This report provides an analysis of Google's strategic management, examining both functional and business-level strategies implemented by the organization. It delves into functional level strategies within departments like human resources and marketing, highlighting employee retention programs, recruitment processes, and marketing approaches such as segmentation, targeting, and positioning. The report also explores Google's business-level strategies, focusing on generic strategies like broad differentiation and intensive growth strategies including market penetration, market development, and product development. The analysis considers Google's competitive landscape, emphasizing its unique capabilities and innovative activities that contribute to its market leadership. Recommendations are provided to further enhance Google's strategic approaches for sustained growth in the technology industry. The report uses secondary data to provide insights into Google's operational strategies.