University of Lethbridge MGT2030 Team Project Proposal: Loblaw

This project proposal for MGT2030 analyzes the organizational behavior of Loblaw Companies, focusing on the problem of poor communication and feedback systems. The proposal identifies three underlying issues contributing to this problem: a poor goal management system, ineffective leadership structure, and managerial challenges in addressing cultural diversity. The project aims to diagnose these issues, supported by relevant organizational behavior theories and research, including Mishra, Boynton, & Mishra (2014) and Cobley & Schulz (2013). The proposal outlines the organization's background and the specific behavioral problem to be addressed. While recommendations for addressing the issues are not included in this proposal, the project sets the stage for a comprehensive analysis of Loblaw's communication challenges and potential solutions. The project is a team effort, and the proposal includes a visual map to guide the project's structure. The proposal adheres to the assignment brief provided by the University of Lethbridge, and the project is due by February 24th.

MGT2030: Team Project Proposal
Due by February 24th (10 marks; worth 5%)
Submit to [e-mail] (include all team members on email)
Team Members: _________________________ __________________________
_________________________ __________________________
PART A: The Organization (can be real of fictional) (3 marks)
Name of organization: The Loblaw Companies Limited
Brief background: One of the leading food retailer organization of Canada, with its headquarter
in Toronto. It has 22 regional markets. Though the major chain of the organisation is food
retailing, but the organization is also involved into pharmacies, apparels and banking sector. The
organization also includes grocery items and baby products.
PART B: The Organizational Behavioural (OB) Problem (1 mark)
The Organizational Behavioural (OB) problem we will be analyzing is: Poor communication and
feedback system.
PART C: Diagnosis - The Underlying Issues (6 marks)
The three underlying issues that are contributing to/causing this OB problem are:
1) The organization is facing an extremely poor goal management system within the
organization. As according to the employees of the organization, the job description provided
the organization was not proper and clear and therefore, the organizational objectives are not
transparent, or has not been made transparent to them (Mishra, Boynton, & Mishra,, 2014).
2) Another reason is the poor leadership structure. As according to Taylor, the organizations
must be experiencing a scientific management system which includes a systematic and
leadership structure, and according to the researchers the considered organization lacks an
effective leadership structure (Cobley, & Schulz, 2013).
3) There are also issues at the managerial level in maintaining or acknowledging the challenges
of cultural diversity. Considering the theory of Deetz, the organizational managers clearly
fails to control and manage the situations of diversity which therefore magnifies the
communication challenge (Cobley, & Schulz, 2013). The diversified employee base affects the
organizational processes thus negatively affecting the production.

* While a significant component of the written report/presentation will be to discuss the
recommendations that your team proposes to address each of the underlying issues, you do not need to
include these recommendations in your proposal. You are not expected to have these determined at the
time of the proposal. (Recommendations are outlined with dotted lines in visual map below to indicate
this)
References:
Cobley, P., & Schulz, P. J. (Eds.). (2013). Theories and models of communication (Vol. 1). Walter de
Gruyter.
Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The expanded role of
internal communications. International Journal of Business Communication, 51(2), 183-202.

Visual Map of Project (for your use; do not need to submit with proposal)
Organizational Behavioural (OB) Problem
Underlying Issue #2 Underlying Issue #3
Recommendation to Address
Underlying Issue #1
Recommendation to Address
Underlying Issue #2
Recommendation to Address
Underlying Issue #3
Underlying Issue #1
OB
Theory/Research
that supports link
between underlying
sue #3 and
overarching OB
Problem
OB
Theory/Research
that supports link
between underlying
issue #2 and
overarching OB
Problem
OB
Theory/Research
that supports link
between underlying
issue #1 and
overarching OB
Problem
OB Theory/Research OB Theory/Research OB Theory/Research