This report provides a comprehensive strategic analysis of Wesfarmers, focusing on its Coles Supermarket business unit. It includes an examination of Wesfarmers' corporate structure, product and service portfolio, and a detailed analysis of Coles Supermarket as a strategic business unit (SBU). The report identifies the revenue streams of the business unit, conducts an internal SWOT analysis, and performs an external PESTLE analysis to understand the political, economic, social, technological, legal, and environmental factors affecting Coles. Furthermore, the report identifies and discusses the sources of sustainable competitive advantage for Wesfarmers Retail, and offers recommendations for future strategic direction. This thorough analysis provides valuable insights into the strategic management of Wesfarmers and its Coles Supermarket division. Desklib offers a range of solved assignments and past papers for students.