MGNT210 Case Study: Multiculturalism in Australian Businesses

This case study examines the benefits and challenges of multiculturalism in Australian mid-market businesses. It highlights how embracing diverse cultures can lead to increased creativity, improved customer service, and enhanced international business partnerships. The study also addresses potential issues arising from multiculturalism and suggests strategies for managers to mitigate these challenges, such as developing inclusive policies and providing diversity training. The analysis emphasizes the importance of leveraging Australia's multicultural population to foster growth and success in the global market. Desklib provides access to similar case studies and solved assignments for students.

Managing across cultures 1
Managing across cultures
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Managing across cultures 2
Multiculturism offers organizations various advantages and since the Australian’s mid-
market businesses remain the most positive sectors in terms of future growth, adopting
multiculturism would be perfect due to the following reasons. To begin with, different cultures
have various ways of approaching problems. For instance, employees and leaders from various
cultural backgrounds may look at situations in unique perspectives (Demangeot, Broderick, and
Craig, 2015, pg. 121). Therefore, in my view, by adopting multiculturism as part of
organizational culture, Australian’s mid-market businesses can be able to bring on board more
ideas and creativity that promote growth.
Secondly, multiculturism enhances customer service. In my opinion, a multicultural
workforce is able to increase as well as improve the ability of an organization to connect with
customers. As Australian’s mid-market businesses are establishing international business
networks, absorbing multiculturism in their organization culture would allow the company to
partner with customers and other business partners in many countries more effectively (Steers et
al., 2017). This would as well improve the visibility and brand name of the businesses.
Multiculturism in an organization could lead to various problems and issues. However, a
manager can solve the issues and problems in various ways. To begin with, managers may need
to develop policies that adhere to company goals. Company policies may cover multiculturism
issues such as sexual harassment, race, gender issues or religion. Having policies that emphasize
commitment to multiculturism can ensure the diversity in culture brings value to an organization
(Kymlicka, 2015, pg. 18). Secondly, managers may need to communicate the policies to
everyone in an organization in the form of training or one to one meeting. Through these
sessions, everyone in the organization is able to review the policies as well as understand the
ramifications of lack of adhering to the policies.

Managing across cultures 3
References
Demangeot, C., Broderick, A.J. and Craig, C.S., 2015. Multicultural marketplaces: New territory
for international marketing and consumer research. International Marketing Review, 32(2),
pp.118-140.
Kymlicka, W., 2015. The three lives of multiculturalism. In Revisiting multiculturalism in
Canada (pp. 17-35). Sense Publishers, Rotterdam.
Steers, M. et al., 2017. Management Across Cultures, Australian Edition, Cambridge University
Press, United Kingdom.