MGT502 Business Communication: Proposal Analysis and Implementation

This document analyzes business communication proposals, focusing on their role in B2B sales. It details the structure of a proposal, including the executive summary, problem statement, proposed solution, timeline, and terms and conditions. The assignment emphasizes the importance of clear, unambiguous language and the need to address the buyer's pain points effectively. It also outlines the different types of proposals (formally solicited, unsolicited, and informally solicited) and the key elements needed for a successful proposal. The document stresses the importance of providing justifications, state-of-the-art technology, time-bound execution, and capital allocation. Finally, it highlights how a proposal serves as both an information source and a sales pitch, aiming to convince the buyer of the value of the offered services or goods.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student:
Name of the University:
Author Note:

1BUSINESS COMMUNICATION
Proposals
Proposal is a document which is used by business facing or B2B organizations where
seller aims in persuading prospective buyer to buy their services or goods. The pain points are
identified and provided to the buyers by giving right solutions in alleviating the pain points.
Proposals could be of three types such as formally solicited, unsolicited and informally
solicited. Proposals must not be ambiguous and must be self-explanatory. It must have
preamble and give few insight for scenario of the business of the kind one is trying to
undertake. Proposals should provide appropriate justification for venture and the reasons for
making it successful. It should have mention of the state of art of the technology (Gambles,
2017). The sub heads should be mentioned in details in the proposals such as time bound
execution and capital allocation. It should mention about recurring expenditure, kind of
manpower required and how they would be sourced. It should also consist of detailed
assessment about proposed balanced sheet and display results of analysis of SWOT of
venture.
Aim of proposal is for streamline the process of B2B sales among the seller and the
buyer through serving double purpose of acting as information source along with sales pitch
which aimed to convince the buyer why they would buy that is to be offered. Proposal
usually aims in answering questions such as the job of the organization, problems faced by
the buyers, solution offered by the organization for alleviating the problem, way through
which this solution would be implemented effectively by the organization and estimated
resources needed for implementing the solution (De Marco, et. al., 2019). Proposal should
consist of title, executive summary, table of contents, problem statement, proposed solution,
timeline, terms and conditions and acceptance.

2BUSINESS COMMUNICATION
References
De Marco, C. E., Di Minin, A., Marullo, C., & Nepelski, D. (2019). Digital platform
innovation in European SMEs. An analysis of SME Instrument Business Proposals
and Case Studies (No. JRC115240). Joint Research Centre (Seville site).
Gambles, I. (2017). Making the business case: Proposals that succeed for projects that work.
Routledge.