Effective Business Communication in MGT502: Discussion Forum Posts

This discussion board post analyzes effective business communication, focusing on internal, upward, and lateral communication types. The post defines effective business communication as the clear and efficient exchange of data between parties, emphasizing its importance in building strong organizations, facilitating smooth operations, and enabling social interaction and governance. The post then explores different types of internal communication including upward, downward and lateral communication, providing examples such as a sales and advertising department receiving a contract from Coca-Cola. The post also highlights the significance of effective communication in fostering relationships, expanding customer bases, increasing productivity, and promoting innovation. The assignment references key literature sources, supporting the discussion with academic research.

Running head: EFFECTIVE BUSINESS COMMUNICATION 1
Effective Business Communication
Name
Institution

EFFECTIVE BUSINESS COMMUNICATION 2
Effective business communication is the transfer or exchange of data between two parties
or entities effectively and is easily understand by everyone involved (Adler et al, 2015). Here are
some of the Importance of effective business communication;
i. It is the building block of an organization
ii. Effective communication helps the company run smoothly
iii. Effective communication also acts as a source of information in an organization
iv. It enables socializing since no company can thrive in isolation
v. It is also instrumental in governing the company (Guffey & Loewy, 2015)
Here are the three points that I have learned about effective business communication.
There are several types of business communication which include;
Internal, upward communication
Internal, upward communication is the type of communication that occurs between a
manager and someone up the organizational hierarchy and a subordinate. This is the type of
communication that flows upwards in terms of hierarchy (Bovée, Thill, & Raina, 2016).
Internal downward communication
Internal downward communication is the type of business communication that comes
from a superior or manager to one or more subordinates. This type of communicates mostly
comes in form of a letter, verbal directive or memos.
Internal lateral communication
Internal lateral communication is the type of communication that occurs between co-
workers in the office. This type of communication can either be cross- department or internal
department communication.
The significance of effective communication plays a significant role in building good
relationship between the stakeholders of a business. As a result, effective communication
contributes in growing the customer base, business partnership, increased productivity as well as
facilitating innovations (Prentiss & Walton, 2019).
Practical example- The department of sales and advertising has just scored a big contract
with the Coca-Cola Company and everyone is required at a certain time so that they can discuss
the strategies on how they are going to handle it so the head of department will communicate that
to everyone through a memo or via email.

EFFECTIVE BUSINESS COMMUNICATION 3
References
Adler, R. B., Kotler, P., Grey, A. M., & Hugos, M. H. (2015). Communicating at work:
strategies for success in business and. info: Singapore: McGraw-Hill, 2015.
Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson
Education India.
Guffey, M. E., & Loewy, D. (2015). Essentials of business communication. Nelson Education.
Prentiss, S., & Walton, J. (2019). Pedagogical Tools in Our Briefcases: Teaching the Business
and Professional Communication Course. Journal of Communication Pedagogy, 2(1), 9.