MGT6128: Economic Analysis Report: Organisation and Market Overview

This document is a comprehensive report for the MGT6128 Managerial Economics module, focusing on an economic analysis of an organization. It covers key aspects such as the organization's characteristics, its markets, and the broader macroeconomic environment. The report emphasizes the application of economic principles to business decision-making, including microeconomic and macroeconomic concepts like supply, demand, market structures, trade, and policy. The assessment requires students to use evidence from company reports, market data, and academic articles to assess the firm's performance. The report is designed to enhance students' economic literacy and skills, enabling them to make optimal and economically efficient decisions based on an understanding of the factors of production, market forces, and productivity. The module content includes lectures, tutorials, and workshops covering topics such as competitive markets, consumer behavior, supply decisions, imperfectly competitive markets, business growth, regulation, macroeconomic environments, international trade, and multinational firms. The report is a 2,500-word individual submission that constitutes 100% of the module mark. The report is designed to help students understand economic concepts and apply them to business and management decision-making.

MGT6128:
Managerial Economics
2020-21
Introduction: Week 1
whole group tutorial

Module teaching staff
Me (Professor Anthony Glass)
[e-mail]
Office hours during term time:
Tuesday 10:00am-noon (UK time)
Professor Don Webber
[e-mail]
Contact Don via email for his office
hour(s)

What is managerial economics?
Management economics is concerned with the
application of economic principles and
methodologies to business and management
decision-making, in order to make the most
effective use of an organisation’s scarce
resources

Two pillars of economics
• Microeconomics: analyses the decisions of
individual consumers, firms & industries
related to buying, producing, & selling goods
& services
• Macroeconomics: focuses on the overall level
of economic activity, inflation, unemployment
etc. by analysing aggregate economic
behaviour

Module aims
Primarily focused on microeconomics but with
an appreciation of national policy setting and
governmental strategies, the module aims to
equip management students with the economic
literacy and skills that will enable them to make
optimal and economically efficient decisions
based on an understanding of the factors of
production, market forces and productivity

Module learning outcomes
On successful completion of this module students will:
• Appreciate the need to understand the nature of the
market for different products & services;
• Be able to apply economic theory to different business
situations;
• Understand basic concepts of microeconomics
including supply, demand, price and income elasticities
and alternative market structures;
• Understand basic concepts of macroeconomics
including trade, policy, the role of government and
growth.

Module content and whole group activities: 1st
half of module before Easter vacation
• Introduction (week 1, live & interactive whole group
Blackboard Collaborate tutorial- AG)
• Workings of competitive markets (week 1 recorded
lecture- DW)
• Consumers and demand (week 2, recorded lecture- DW)
• Supply decisions in a perfectly competitive market (week
3, recorded lecture- DW)
• Price and output decisions in imperfectly competitive
markets (week 4, recorded lecture- DW)
• Business growth and strategy (week 5, recorded lecture-
DW)

Module content and whole group activities: 2nd
half of module after Easter vacation
• Regulation and public policy (week 6, recorded lecture- AG)
• Macroeconomic environment 1 (week 7, recorded lecture-
AG)
• Macroeconomic environment 2 (week 8, recorded lecture-
AG)
• International trade (week 9, recorded lecture- AG)
• Review of module material relating to the assessed report,
assessment support and Q&A (week 9, live & interactive
whole group Blackboard Collaborate tutorial- AG)
• Multinational firms & strategy in a global environment
(week 10, recorded lecture- AG)
• Short review of the module and of a broad case study /
analysis of a paper applying various components of the
module (week 10, live & interactive whole group
Blackboard Collaborate tutorial- AG)

Small group live & interactive tutorials
before Easter vacation
All tutorials will be on Blackboard Collaborate. Tutorial
questions must be completed in advance of the class
• Tutorial on the workings of competitive markets (week
2, live & interactive- DW)
• Tutorial on consumers and demand (week 3, live &
interactive- DW)
• Tutorial on supply decisions in a perfectly competitive
market (week 4, live & interactive-DW)
• Tutorial on price and output decisions in imperfectly
competitive markets (week 5, live & interactive-DW)

Small group live & interactive tutorials
after Easter vacation
All workshops will be on Blackboard Collaborate. Tutorial
/ Workshop tasks must be prepared in advance of the
class
• Workshop on a case study / analysis of a paper on
‘Business growth and strategy’ (week 6, live &
interactive- DW). Before the class read the case study /
paper and prepare answers to the case study questions
/ prepare a review of the paper.
• Tutorial that goes over the answers to the three online
tests (week 7, live & interactive-DW)
• Workshop to prepare you to write your assessed report
(week 8, live & interactive-DW)

Assessment
2,500 word individual report which will
account for 100% of your module mark.
2,500 is the absolute maximum. Submissi
deadline for this report is Tuesday 25 May
2021, 12:00pm (noon). Reports should be
submitted online via Turnitin. Some detail
are already on Blackboard and full details
will be placed on Blackboard well in advan

Report Requirements
Prepare a report undertaking an economic analysis of an
organisation of your choice, its markets and the wider
macroeconomic context using evidence including
company reports, market reports, market data and
academic journal articles, etc.
It is advisable to choose a large company to analyse as
there is more information available about such
companies. I advise you not to choose a large company
that you think a lot of other students will choose, e.g.,
Apple, Huawei, etc. This is so your report will stand out as
being different from those of other students.