MGT502: Business Communication - Facebook Communication Analysis

This assignment analyzes Facebook's business communication strategies, focusing on three key posts. The first post identifies characteristics of effective business communication within Facebook, emphasizing correctness, conciseness, focus, and consideration. The second post critiques Facebook's future communication, highlighting the roles of management, the need for feedback, and the importance of team-building and negotiation skills. The third post summarizes learning by emphasizing the importance of effective communication in maintaining a dynamic business environment, enhancing employee management, fostering innovation, and building strong relationships. The assignment utilizes research and examples to illustrate the concepts, including references to academic sources like Bowen, et al. (2015), Cho, et al. (2017), Hodge, et al. (2015), Ki & Nekmat (2014), Pereira Correia, et al. (2014), Schivinski & Dabrowski (2015), and Stříteský, et al. (2015).

Running Head: Management
0
Facebook
Business Communication
12/29/2019

Management
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Contents
Post 1: Exemplary business communication characteristics...........................................................2
Post 2: Critique................................................................................................................................3
Post 3: Summaries learning.............................................................................................................4
References........................................................................................................................................5

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Post 1: Exemplary business communication characteristics
In the company Facebook effective communication is highly needed as it is the process of
exchanging good ideas which helps in making the organization much better. A good working
relationship can be maintained through effective communication. It helps in maintaining a good
relationship that fosters the work in a better way (Pereira Correia, et al., 2014). In the company
Facebook, there were many issues that have been seen related to communication so effective
communication also helps in improving the efficiency of the company and increasing the morale
of the employee. There are several characteristics of effective communication which is stated
below:
Correctness: There are several things that have to convey to the employees or the other
elder authorities so the correct grammar and syntax vouch is required. There are many meetings
and seminars happen in the company Facebook so the major issue was the correct vocab with the
correct grammar is required.
Conciseness: The communication helps in the company Facebook should be in a concise
manner as it should be with the effective words and with the short sentences. The long sentences
create difficulty for the receiver to understand the message (Schivinski and Dabrowski, 2015).
Time and cost are saved with concise communication as it includes an effective message for the
audience.
Focus: The communication in the company Facebook is considered as effective when it
is paying attention to the requirements of the company. Instead of talking to other things the
communicator should talk about the requirements, changes, or any other important information
regarding the company Facebook as it helps in delegating it in a more effective way.
Consideration: While communicating the company Facebook should evaluate that
audience consideration is essential. When anything has communicated the feedback and the
receivers viewpoint should be taken (Hodge, et al., 2015). The company Facebook can maintain
their self-respect and dignity when they concrete the words and convey the message by taking
consideration.

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Post 2: Critique
The future communication of Facebook is included in this post. For managing the
essential activities, the crucial role was played by the management of Facebook as they execute
the different projects. There are various methods that are available which makes Communication
more effective such as the cost benefits model and the economic interest.
Feedback: It was evaluated by the management of the Facebook Company that the
economic model and the cost benefits are needed for making the communication more effective.
The competencies of the project can be measured through the simple method of ratio. The
potential value can be delivered through this method so it helps in communicating in a more
appropriate way (Bowen, et al., 2015). The price return and investing cost are measured through
this method which helps in completing the project on time. The profits can be generated in the
company Facebook by considering the economic model as it creates economic value. The
invested value can also be measured through this method.
Characteristics: There are some components that are not there in the post stated above
such as technical expertise, team-building skills, negotiations, etc.
Team building skills: For managing the project of the company Facebook, effective
negotiation skills are required in the appropriate manner. There are many conflicts that can be
resolved through effective team skills as teamwork always leads to achieving the goals (Cho, et
al., 2017). The teamwork helps in resolving the issues in a more appropriate manner and they
also take initiatives in making good decisions.
Appropriate negotiation skills: For maintaining harmony in the company Facebook and
for settling certain issues appropriate negotiation skills are required.
Example: In the company, Facebook's symbolic communication is effective as it creates
the value of the project by making effective processes and procedures. Effective communication
in the company Facebook helps in taking important decisions by sharing opinions with each
other.

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Post 3: Summaries learning
An effective business environment of the company Facebook can be maintained by
effective communication. As the business environment is very dynamic so there are the certain
changes which have to be faced by the company Facebook to maintain the professionalism in the
company Facebook the external business communication is maintained as it helps in
communicating the opinions and ideas with the other employees (Stříteský, et al., 2015).
Management employee enhanced: The performance of the company Facebook can be
enhanced through external business communication as it helps in informing the employees about
the tasks, objectives and goals. The company Facebook enhances employee management by
minimizing the risk through effective communication.
Innovation and creativity: Facebook Company brings new features with the advance
version every time. The advancement in the company Facebook is brought through effective
communication as it leads to bring new ideas and opinions. The employees of Facebook also
share their opinions and views in a more effective way through external business communication
(Ki and Nekmat, 2014).
Strong relationship: In the company Facebook the relationship between the employees
and the managers and with the other co customers should be effective then only the company can
lead to huge success. In the company Facebook, through external business communication, the
strong relationship is maintained and it also helps in interacting with the customers.
Example: The Company Facebook has created the trust and confidence of its employees
through external communication as it helps in creating the bond and generating a positive
environment.

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References
Bowen, J., Baloglu, S., Kwok, L., Zhang, F., Huang, Y. K., Yu, B., ... & Rangan, K. (2015).
Documenting business-to-consumer (B2C) communications on Facebook. Worldwide
Hospitality and Tourism Themes.
Cho, M., Furey, L. D., & Mohr, T. (2017). Communicating corporate social responsibility on
social media: Strategies, stakeholders, and public engagement on corporate
Facebook. Business and Professional Communication Quarterly, 80(1), 52-69.
Hodge, C., Pederson, J. A., & Walker, M. (2015). How do you “Like” my style? Examining how
communication style influences Facebook behaviors. International Journal of Sport
Communication, 8(3), 276-292.
Ki, E. J., & Nekmat, E. (2014). Situational crisis communication and interactivity: Usage and
effectiveness of Facebook for crisis management by Fortune 500 companies. Computers
in Human Behavior, 35, 140-147.
Pereira Correia, P., García Medina, I., Fabiola González Romo, Z., & S. Contreras-Espinosa, R.
(2014). The importance of Facebook as an online social networking tool for
companies. International Journal of Accounting & Information Management, 22(4), 295-
320.
Schivinski, B., & Dabrowski, D. (2015). The impact of brand communication on brand equity
through Facebook. Journal of Research in Interactive Marketing, 9(1), 31-53.
Stříteský, V., Stránská, A., & Drábik, P. (2015). Crisis communication on Facebook. Studia
Commercialia Bratislavensia, 8(29), 103-111.