MGT300 Strategic Planning: Environmental Analysis Worksheet Martin

This document presents a strategic planning worksheet centered on environmental analysis for a boatbuilding company. It identifies key social, technological, economic, environmental, and political/legal trends impacting the business. The analysis assesses the impact of each trend as low, medium, or high, and positive or negative, providing supporting evidence. The worksheet highlights migration to urban areas, new payroll technologies, digital marketing, the global financial crisis, greenwashing, and favorable tax systems as significant factors. It further identifies the two biggest threats as environmental concerns and insufficient funding, while opportunities include Australia’s business-friendly environment and the potential in the sea business. This resource is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

Strategic Planning Worksheet #1
Environmental Analysis
The major issues and trends affecting the future
We start our strategic and business planning by analysing the macro-environment. The
external general environment includes all those factors outside the organisation that impacts
its strategy and strategic goals.
The table below is outlining the key external environmental elements.
Element Description of the trend,
issue or change
The impact
will be:
Low, medium
or high?
Positive or
negative?
Evidence to support this
analysis
Social 1. Migration to urban
areas
2. New payroll
technologies
3. Privacy and safety in
workplace for female
1. High impact;
2. Medium;
positive
3. High;
positive
Franks, D. M., Davis, R.,
Bebbington, A. J., Ali, S.
H., Kemp, D., & Scurrah,
M. (2014). Conflict
translates environmental
and social risk into
business costs. Proceedings
of the National Academy of
Sciences of the United
States of America, 111(21),
7576–7581.
Technology 1. The speech self
services such as
Amazon eco, Google
home.
2. Digital marketing
3. Digital privacy and
safety
1. Medium;
positive
2. High;
positive
3. High;
positive
Fgfgfbdgffd Masri, M. D., Ramirez, B.,
Popescu, C., & Reggie, E.
M. (2012). Contract
research organizations: an
industry
analysis. International
Journal of Pharmaceutical
and Healthcare
Marketing, 6(4), 336–350.
Economic 1. Global financial
crisis
2. Rising currency
3. Higher fuel cost
4. GDP
1. High;
negative
2. High;
positive
3. High;
negative
4. High;
Masri, M. D., Ramirez, B.,
Popescu, C., & Reggie, E.
M. (2012). Contract
research organizations: an
industry
analysis. International
Journal of Pharmaceutical
and Healthcare
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Element Description of the trend,
issue or change
The impact
will be:
Low, medium
or high?
Positive or
negative?
Evidence to support this
analysis
negative Marketing, 6(4), 336–350.
Environmenta
l
1. Greenwashing
2. Environmentally
friendly product
3. Use of natural energy
1. High;
negative
2. High;
positive
3. High;
positive
Paini, D. R., & Yemshanov,
D. (2012). Modelling the
Arrival of Invasive
Organisms via the
International Marine
Shipping Network: A
Khapra Beetle Study. PLOS
ONE, 7(9).
Political/legal 1. Favourable tax
system
2. Stable political
government
3. Administrative
policies
1. High;
positive
2. High;
positive
3. High;
positive
Agerberg, J.-N., & Ågren, J.
(2012). Risk management in
the tendering process.
What are the two biggest threats and opportunities facing the organisation?
The two biggest threats that the Australian boatbuilding company is facing are the
environmental and ethics view point and insufficient funding. Although it is a vital part of
business to produce environment friendly products, it is an expensive process. Environment
friendly products required more investment in the raw materials which for the Tudor
company is hard to afford. The company needs to take care of the emission as well to make
sure the industries do not produce harmful materials to the environment. The company has
been facing losses or decades and therefore it make it hard to the fund in the new models and
new policies.
The opportunities that the company may take from the external factors are Australia’s
business friendly environment and Australia’s sea business. Australia is an island country and
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therefore the boatbuilding business has no scope of being obsolete however the market can be
grasped by other competitors if proper strategies are not adapted. Australia is also a business
friendly state known for its capitalist nature. The encouraging nature of Australian state is a
positive factor for the company including the Australian culture who are enthusiastic about
new products and services.
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