Business Communication Report: Assessment 2 Source Analysis and Review

This report provides an analysis of various sources related to business communication, specifically focusing on the role of social media in the workplace. The assignment examines ten different sources, including books, journal articles, and online articles, to evaluate their relevance and contribution to understanding the effective use of social media for communication, employee engagement, and overall business success. The report delves into the concepts of social media strategies, communication policies, and the impact of social media on employee engagement within organizations. The sources cover a range of topics, from the general use of social media in the workplace to specific examples like L'Oreal's implementation of social media for employee support. The conclusion emphasizes the importance of social media as a crucial tool for communication in modern businesses, highlighting its benefits and the need for effective strategies to leverage its potential.

Running Head: BUSINESS COMMUNICATION 0
BUSINESS COMMUNICATION

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Contents
Introduction................................................................................................................................3
Evidence of sources....................................................................................................................4
Conclusion..................................................................................................................................7

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Introduction
The major objective of this paper is to assess the sources that will be helpful in completing
the assessment 2. In this paper, the brief description about the social media concept and its
role in the workplace has been described. The searched sources will be useful in completing
the proposal and report for assessment 2a and 2b. The reliable sources are taken in the paper
so that it fulfils the objective of the report.

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Evidence of sources
Source 1-
Safko, L. (2010). The social media bible: tactics, tools, and strategies for business success.
New Jersey: John Wiley & Sons.
The author Safko in his book stated the concept and strategies of social media at
workplace. In his book, the author highlighted the significance of social media in the success
of any organization. The source helped in knowing the aspect of social media that is essential
in 21st century. According to him, “social media is a computer technology that helps in
creation and sharing of information in the workplace. The source has provided all the general
information regarding social media that is quite helpful in completing the concept of social
media in assessment 2 part.
Source 2-
Vaast, E., & Kaganer, E. (2013). Social media affordances and governance in the
workplace: An examination of organizational policies. Journal of computer-
mediated communication, 19(1), 78-101.
The source is from the “Journal of computer-mediated communication. Authors in
this journal explained the social media sites that are useful in organization to communicate.
This journal is helpful in the opportunities that social media provides to the workplace. It
assist in doing the assessment 2 part by explaining the social media policies that aims at
directing and guiding the employees. How social media maintain easy flow of
communication is explained in the Journal.
Source 3-
Stirly. (2018). L’Oreal Creates a World First Within Social Media to Support New
Employees. Retrieved from: https://smbp.uwaterloo.ca/2018/02/loreal-creates-a-
world-first-within-social-media-to-support-new-employees/
In this article, author has discussed the role of social media in the chosen organisation,
L’Oreal. The article is helpful in knowing the use of social media at L’Oreal. In the

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assessment 2, it is helpful in knowing the role of social media at L’Oreal to communicate
with employees. It believes that it is the greater prospective for its employees to accomplish
their duties efficiently. in the author’s point of view L’Oreal has creating a positive
environment that helps the employees in engaging the employees. It assists in understanding
the engagement of employees through social media at L’Oreal workplace. The source is
reliable as it is posted by L’Oreal own brand. The news that author used in the article is given
in the L’Oreal own website about its use of social media.
Source 4-
Taurasi, L. (2015). 7 Ways to Use Social Media for Employee Communications. Retrieved
from: http://workplace.care.com/7-ways-to-use-social-media-for-employee-
communications
This article is written by one author named as “Taurasi” who effectively stated the
various types of social media that can be used in organization to communicate with
employees. Taking own approach to the reality of real world, author in this website includes
the productive approach to social media sites. Rather than taking theoretical approach, he has
taken practical approach that is prevailing in the 21st century. This article is found useful to
me because much of the content is easily fit to the real business situation. This good source
effectively covers all the asocial media sites is used in the organizations for communication
purpose.
Source 5-
Baruach, T.D. (2012). Effectiveness of social media as a tool of communication and its
potential for technology enabled connections. International Journal of Scientific
and Research Publication. 2(5).
The author in this website has described the usage of social media in the workplace
communication. The article is useful in knowing the advantages of social media that leads to
growth in the organization. The article is reliable due to its copyright. It helped in completing
the assessment 2. The author in this article described that every business need to use social
media in the workplace in order to communicate with its useful. It described that as business
runs in various regions so to contact with employees regarding various things, requires social

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media channel for fast communication. The article helped in knowing the effective use of
social media sites for effective communication among different departments at one time.
Source 6-
Wicks, D. (2015). Role of social media in today’s business. Retrieved from:
https://www.socialmediatoday.com/social-business/role-social-media-marketing-
business
In this website, the author named “Wicks” described the role of social media in the
21st century business. The author explained the role that social media plays in business
environment for communication purpose. It is useful in completing the report “using social
media in the workplace to communicate.” By explaining the benefits of social media in
points, this article helped in understanding the social media concept better. In this article,
Wicks provides a detailed examination of role of social media on the workplace. The article
includes a number of relevant facts about thee social media in today’s business environment.
Source 7-
Fuchs, C. (2017). Social media: A critical introduction. California: Sage.
The source that is used in completing the report is “social media: A critical
introduction”. Fuchs in his book explained he varied aspects of social media. Book of Fuchs
is based on author’s investigation and research on the topic social media. The author reflects
the introduction of social media that includes importance as well as limitation of social media
as a device of communication at workplace. Fuchs book offer advice on using social media
sites at workplace. This book is helpful in knowing the problems that can be occurred by
using social media as a message tool ion workplace. The introduction of social media
contains sufficient information about the social media and its importance in workplace for
communication.
Source 8-
Stevenson, M. (2018). Embracing social media as a means to achieve employee
engagement. Retrieved from: https://www.hrexchangenetwork.com/employee-
engagement/articles/embracing-social-media-as-a-means-to-achieve

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The author in this website stated the importance of social media in engaging
employees. This is helpful in knowing how social media is used by L’Oreal to engage its
employees. In this, author has explained the changing world and social media impact on it. It
assists in knowing the social media as perfect medium for engaging employees. Stevenson
through this website the different medium of social media that is being used by L’Oreal. The
use of social media in L’Oreal workplace is get know by this website. It is reliable source as
the information it contains is found in L’Oreal website also. The article provides supportive
material regarding the use of social media in engaging employees in organization along with
proving description about L’Oreal’s social media sites.
Source 9-
Haddud, A., Dugger, J.C., & Gill, Preet. (2016). Exploring the impact of Internal Social
Media Usage on Employee Engagement. Journal of Social Media for
Organizations. 3(1).
This journal shows the powerful impact of social media in organization. Authors
through this journal offer the advantages of using social media in the internal communication.
This journal perfectly fit with the topic: “using social media in the workplace to
communication.” The journal explained the internal usage of social media that leads to
retention and collaboration of employees at workplace. It is also supportive in knowing the
results of social media sites for communication. It is also helpful in completing the report by
knowing the positive and negative effect of social media as a message tool in workplace.
Source 10-
Sponder, M. (2011). Social Media Analytics: Effective Tools for Building, Interpreting,
and Using Metrics. United States: McGraw Hill Professional
The author in this book describes the social media as an effective tool in
communicating at the workplace. The authors through this book helped the reader in knowing
the 21st century communicating strategy. This book provides supportive material to complete
the report. From this book, the significance of various social media sites in the organisation is
done. The source has fulfilled the objective by explaining the requirement of social media to
communicate across different departments as well with different employees at one time.

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Conclusion
From the above paper, it can be concluded that social media is an important tool to
communicate at workplace. In the 21st century, Complex business organizations require
effective social media sites in order to communicate effectively. The above discussion is done
on various authentic sources that will be helpful in completing the assessment 2. Different
viewpoint of various author is described that assist in better understanding of the topic. Using
various reliable sources, useful information can be taken to complete the report.