MGMT6012 Management Perspectives: Vodafone Strategic Analysis

This case study provides a strategic analysis of Vodafone Australia, focusing on organizational behavior and leadership management. It includes a personal SWOT analysis, a critical assessment of the author's placement within the company, and a discussion of self-improvement strategies for continuous growth. The analysis incorporates naturally occurring data such as conversations and corporate artifacts to provide a comprehensive understanding of the company's strategic vision and the role of a marketing manager within the organization. The study also highlights the importance of communication skills, teamwork, and ethical practices in achieving organizational success. Desklib offers a platform to explore similar case studies and solved assignments for students.

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author note

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Executive Summary
The report has helped in analysis of the different kind of critical analysis of the SWOT
analysis of personal skills. Proper analysis has been done wherein this has helped in
understanding the different kind of strengths, weaknesses, opportunities and threats of the
self-assessment wherein this has helped in understanding the issues and solve them in an
effectual manner as well.
The main aim and purpose of the report is to identify the self-developmental skills for the
continuous kind of improvement that is required in order to solve the issues and make the
communication effectual in nature.

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Table of Contents
Introduction................................................................................................................................3
Overview of Vodafone Company and Role...............................................................................3
Naturally Occurring Data...........................................................................................................4
Personal SWOT Analysis...........................................................................................................5
Critical Assessment of how I am placed in Vodafone Company...............................................7
Discussion of self-improvement for continuous kind of improvement.....................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Introduction
The report helps in analysis of the personal SWOT analysis along with analysis of the
strengths, weaknesses along with threats and opportunities that will assist in understanding
the eligibility to fit in the Vodafone Company that is based in Australia. The SWOT analysis
that is done on the personal basis will help in understanding the guidance that is required to
be maintained in order to fit in the organization. The critical assessment of the reasons of
placed or misplaced within Vodafone will be assessed in an effectual manner.
The main aim and purpose of the report is to discuss the self-improvement for the
continuous improvement in an effectual manner. The SWOT analysis is required to be
performed in order to analyse the different kind of self-improvement tactics for the
continuous kind of improvement in the organization.
The structure of the report will include the usage of the three naturally occurring data
that includes conversations, corporate artefacts along with different kind of conversations as
well. Proper personal SWOT analysis is required to be done in order to understand the
reflection on providing the feedback and the analysis of fitting in the organization as well.
Overview of Vodafone Company and Role
Vodafone Organization is one of the large size telecommunication organization and is
one of the multinational company. The respective company has different kind of branches
around the entire world and this has helped them in increasing the profitability of the
organization. It has been seen that Vodafone is one the largest companies in comparison to
the other telecommunication companies in the world. Vodafone Organization has adopted the
authoritative structure of the organization and this will help in competing with the different

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kind of organizations in the market. Presently, the marketing manager is the position that has
been taken in the Vodafone, Australia Company (Bettis et al., 2014).
Naturally Occurring Data
While working in Vodafone Australia, I worked in the company as Marketing
Manager wherein I utilised my communication skills in order to communicate with the
employees along with customers in the organization (Pearlson, Saunders & Galletta, 2016).
The communication skills are essential in nature in handling the different kind of marketing
activities of the company. Proper communication is essential in nature as this has helped in
managing the different queries of the clients along with handling the different kind of plan
related queries from the customers as well (Galliers & Leidner, 2014).
However, there were different kind of issues that the communication was ineffective
in nature as the organizational structure of the rigid in nature. It was seen that there were
different kind of situations in the market wherein the query of the employees was not solved
by the higher officials as they did not provide proper importance and the lower level
employees did not have the right to communicate with the higher officials directly (Hill,
Jones & Schilling, 2014). These created huge issues in the organization and this demotivated
the employees in an ineffectual manner as well.
Furthermore, the importance of communication helps in strengthening the relationship
with the employees along with building rapport with the different individuals and customers
in the organization in an appropriate manner as well. Proper conversation is essential in
nature in the organization as this helped me in handling all the activities effectually. The
emails have been used during the performance of the tasks wherein the different emails have
been used to convey the messages to the superiors or the employees along with customers as
well (Lasserre, 2017).

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It was seen that the lack of engagement among employees in the organization wherein
it reduced the morale and satisfaction among the employees in the organization. The
expanded workload on the employees has affected the morale of the employees and proper
ethics has to be analysed that has helped in developing different kind of changes in the
organization in an appropriate manner (Galliers & Leidner, 2014).
Personal SWOT Analysis
Strengths
 Handling the different number of clients in the market
 Expertise in selling different kind of mobile plans to the customers in the market
 High level of the social competencies
 Reputation in the custody/execution
 Quick learner and proficient in English Language
Weaknesses
 Poor kind of preparation for the different kind of heterogenous clients
 Lack of knowledge on the culture of the investment along with track record
 Short tempered attitude can affect the number of customers
 Easily distracted and disorganized
Opportunities
 Lot of proper and accurate chances to communicate with different native speakers
 Great kind of communication skills to communicate with the customers
Threats
 Not a proper team leader in the organization

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 Previously worked for small organization and it did not offer any kind of professional
training
 There are other individuals who are better in performing the same kind of activities
As per the personal SWOT analysis, it can be analysed that I have different kind of
opportunities along with strengths. There are different kind of threats along with weaknesses
in me wherein it will become ineffective for me to work in Vodafone Organization wherein it
has been seen that the proper feedbacks have been provided to me by the different officials in
Vodafone Company has guided me to enhance my different skills to improve the different
weaknesses and make them my strength in the business as well (Trigeorgis & Reuer, 2017).
Furthermore, it has been seen that I possess the different kind of qualities of becoming good
marketing manager wherein I have the strengths that include proper communication skills
that is required to communicate in an effectual manner (Slack, 2015).
I have the ability communicate with all the staffs in the organization wherein I will be
able to solve the different kind of grievances of the consumers in an effectual manner and
solve the same with proper implementation of different kind of strategies along with
technological advancements as well (Bromiley et al., 2015). As a marketing manager, I have
the entire ability to be a proper team leader and solve the different kind of queries of the
employees and customers in an appropriate manner as well. Proper ascertainment is made in
the organization as this has helped me in managing conflicts and solve the issues as a great
leader in the organization.
I need to maintain proper creativity and team leading skills wherein proper kind of
communication is essential in nature in the organization to handle the different kind of
conflicts effectually. The extensive reading capability will help me in managing the different
employees in the organization wherein I have to remain focused on gaining competitive

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advantage in the entire market and solve the queries effectually (Rothaermel, 2015). As a
team leader, I need to manage the issues faced by the organization along with the employees
effectually and appropriately that will help me in making a good team leader appropriately.
However, I need to focus on becoming more organized in nature along with being
more creative in nature to handle the different kind of issues and can create different kind of
marketing plans for the respective company named Vodafone Company as well. The
extensive kind of reading is essential in nature that is required to be adopted by me as to work
in an organization with proper implementation of different kind of resources effectually with
patient kind of attitude as well.
Lastly, I can fit in the organization in an effectual manner wherein this will help me in
managing the different tasks with better kind of attitude and solve the grievances of the
customers in an effectual manner. I have to work more on the different kind of opportunities
and strengths as this will help in understanding the issues and solving them appropriately as
well. I need to handle the different kind of problems that has been faced by the different team
members in a more effective manner.
Critical Assessment of how I am placed in Vodafone Company
With the professional skills that has been possessed by me, I have seen that there are
different kind of strengths. I have applied my strengths in handling the different kind of
professional skills wherein I had the ability to handle the grievances of the clients along with
providing the employees with the proper knowledge about the tasks. I feel I have been placed
in the organization as I possess the English speaking and communication skills that is the
most essential segment in the marketing manager profile.
Furthermore, proper ascertainment is required in nature wherein I need to provide
proper value on the different kind of threats that can create hurdle in the job of mine. I need

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to handle the distraction that has been due to the disorganized nature of mine. However, I
tried to become team worker and become a good transformational leader who will help the
different employees or the team members in maintaining proper relationship with all the
employees effectually in the organization.
Lastly, I tried to handle the team members by providing proper views on their
viewpoints as this assisted and helped me in dealing with different kind of difficult situations
in the organization as well. I feel according to me; proper communication skills are the most
essential part in the organization as this helps in managing the team hurdles and work in an
effective and appropriate manner as well. I tried to apply the different communication power
and skills in managing the team and I was successful in doing the same as well.
Discussion of self-improvement for continuous kind of improvement
According to me, I need to provide proper focus on the different kind of aspects that
can be our threat and weaknesses to handle in an effectual manner. I have to develop proper
creativity skills in the organization as this will help me in future in handling the different kind
of situations effectually. Proper creativity and extensive reading is essential in nature that will
help me in being more organized and become creative in nature as well. I need to gather
proper training and experience regarding the different kind of elements and this will help me
in becoming a good kind of team leader in an effectual manner.
Furthermore, I need to take proper professional training from the company officials as
this will help me in handling the conflicts. I have to myself reduce the different kind of
threats along with weaknesses from the tasks that has been performed by me and solve such
issues in an effectual manner. I need to take proper steps as this will assist me in growing the
creativity skills that is required in team work. Proper team work is essential in nature wherein

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I will become more patient and the proficient English will help me in solving the issues
effectually.
Conclusion
Therefore, it can be concluded that proper ascertainment is required to be generated
by Vodafone Australia as this helped the marketing official in handling the different kind of
conflicts effectually. The personal SWOT analysis has been done wherein this helped in
understanding the issues that has been caused to me due to the weaknesses that I possessed. I
did not have proper team work skills along with creativity skills that was required in the
marketing manager in handling the conflicts.
Furthermore, proper communication skills have been adopted by the respective
organization that has helped in managing the different kind of conflicts along with analysis of
the issues that has to be solved in an effectual manner as well. Proper design skills have to be
analysed in an effectual manner that helped me in providing professional skills and the
training helped in managing the different conflict in an effectual manner.
Lastly, proper career development programs have been organized by the respective
company Vodafone that has helped me in understanding the issues and solved the conflicts
among the different group members in an effectual manner. The patient and careful kid of
attitude has helped me in handling the issues that has caused huge trouble in solving the
different kind of problems in the company in an effectual manner as well.

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References
Bettis, R., Gambardella, A., Helfat, C., & Mitchell, W. (2014). Quantitative empirical
analysis in strategic management. Strategic Management Journal, 35(7), 949-953.
Bromiley, P., McShane, M., Nair, A., & Rustambekov, E. (2015). Enterprise risk
management: Review, critique, and research directions. Long range planning, 48(4),
265-276.
Frynas, J. G., & Mellahi, K. (2015). Global strategic management. Oxford University Press,
USA.
Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management:
challenges and strategies in managing information systems. Routledge.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an
integrated approach. Cengage Learning.
Lasserre, P. (2017). Global strategic management. Palgrave.
Pearlson, K. E., Saunders, C. S., & Galletta, D. F. (2016). Managing and Using Information
Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons.
Rothaermel, F. T. (2015). Strategic management. McGraw-Hill Education.
Slack, N. (2015). Operations strategy. John Wiley & Sons, Ltd.
Trigeorgis, L., & Reuer, J. J. (2017). Real options theory in strategic management. Strategic
Management Journal, 38(1), 42-63.