MGTS1301 - Case Study: Narinex and Sustainability Analysis

This case study examines the Narinex case, an electronic components manufacturer, and its struggles with losing corporate contracts due to sustainability concerns. The analysis delves into the company's decision to incorporate sustainability as a c-suite responsibility, prompted by customer scrutiny of waste management, wages, and digital transformation. The case study explores the issue statement of incorporating sustainability as a growth strategy, focusing on product innovation. The paper analyzes the benefits of this strategy, including reduced operational costs, competitive advantages through sustainable innovation, and improved stakeholder relations. The conclusion emphasizes the significance of integrating sustainability into corporate strategies for business growth and societal impact, suggesting the potential for hiring a consultant to implement these changes. References to relevant academic sources support the analysis.

Running head: SUSTAINABILITY: CASE STUDY
SUSTAINABILITY: CASE STUDY
Name of the student
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Author Note

Table of Contents
Introduction.................................................................................................................................................2
Background..................................................................................................................................................2
The issue......................................................................................................................................................3
The issue statement................................................................................................................................3
Analysis of the Issue................................................................................................................................4
Conclusion...................................................................................................................................................5

Introduction
The respective paper is introspection and analysis of a case study “Should the C- suite
have a Green seat?” which discusses about the need and preference of sustainability in the
business strategy of the organization Narinex, which is an America based electronic components
manufacturer. The respective paper is important and significant in the contemporary times
because the international as well as regional business arena and environment has nowadays
become overtly particular about sustainability and the issues related to sustainability (Benn,
Edwards & Williams, 2014). The respective paper provides an insight about the importance and
significance of incorporating sustainability in the corporate and business strategies of enterprises
today. The respective paper provides a precise description as well as solution to the mentioned
case study “Should the C- suite have a green seat?” respectively.
Background
Sustainability has become an important factor in the present business environment. A
growing number of world’s largest and eminent companies and enterprises are utilizing the
factors and aspects of sustainability in their corporate strategies in order to introspect, speculate
as well as navigate the complex and complicated protoplasm of international economy and
business relations, where the companies have been fortunate enough to meet the ever evolving,
growing and expanding expectations of the global, cosmopolitan and modern middle class
sections of the society (Bansal & DesJardine, 2014). Sustainability measures also help an
enterprise to manage the risks as well as threats they might fall prey to in their journey of
regional as well as international trade and commerce. The risks can be multidimensional, such as
social, psychosocial as well as environmental. Therefore, the approaches and perspectives of

sustainability has surpassed from a mere tertiary business strategy to the core business strategy
for every organization. Different companies having different types of c-suite (homogeneous and
heterogeneous) are enrolled in the dire effort to understand the implications of sustainability in
the strategy as well as practices of business.
The issue
The respective case study given hereafter, which revolves around an America based
electronic manufacturing company known as Narinex and its repeated loss of corporate contract
with other manufacturers, has provided food for thought about what might be going obnoxious
and negative in the organization. After an intense introspection, it was proven that the company
was undergoing sustainability issues for which it had been losing corporate and collaborative
contracts with medium and big corporate companies and heading towards an expected doom.
Certain customers (prospective and functional) of the respective company had been introspecting
about the company beyond the mere utilitarian issue. They had been scrutinizing about the
aspects such as how Narinex handles waste, pay wages or have inculcated digital transformation
yet. The most pressing issue which the company has been speculating it was facing was the issue
of “innovation”. However, in order to cope up and tackle such issues, the company had taken up
the strategy of “making sustainability a c-suite responsibility”. However, Brown is also seen in a
dilemma of whether to select primary and immediate urgency of cost condition or sustainability
measures for the company. However, the company resorted to incorporate sustainability in c-
suite strategy (McNulty and Davis, 2010).
The issue statement
The issue of “incorporating sustainability as a c-suite responsibility” taken up by Narinex is
based on the lack of growth the company was facing. Keeping in mind the global trends, the

company emphasized on sustainability as its growth strategy, focusing on sustainable innovation
of their products. Brown is also seen in a dilemma of whether to select primary and immediate
urgency of cost condition or sustainability measures for the company. However, the company
resorted to incorporate sustainability in c-suite strategy (McNulty and Davis, 2010).
Analysis of the Issue
The respective strategy of taking up sustainability measures by the c-suite is indeed a
remarkable and path breaking strategy for the company because it brings with a plethora of
opportunities for the organization to survive and thrive. From the point of view of a c-suite panel,
sustainability can be defined as: (a) lessening the intensive exploitation of natural resources for
growth and development strategies, (b) incorporating a lower carbon economy in the
environment of the enterprise, (c) collaborating with the environment (government, society,
stakeholders, value chain partners) for solutions of societal problems, (d) adaptability insurance
of business to global challenges such as water scarcity, climate change and perils of urbanization
(Percy, 2000). With the inclusion of sustainability measures in corporate strategies, the company
might harness several opportunities and strengths. Sustainability can give way to productivity of
capital with the help of systematic reduction of operation costs through improved efficiencies of
operations in buildings, data centers, manufacturing facilities and fleet operations. With the
incorporation of sustainable innovation techniques in the business by rethinking and redesigning
the products which might be ecologically and environmentally sustainable, the company can
enjoy competitive edge and advantage in the market (Herrera, 2015). Such innovation can
provide special leverage to the company and the company can gain reputation and goodwill in
the global market respectively. The business process improvements within the company can be
brought about by close tracking and tracing the material and product use. Educating the

customers and other stakeholders about the significance of sustainability in the business process,
operations and functions is also a way by which the company can gain special leverage in the
global industrial environment. Sustainability can bring in a societal barometer for change,
improvement and excellence (Huang et al. 2015). As the company incorporates sustainable
measures in its societal undertakings such as programs for marginalized and disempowered
sections of the society, programs such as internships for women, sexually diverse and ethnical
minority students, the company can carry out the tasks of doing greater good in the society which
can lead to social change, whether dynamic or gradual, which is indeed a positive factor for the
development of reputation and goodwill of the company (Marchi, Maria & Micelli, 2013). The
process of integration of sustainability into the core corporate strategies and business strategies
transforms sustainability into an asset for the company as it helps the company to accelerate its
growth and development and at the same time, preserving and conserving the company’s societal
license to operate, function and grow in a multidimensional and multifaceted way (Strand, 2014).
Therefore, apart from pondering about cost and other immediate urgencies, the strategy of
incorporating sustainability in c-suite responsibility taken up by Narinex is credible, prolific and
profitable for the mentioned company in terms of its growth and opportunities and the company
might resort to hiring a consultant for it.
Conclusion
The respective paper concludes to provide an insight about the importance and
significance of incorporating sustainability in the corporate and business strategies of enterprises
today. The respective paper provides a precise description as well as solution to the mentioned
case study “Should the C- suite have a green seat?” respectively. The paper precisely discusses
about the issues which the company might be facing under the factor of sustainability and the

strategy that it had taken. The paper at the end also discusses the credibility and value factor of
the strategy the company had undertaken.