Business Communication Annotated Bibliography: MGT502 Assignment

This annotated bibliography examines the multifaceted impact of Facebook on business communication and the broader economy. The included sources analyze Facebook's influence on social comparison, happiness, and the manipulation of organizational policies. Several articles address the economic consequences of data breaches, the platform's contribution to GDP, and the rise of digital labor within the Facebook ecosystem. The bibliography also explores the spread of fake news and its economic repercussions, as well as the exploitation of workers in the attention economy. Other articles highlight the opportunities Facebook presents for businesses, the role of digital communication in organizations, and Facebook's potential for civic engagement. These sources provide a comprehensive overview of Facebook's role in shaping modern business practices, economic trends, and social interactions.

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Business Communication

Annotated Bibliography: Facebook
Arad, A., Barzilay, O., & Perchick, M. (2017). The impact of Facebook on social comparison
and happiness: Evidence from a natural experiment. Available at SSRN 2916158.
In the paper, discussion has been carried on the impact of Facebook on the modern
lifestyle of people. Author has conducted the research by collecting the samples from users. It
has stated that usage of Facebook is manipulated through the change in organisational policy.
With the help of this article, it will be possible to identify the impact of Facebook on
happiness and social comparison. By undertaking the research on Facebook consequences, it
identified that Facebook creates positive effect only for those who have several positive
experiences. By extending the Facebook research on organisational level, it has stated that
Facebook banning brings the positive effect on the employees well being which in turn brings
the growth in economy. The intended audience for the research is employees, and
organisation. Research will further help the readers in knowing impact of Facebook on
organisational well being and further economy growth.
Liu, L., Han, M., Wang, Y., & Zhou, Y. (2018, June). Understanding data breach: A
visualization aspect. In International Conference on Wireless Algorithms, Systems,
and Applications (pp. 883-892). Springer, Cham.
In this article, author has discussed about the data breach happened in Facebook. It
has stated that cost of data breach not only do the monetary damage but also put impact on
the economy by losing faith of customers in social media. By undertaking the research on
article, it has come out with several dangers of data that is beyond the common imagination
of people. The intended audience for the research is employees, users and organisation. The
reliability of the article can be checked through the Facebook and some other authentic
website where data breach impact on the economy can be discussed. Data breach has become
the serious issue that has impacted the economy in monetary and social terms. In this way,
reader will come to know about the significant of privacy on social media.
Tett, G. (2018). Recalculating GDP for the Facebook age. Financial Times Magazine, 2(4),
100.
In the article, discussion has been carried on the impact of Facebook on GDP of
economy. It has discussed that Facebook tends to collects the money through this advertising

model that put the direct impact on GDP of economy. By collecting the money through
digital services, companies are able to contribute in the welfare. At the same time, a person
also able to become aware of the social media uses in their personal and professional life. In
this article, it has been highlighted that today 1.6 million around photos has been taken every
year free and it is not included in the data of GDP. Through this article, readers will come to
know how Facebook put impact on the gross domestic product. However, article has not
completely explained the direct impact of Facebook or other social media sites on domestic
product data.
Nieborg, D. B., & Helmond, A. (2019). The political economy of Facebook’s platformization
in the mobile ecosystem: Facebook Messenger as a platform instance. Media, Culture
& Society, 41(2), 196-218.
In the article, it has critically analysed the political economy in the social media age.
It has been stated that advertising driven platform are seen as the significant example of
business that has the capability to grow their partner and user base. Author has significantly
given the emphasis on Facebook which comes under top 10 in market capitalization.
Facebook significantly contributed in the economic growth due to rapid development in the
mobile data. The intended audience for the article is revenue driven people, advertising
agencies, as well as employees. It has considered the social media platform as the economic
and technical platform, which facilitates the interaction among users, and processes their
work. The processing of work further helps in generating revenue and improves GDP of
economy. In this way, the significant of Facebook platform for GDP growth has been seen in
the article.
Fumagalli, A., Lucarelli, S., Musolino, E., & Rocchi, G. (2018). Digital labour in the
platform economy: the case of Facebook. Sustainability, 10(6), 1757.
In the paper, discussion has been carried on the digital labour that is connected with
the social media platform of Facebook. The uses of big data have been discussed in the
article. The first significant benefit is the transparency. It is seen that leading companies are
making the use of data for ensuring better decision in their management. Through
development in the next generation of products and services, it is seen that Facebook has
significantly contributed in the betterment of the organisation and further in the economy. It
has identified the importance of cloud computing by stating that it is the foundation of the
platform economy. Through the research, readers will come to know the value creation model

that is used by Facebook. The organisation culture of Facebook is built in such way that is
beneficial for different organisations in undertaking their working in effective manner.
Bakir, V., & McStay, A. (2018). Fake news and the economy of emotions: Problems, causes,
solutions. Digital journalism, 6(2), 154-175.
In the article, it has identified the impact of fake news on the economy that is spread
across Facebook. It has divided the fake news in different categories such as false connection,
manipulated content, false context, imposter content, misleading content, and fabricated
content. It has also included the democratic and social problem of the fake news. It has been
identified that fake news has been found on Facebook during the US presidential election in
2016. Through this news, large number of fake news has been circulated and affected the
economy. In this way, one organisational issue of mishandling can affect the overall economy
through fake news. The intended audience for the article is the individuals, society, as well as
employees of the organisation. On organisational level, the major problem of Facebook is
lack of engagement. Through this article, readers and youth will come to know the
significance of their data privacy.
Elmer, G. (2019). Prospecting Facebook: the limits of the economy of attention. Media,
Culture & Society, 41(3), 332-346.
In the article, it has discussed that Facebook has been questioned as highest unpaid workforce
across the world. Critical analysis has been taken in the article by stating that Facebook
financial value and its corporate wealth is created by the value that is produced by the user.
Argument has done in the article by exploring the issue of worker exploitation. Facebook has
been seen as the financial entity in the world that further put impact on the economy, its
growth potential, revenue creation as well as financial stability. Through this article, readers
will be able to gain the idea of financial value of Facebook Company in the economy. At the
same time, workers or students will be again to gain the knowledge regarding worker
exploitation. Therefore, discriminatory practices of Facebook largely affect the growth of
economy.
Carter, B. (2013). The like economy: How businesses make money with facebook. Que
Publishing.
The article has given the emphasis on new opportunities brought by the Facebook
globally. Readers through this article also come to know the ways to earn money and their

livelihood through proper use of Facebook. It has been stated that through the app developers,
channels of different marketers and connectivity provider, Facebook has enabled the positive
economic impact in the different countries. By reading this article, readers who are passionate
for earning money digital will come to know the importance of high rate of engagement. The
reliability of the article can be checked through contribution of Facebook in the growth of
economy. In this way, the article will prove to be useful for the youth who are desperate to
earn the money digitally.
Mosquera, R., Odunowo, M., McNamara, T., Guo, X., & Petrie, R. (2019). The economic
effects of Facebook. Experimental Economics, 1-28.
It has been found that organisations regularly given emphasis on the social media to
timely and effectively communicate with the different people at workplace. However, it has
been seen that digital media also negatively affect the working of the organisation and
economy if sued in negative manner. Due to several issues, Facebook has underlined the
importance of digital communication for its employees. The intended audience for the article
is employees as well as organisation who still do not have access to the digital
communication techniques at workplace. The information contained in the article proved to
be reliable as it contains some basic information regarding uses of digital communication.
The article provides the supportive material regarding the social media which will help the
intended audience in knowing the growing importance of digital communication.
Warren, A. M., Sulaiman, A., & Jaafar, N. I. (2014). Facebook: The enabler of online
civic engagement for activists. Computers in Human Behavior, 32, 284-289.
Author has undertaken the exploratory study on the civic engagement with the help of
Facebook. It has identified Facebook as the source of educating, connecting as well as
informing large number of people. It has also stated the emerging role of Facebook as the
civic engagement in the socially responsible environment. It has been stated that Facebook
has the dynamic ability to address several issues. The article therefore carries out the
importance of Facebook for removing social issues in the society. In this addition, readers
will also come to know the future opportunities that can come on the way from online social
media sites. Using this, the intended audience such as youth will come to know the
significance of using social media sites in right manner.