast at global levels.

Discussion of the business case
Problem solved
 The main problem solved is starting a web start-up with less risks
for the vein viewer idea (Chatterjee et al. 2015).
How the idea is monetized
 The main way of monetizing the idea is through taking equity
from the business done in using the invention.

Discussion of the business case
Financial feasibility
 The idea is not expensive as such, the proposed amount is workable.
Operational feasibility
 Considering the current state of medical affairs, the operational ability of
the invention in medical areas is greater than other those of prior
approaches (Chatterjee et al. 2015).
The scope and scalability of the idea
 The issue of Difficult venous access is global, making the idea
marketable globally.

What we seek from the investor.
 We project to have a reliable partner who may support us in
our startups globally to educate the people about the
invention (Leydesdorff et.al, 2016).
 We also seek full financial support in facilitating the launch
of our start-ups and the device.

What we offer in return
 We offer advancements in the medical sector to the doctors and nurses
to enable profitability in the medical area.
 We also offer equity in profits to the investors from the investments
that they make to the program (Leydesdorff et .al, 2016).

Conclusion
 All in a nut shell, the vein viewer is a vital invention in the health care
sector.
 It is highly feasible and thus, marketable.
 Our team is in dire need of support for global excellence, to which the
investors will receive equity from the profits.

References
 Leydesdorff, Heimeriks,and Rotolo, (2016). The portfolio Journal
analysis for countries 67(3), 741-748.
 Chatterjee, Hora, and Rosoff,. (2015). Portfolio analysis of layered.
Risk Analysis, 35(3), 459-475.