MGT 310: Business Development Plan for Chatkora Food Truck, 2019

This assignment presents a business development plan for Chatkora, a food truck business operating in Melbourne, Australia. The plan focuses on strategies to achieve specific goals and objectives, incorporating relevant small business theories. It covers aspects such as background, development opportunities, goal setting, application of small business and new venture theories, and a detailed development plan encompassing key financial aspects and performance measurement. The plan includes recommendations for the business to enhance its operations and market presence, including online payment options, strategic partnerships, and participation in local events.

Small Business & New Venture Management: Business Development Plan
(A Special Case Study On Chatkora)

Running Head: Report
Executive summary
This assignment aims to expand the food truck business of Chatkora which is providing food
services in Melbourne city in Australia. This study is based on the business development
strategies by which Chatkora can accomplish its selected goals and objectives. Small business
related theories also took place in this study for creating a business development plan for
Chatkora along with proper academic references and justifications.
Page 1 of 23

Running Head: Report
Table of Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
Background Short overview of the business and the market.....................................................3
Development Opportunity and Goals.........................................................................................6
Application of the small business and new ventures theory for the development of business. .8
Development Plan of the Business.............................................................................................0
Conclusion..................................................................................................................................1
Recommendations......................................................................................................................1
References..................................................................................................................................2
Appendix....................................................................................................................................5
Page 2 of 23

Running Head: Report
Introduction
The main objective and the purpose of the study have been to develop the enhanced
professional business of a food truck along with specifying some of the communication skills.
In this study, the background of the business is mainly established in the Melbourne city of
Australia. The name of the business is known as Chatkora, which is a food truck company
and it has 10 employees in the organization. On the other hand, the overviews of the short
background of the food truck business and the whole industry have also been described in the
study. In the case of the Chatkora, the development opportunity and the goals have been
discussed along with the core identification and justification of the food truck business
(Alderighi et al. 2016).
Background Short overview of the business and the market
In the case of the Chatkora, which is one of the most popular food truck businesses in
Melbourne and the name of the owner is Sachin, who has 10 employees in his organization.
The main location of his food truck is in Sydenham and the food truck organization is opened
from 5:30 pm to 9:00 pm at night. The main target and the aim of the owner have been to
popularize the Indian foods in the Melbourne city and thus serving the local population or the
Indian people with their country items and food menus (Teo 2019).
Page 3 of 23

Running Head: Report
Figure1: Chatkora Food Truck
(Source: Sinclair and Carr 2018)
In the city of Melbourne, it can be identified that there are 16 food trucks in the city and the
business in this city for all the years. Among the 16 food truck businesses, there are 8
prominent food trucks that have gained and the popularity to the common people of the
country (Lord et al. 2017). There are eight national sites for the food truck companies in the
Melbourne city and the trucks which have the permits, they can use it until 2020. Like all the
food trucks in the Melbourne city, Chatkora has also applied for the transportation permits
and they also can use it until the year of 2020. On the other hand, it can be notified that the
main locations for the food trucks are in the places like Queen Victoria Market place,
Federation Square, State Library of Victoria and in the Sydenham at the same point of time
(Sinclair and Carr 2018).
It can be noted that the food truck business in Melbourne City has contributed to almost about
1.23 per cent of the total gross domestic profit of the country in the previous accounting year.
Page 4 of 23

Running Head: Report
The employment rate in the food truck business in Melbourne City has increased by 12.36 per
cent due to the immense support of the local government as well as the central government.
However, it can be observed that there has been a huge problem with the CoffeeHeads food
truck, which was not allowed to enter in the St Kilda Road because of his expiry of the
transportation. Moreover, in a parallel manner, the government has also established their own
food trucks company, Melbourne Truck Catering for serving the foods and drinks at a very
subsidized rate for the benefits of the common people in the city. Thus it can be understood
that the food truck business in Melbourne City has huge popularity and it will increase by 6
per cent within 2020 (Wessel et al. 2016).
Page 5 of 23

Running Head: Report
Development Opportunity and Goals
In the case of the core developmental opportunities and goals of the Chatkora, it can be
observed that the primary goals and objectives of the organization have been the
organizational development and enhancement within a limited time frame (Sloan, 2014). The
owner of the business has also described their specific and smart goals for the business where
they have expressed their views regarding delivering the customers in the fastest manner with
the help of the best quality foods. On the other hand, there are also some of the optimism
goals for the organization that helped the employees and owner to have a positive view and
thinking for increasing the status and goodwill of the organization. The attraction of the new
purchasers and making unique products for the new customers has made the organization
unique in the market. Furthermore, according to the owner of Chatkora, it can be
acknowledged that the punch cards will be issued to every customer before taking the food in
the counter so that they would not have to wait in the queue for a longer period of time
(Aljohani and Thompson 2018).
In the case of the core opportunities of the Chatkora, it can be observed that the owner will
make new foods with the help of the new types of machinery and technological
advancements for meeting the huge customer demand. On the other hand, it can be noticed
that the organization will also choose a better position than the Sydenham and will search for
a more populous place in Melbourne city. In the food truck business in Melbourne City, there
are many opportunities in recent years (Wilson and Post, 2013). The owner of the Chatkora
will also search for more opportunities regarding the optimization of the various locations of
the country and for that clearance of the permits should be done. Moreover, for the search for
more opportunities, the organization should also participate in the local trade and the
government fairs for attracting more customers and thus inaugurating different unique foods
Page 6 of 23

Running Head: Report
in front of the huge mass. The food truck business in Melbourne City has been regarded as
one of the developing industries and that is why Chatkora has many opportunities to explore
within a limited time frame (Humphreys and Wilken 2015).
Figure 2: Chatkora Food
(Source: Pearman 2018)
On the other hand, there are also some of the additional opportunities for the Chatkora, which
are as listed below
 Offering the online and the mobile payment to the customers with the help of the core
mobile applications. The GPS system will also be enabled for helping the customers
to find the exact location of the food truck.
 Partnering with the established food truck organizations for getting more financial
support and for more recruitment of the employees
 Taking part in the government organized festivals and occasions for attracting new
customers and thus tasting their unique foods (Pearman 2018).
Page 7 of 23

Running Head: Report
 The organization has the capability to grow their presence and popularity in social
media so that they will be able to connect with the customers all the time and listening
to the grievances.
 Catering in the wedding and parties for serving the most number of customers within
a limited time frame (McNeil and Young 2019).
Application of the small business and new ventures theory for the development of
business
Application of the small business and the new venture theories for the development of the
food truck organizations have been described below
The application of the new venture theories
The new venture theory indicates the newly set up business organizations with the help of the
sole ventures and acquisitions to a number of established companies in the industry. There
are some of the important aspects of the new venture theories for the food truck organizations
in Melbourne City (McKay et al.2018).
 Faster start for any organizations in the market and thus also exploring the foreign
target markets at the same point of time.
 Providing exact resources for the core development of the new organizations or the
food truck companies in Australia and also for attracting the target market customers
(Bisp, 2014).
 The acquisitions of the start-up or the new product lines for the further development
of the business within a limited time span.
Page 8 of 23

Running Head: Report
These are three features of the new venture theories for the food truck organizations in
Melbourne City and all the companies should follow the same elements and thus applying
according to the core need and requirement (Mamot and Khairuddin 2018).
The application of the small business theories
In the case of the Chatkora, it can be acknowledged that it is a small business and they will
apply the small business theories for the development of a company within a limited time
frame. Within the small business theories for the food truck organizations in Melbourne City,
there are some of the important elements, which the firm will apply in the near future.
 Evaluating and locating of the acquisition candidates can be one of the core
applicative strategies for the small business theories for the food truck organizations
in Melbourne City (Frost and Laing 2016).
 The company will also deliver some new approaches to the experienced employees
for the optimum development of the food truck organization and thus transforming the
small business ventures into large business ventures.
 Maintaining the secrecy among the different accounting standards applicable within
the periphery of the organization will be done (Aljohani 2016).
Thus, it can be understood that there are some of the assumptions and the applications of the
small business and the new venture theories, which the organization will follow for their own
development and enhancement in the food truck market of the country (Thompson and Flores
2016).
Page 9 of 23

Development Plan of the Business
In the development plan of the Chatkora, coverage of all appropriate key business functions includes key financial aspects, as well as the
identification of measuring the performance, have been evaluated.
Identifie
d
learning
and
develop
ment
needs of
the
organizat
ion
Professional
developmental
strategy to be
used within the
organization
Who is
managing
/overseei
ng the
program
within
the
organizat
ion
Resources required to
implement changes
like Financial aspects
and other features
within the
organization
Goals/Objectives
within the
organization
Start
date
Target
Completion
date
Evaluation
Method
Self-
belief
Thinking in
the right
Human
Resource
Communication skill Be positive and
trustworthy
5-6 months Communi
cating

Running Head: Report
manner
Setting the
desired goal
Gaining new
ideas
Recruiting
more number
of employees
Manager
(Function
and
Strategy)
Motivational speech
Following the senior
managers in the
organization
towards the
organization Presentati
on
Developin
g
advanced
ideas.
Approac
hing
Mentalit
y
Taking
specific
decisions
Writing a short
Lower
level
employee
s in
guidance
Permission from the
upper-level managers
Right strategy
Issuing the
permission from
the higher
authority for the
development of
1-2 months Presentati
on
Evaluation
of
Page 1 of 23

Running Head: Report
application to
grant
permission for
the approach
to a higher
authority
Disciplined
structure of
inheritance
of upper-
level
managers
Correct forecasting
power
the organization strategies
Recruitm
ent of
Ecology
experts
Approaching
them
Right
prospectus and
plans to be
Human
Resource
Managers
New Ideas
Helpful output for the
organization
Sustain the ecological
balance
More focused
belief and they
want to maintain
the diversity of
the tourist spot
5-7 months Motivatio
n
Writing
letters
Page 2 of 23

Running Head: Report
created
Good
convincing
ability
Presentati
ons
Team
Work
Communicatio
n with the
team
Conversing the
ideas
Strategies
Lower
level
employee
s
Development of new
plans
Time is needed
Activities should be
more specific
Better work
culture
5-8 months Presentati
ons
Conversati
on
Sharing of
knowledg
e
regarding
advanced
technologi
Page 3 of 23

Running Head: Report
es
Table 1: Development Plan of Chatkora and its employees
Page 4 of 23

(Source: As created by author)
It can be understood that the managers of the firm will measure the performances of the
employees with the help of the Key Performance Indicators (KPIs) techniques and system
tools (Ab Talib et al. 2016).

Running Head: Report
Conclusion
In this study, the application of the small business and ventures theory has been described
that helped the food truck business to develop their business entity within a short time frame.
The development plan has been the main justification in this study that includes the key
business functions and the key financial aspects for the core identification and measuring the
perspectives at the same point of time.
Recommendations
Few recommendations are as follows:
 The company should clear all transportation permits so that they can spread their
business in every corner of the country
 The company should also improve the mass connections in Facebook, Twitter and
Instagram
 The Chatkora also should merge with other large organizations for increasing their
employee and financial strength
Page 1 of 23

Running Head: Report
References
Ab Talib, M.S., Md. Sawari, S.S., Abdul Hamid, A.B. and Ai Chin, T., 2016. Emerging Halal
food market: an Institutional Theory of Halal certificate implementation. Management
Research Review, 39(9), pp.987-997.
Alderighi, M., Bianchi, C. and Lorenzini, E., 2016. The impact of local food specialities on
the decision to (re) visit a tourist destination: Market-expanding or business-
stealing?. Tourism Management, 57, pp.323-333.
Aljohani, K. and Thompson, R.G. (2018) The impacts of relocating a logistics facility on last
food miles–The case of Melbourne’s fruit & vegetable wholesale market. Case studies on
transport policy, 6(2), pp.279-288.
Aljohani, K.(2016) November. Integrating Logistics Facilities in Inner Melbourne to
Alleviate Impacts of Urban Freight Transport. In Australasian Transport Research Forum
(ATRF), 38th, 2016, Melbourne, Victoria, Australia.
Bisp, S., 2014. Food-related lifestyle: development of a cross-culturally valid instrument for
market surveillance. Values, lifestyles, and psychographics, p.337.
Frost, W. and Laing, J.(2016) The food revolution in Melbourne, 1980–2015. Food
Consumption in the City (pp. 136-152). Routledge.
Humphreys, L. and Wilken, R.(2015) Social media, small businesses, and the control of
information. Information, Communication & Society, 18(3), pp.295-309.
Lord, N., Flores Elizondo, C.J. and Spencer, J., 2017. The dynamics of food fraud: The
interactions between criminal opportunity and market (dys) functionality in legitimate
business. Criminology & Criminal Justice, 17(5), pp.605-623.
Page 2 of 23

Running Head: Report
Mamot, M. and Khairuddin, N.(2018) Measuring hand hygiene practice: Comparison
between self-reported and direct observation among food truck vendors in Klang Valley,
Malaysia. International Journal of Research in Pharmaceutical Sciences, 9(SPL2), pp.102-
107.
McKay, F., Lippi, K., Dunn, M., Haines, B. and Lindberg, R.(2018) Food-Based Social
Enterprises and Asylum Seekers: The Food Justice Truck. Nutrients, 10(6), p.756.
McNeil, P. and Young, C.(2019) Customer satisfaction in gourmet food trucks: Exploring
attributes and their relationship with customer satisfaction. Journal of Foodservice Business
Research, pp.1-25.
Pearman, G.(2018) Overheads of truck transport in Australia: implications for biomass as
feedstock for bio-energy. Australian Journal of Multi-Disciplinary Engineering, 14(1),
pp.34-41.
Sinclair, J. and Carr, B.(2018) Making a market for Mexican food in Australia. Journal of
Historical Research in Marketing, 10(2), pp.175-190.
Sloan, A.E., 2014. Functional Food Trends.
Teo, J.(2019) The food truck project: An extended investigation. Prime Number, 34(1), p.16.
Thompson, R.G. and Flores, G., 2016. Understanding deliveries to towers in
Melbourne. Transportation Research Procedia, 16, pp.510-516.
Wessel, G., Ziemkiewicz, C. and Sauda, E.(2016) Revaluating urban space through tweets:
An analysis of Twitter-based mobile food vendors and online communication. New Media &
Society, 18(8), pp.1636-1656.
Page 3 of 23

Running Head: Report
Wilson, F. and Post, J.E., 2013. Business models for people, planet (& profits): exploring the
phenomena of social business, a market-based approach to social value creation. Small
Business Economics, 40(3), pp.715-737.
Page 4 of 23

Running Head: Report
Appendix
Menu card
Page 5 of 23

Running Head: Report
Image of tasty food offered by Chatkora
Page 6 of 23