MGT604 Strategic Management Part B: Pro-Go Pty Ltd Case Study

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MGT604 Strategic Management Part B
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Executive summary
Change is part of the organization. The deliverables of the assignment are completely based on
the situations of changes and uncertainties in Pro-Go Pty Ltd. The respective organization is
dealing with some changes that are interrupting the functions of the firm in a negative manner.
The content of the assignment is highlighting the issue of the respective organization and are
likewise propounding strategies for the same. With the study of this assignment, a variety of
strategies can be examined that can help in resolving the operational issues in the organization
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Table of Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................4
Aim..................................................................................................................................................5
Discussion........................................................................................................................................5
Preferred option...........................................................................................................................8
Challenges or Implications..........................................................................................................8
Conclusion.....................................................................................................................................10
Recommendations..........................................................................................................................10
References......................................................................................................................................11
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Introduction
Every organization has to face a variety of uncertainties and issues. It is the responsibility of the
managers to identify the issues and implement strategies that can give fruitful results in the
respective direction. The assignment below is written in the regards of Pro-Go Pty Ltd. It is a
camera manufacturing company and is currently facing issues due to the increasing trends of
mobile phones. The sales of the firm are decreasing tremendously and it is hampering the
operations of the firm in an insignificant manner. The assignment is additionally incorporated
with the strategies that can be implemented by the managers in the organization to reduce the
impact of respective issues. The strategies highlighted with the help of the assignment can help
in boosting the sales and productivity of the firm and will help the managers in attracting a wider
section of society. This report is completely based on the meeting held in the organization among
the managers and the stakeholders. The content of the report highlights the major discussion of
the meetings and the strategy that is finally selected to boost the growth of the organization.
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Aim
The core aim of the project is to develop a modified strategic plan for enhancing the sales of Pro-
Go Pty Ltd.
Discussion
Pro-Go Pty Ltd is a private organization. The business of the respective firm is dealing with an
uncertain situation. The firm is known for manufacturing high-quality cameras operated with
batteries. But with the increasing trend of mobile phones, the business of a concerned
organization is facing high losses (Alegre & Chiva, 2013). The sales of the firm are decreasing
tremendously. Along with this the respective firm also had to face a loss of its most important
and potential customer from China. With the loss of these customers, the sales of the firm are
reduced to half in the period of 24 hours. All of these conditions are hampering the goodwill of
the firm as well. The managers need to evolve strategies in the respective direction otherwise
they have to face conditions like insolvency and winding up in future. For resolving the
respective issue the team is completely depended on the support of its management team (Alegre
& Chiva, 2013). They have tried to arrange a meeting of managers and stakeholders in which
they have tried to evolve the strategies that can help them in the respective process. In the
meeting, the managers and the stakeholders can evaluate some strategies that can help in
resolving the issues of the firm. These strategies or themes are as follows:
1. Adjacent product: The first and foremost strategy that the managers were able to
evaluate is related to the start of a new product line or adjacent product. Along with the
production of Cameras, the managers can try to introduce a new unit in the organization
which can be the parts of mobile phones or new gadgets. With the help of this strategy,
the managers of the firm will be able to attract a new area of the market. In this era of
modernization, the firm needs to be distinctive and innovative from others (Rampuria.
2019). With the launch of new and innovative product in the market, the managers of the
firm will be able to attract a new area of the market. This will likewise help the firm in
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enhancing sales and meeting up with new customers (Rampuria. 2019). There are a
variety of pros and cons associated with the respective strategy, these are as follows:
Pros
 With the introduction of a new product, the managers of Pro-Go Pty Ltd will be
able to attract a new market segment. This will help them in getting involved
with new and innovative functions and will likewise help in giving a new start to
their business (Rampuria. 2019).
 This strategy will help the firm in enhancing their sales and productivity. With
the launch of a new product in the market, the managers of a firm can reach to the
global boundaries and can join hands with new customers or stakeholders. This
will have a significant impact on the growth of the firm (Rampuria. 2019).
 This strategy can help in developing the chances of innovation in the
organization that is an attraction point for the customers (Alegre & Chiva, 2013).
Cons
 The implementation of the identified strategy will enhance the cost of
production of the firm. The firm is currently dealing with an uncertain situation
and is not stabilised effectively. Hence the firm needs to join hands with investors
to implement the strategy in an effective manner (Markgraf. 2019).
 Along with the financial resources, the respective strategy will likewise impact
the human resource department of the firm in an insignificant manner. The
manager requires hiring new employees in the firm otherwise it will increase the
pressure of work on existing employees. The situation like this can also have a
negative impact on the business environment of the organization (Rampuria.
2019).
2. Privacy legislation: Privacy is the major concern of the organizations in this era. The
organization needs to secure their data and information. This will help them in fighting
the competition most easily and effectively. Therefore in the meeting of the stakeholders,
the topic related to privacy is also a major concern. The managers decided to implement
new software in the organization that can help in storing the personal data of the
company and secure the information of the firm. With the help of this managerial
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software, the managers of the firm will be able to safeguard their ideas and policies. They
will likewise be able to secure the information collected through the consumers. With the
installation of this software, the managers of the firm will be able to safeguard their
decision-making process and can fulfil their objectives. Some of the negative and positive
elements associated with the respective strategy are as follows:
Pros
 Installation of privacy based software will help in securing the personal data and
information of the firm
 This can help the firm in facilitating an effective decision-making process
 With the help of this software, the managers will be able to evaluate the thoughts
of the consumers in the most effective manner (Rampuria. 2019).
Cons
 The managers of the firm have to invest in the training and development program of
the employees before the installation of the respective software
 This project can distract the concern of the managers from other important issues or
activities of the organization.
3. Technological advances: The current society is facing tremendous growth in the
technology sector. New and developed technologies are launched in the market and are
attracting the concern of the customers. In the organizational meeting, the managers were
successful in convincing the stakeholders that with the implementation of the latest
technology they will be able to enhance their area of the market (Piotrowicz &
Cuthbertson, 2014). With new and updated technology the managers will be able to
attract a new section of the market that helps in enhancing the growth opportunities for
the respective organization. The managers can try to use new and innovative tools for the
manufacturing of products. This will help in enhancing the quality of production in the
organization. Concerning the scenario the concerned strategy is likewise incorporated
with both negative and positive elements which are as follows:
Pros
 Helps in enhancing the quality of production
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 With the assistance of latest technology, the managers of the firm will be able to
attract new market
 This approach likewise helps in enhancing the level of creativity in the
organization (Piotrowicz & Cuthbertson, 2014).
Cons
 This strategy will enhance the cost of production
 The managers have to invest both in financial and human resources in order to
implement the respective approach
 A new team of a project manager is required for the implementation of the
respective approach
Preferred option
All of the above options that are evaluated after the meetings are beneficial for the organization
and will help the firm in facing the uncertainties of the market. With the help of these strategies
the managers of the firm will be able to reduce the level of issues in the firm and will be able to
enhance the chances of growth in the organization. From all of the above-discussed strategies,
the most effective one is Introduction of adjusting product or new product line in the
market (Markgraf. 2019). With the help of this activity, the managers of the firm will be able to
address the actual cause of the issues which is decreasing the level of sales. This is the most
effective strategy and will help the firm in enhancing its level of profits and productivity. With
the help of respective options, the managers of the firm will be able to gain its customers back
and will likewise be able to join hands with new customers (Markgraf. 2019).
Challenges or Implications
The firm needs to launch a new product on the market. The managers of the firm are only
responsible for this launch. The firm must evaluate all the obstacles in the respective direction
and frame effective decisions for their removal (Piotrowicz & Cuthbertson, 2014). Some of the
challenges that are managers have to face in the respective process are as follows:
Short-term challenges:
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 The managers have to face problem in collecting financial resources for the respective
project
 They have to deal with the issues related to human resources management such as urgent
hiring, bad hiring and conflicts etc.
Long-term challenges:
 `The managers can face an issue related to the performance of the new project in the
market. As the market is uncertain the managers are unable to make an exact forecast of
the performance of the new product in the market. This can hamper the future sales of the
firm (Markgraf. 2019).
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Conclusion
The report aimed to propound and develop a modified strategic plan for enhancing the sales of
Pro-Go Pty Ltd. With the discussions and meetings of the stakeholders, the managers are able to
propound an effective solution for all the issues of the organization. From this report, it can be
concluded that the managers of the firm must try to start a new line of product or adjacent
product in order to enhance the sales of the firm. With the help of this process, the managers of
the firm will be able to satisfy their ultimate goals and objectives.
Recommendations
With regards to the above report, it can be said that with the launch of a new product the firm
will be able to boost its sales and productivity. It will help the managers in fulfilling their goals
and objectives (Markgraf. 2019). For the successful implementation of this approach the
managers need to follow the below-stated steps:
 The managers must try to evaluate the market and understand the needs of the customers
before the introduction of new product in the organization. This will help in enhancing
the chances of success in the firm (Hickman & Silva, 2018).
 Along with this, the managers can also try to get involved in a collaborative activity
which will help in reducing their cost of the new launch. By collaboration, they will be
able to make optimum use of their resources (Hickman & Silva, 2018).
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References
 Alegre, J., &Chiva, R. (2013). Linking entrepreneurial orientation and firm performance:
The role of organizational learning capability and innovation performance. Journal of
Small Business Management, 51(4), 491-507.
 Hickman, C. R., & Silva, M. A. (2018). Creating excellence: Managing corporate culture,
strategy, and change in the new age. Routledge.
 Markgraf. B. (2019). What Are Some of the Unique Challenges That a New Product
Development Company Would Face?. Retrieved on 31st July 2019
https://smallbusiness.chron.com/unique-challenges-new-product-development-company-
would-face-73327.html
 Piotrowicz, W., & Cuthbertson, R. (2014). Introduction to the special issue information
technology in retail: Toward omnichannel retailing. International Journal of Electronic
Commerce, 18(4), 5-16.
 Rampuria. J. (2019). 6 product launch challenges that require agile product development
solutions. Retrieved on 31st July 2019 https://martechtoday.com/6-product-launch-
challenges-that-require-agile-product-development-solutions-232375
 Sims, R., & Sauser, W. (2015). Legal and regulatory issues in human resources
management(Contemporary human resources management: issues, challenges, and
opportunities). Charlotte, NC: Information Age Publishing. (2015). Retrieved July 31,
2019
 Thakkar, J., Kanda, A., & Deshmukh, S. (2012). Supply chain issues in indian
manufacturing smes: Insights from six case studies. Journal of Manufacturing
Technology Management, 23(5), 634-664. doi:10.1108/17410381211234444
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