Millennium Health Sciences (MHS) Case Study: Disruptive Innovation

This case study examines Millennium Health Sciences (MHS), a company established in 1968, and its approach to disruptive innovation. The analysis explores the internal perspective, focusing on organizational structure, culture, and management style, and the external perspective, considering factors like research and development, government regulations, and knowledge transfer. The marketing perspective is addressed, emphasizing customer demand, product features, pricing, and promotion. The technology perspective delves into research and development, knowledge management, and the application of technology. The study provides recommendations for each perspective, highlighting the importance of strategic alignment for sustainable growth and market adaptation. The case study emphasizes how MHS can leverage these perspectives to maintain a competitive edge in the health services industry.

TRANSCRIPT

Transcript
1 slide
Disruptive innovation is the change in the internal and external sources of the organization that
brings strong influence to the growth and sustainability of the organization. There are different
types of disruptive innovation perspectives that an organization needs to focus on while engaging
in the respective components. Managing the business with disruptive innovation perspectives
needs a careful strategy to be included by the organization in terms of internal perspective,
external perspective, marketing perspective, and technology perspective. the organization should
overcome the hindrances and barriers while using this perspective that helps to achieve the
organizational objectives. The purpose of disruptive innovation is to sustain the market and
consider growth and development in the organization. Millennium Health Sciences was
established in the year 1968 and developed skin care products and techniques. The organization
has significant changes with the two business units with advanced skin care products. The
disruptive innovation reflection of MHS is presented that helps in innovative capacity.
2 and 3 slide
Internal perspective
Internal perspective includes the internal structure of the organization that helps to ensure
sustainable development of the organization. The internal structure includes the control and
autonomy of the organization's objectives. The managerial structure presents the top-down
structure that is implemented in the organization. The project appraisal and selection of the best
team for innovation purpose is the goal of the internal environment of the organization.
Providing with the best opportunities and the best consideration of business units help to gain an
organizational objective. the senior executive level and the lower level management are given
importance in the organization as these help in considering effective organizational structure.
The organizational hierarchy includes in the internal structure while the management team has to
be flexible while presenting the decisions and responsibilities particularly to engage in

innovative ideas. Next component that can help an organization innovative perspective is an
organizational culture that is company culture.
Company culture in the organization is believed to be the outstanding component that engages
employees to follow the top executives and consider in the ranking system. the top executives in
the organization take care of the business units and consider innovation in the culture while the
employees in the organization accept the company culture that is presented at a senior level. The
senior management team considers the executive committee and focuses on promotional
measures with respective experience and criteria. Employees in an organization should be well
trained and should build a relationship for long term projects. The recommendations for the
organization is to majorly focus on structure, culture, management style and working on
innovative growth of the organization while hiring experienced and expert staff. Better
relationships can be built for engaging in innovative ideas that the team can consider in
organizational objectives.
4 and 5 slide
External perspective
There are external factors that impact the organization’s innovative capacity. There are several
components that are included in an external environment such as research and development,
government, rules, and regulations, etc. These are the major components that tend to ensure that
a positive impact can be achieved while reconsidering the external sources of the organization.
knowledge transfer should be provided to external sources and these help in mutual benefits that
help to stimulate the knowledge. Applying the best strategies to concentrate on organization
innovation capacity is the best way to interact with the externals and consider challenges for
innovative techniques and tools. The external environment is important as it stimulates the
transfer of technology with varied activities. It is thereby important to generate and implement
the technology that provides benefits to the external environment that even include stakeholders.
The case study analysis the complementary sources that collaborate the organization to expand to
the range of experts and seek assistance in developing innovation capacity. The best knowledge

and innovative concepts should be applied by the organization that collaborates the external
sources and builds the relationship between stakeholders and the organization.
Government plays a significant role while the government tends to ensure that an increase in
innovation capacity will help in the overall progress of the organization. The government can
largely offer subsidies for research and development, while this is the great help that an
organization can achieve in terms of innovation. There can be tax credits that the government can
provide in terms of reducing innovators cost. On the other hand, it is possible that the
government considers the development of the organization with innovative strategies and grants
loans for innovation-related knowledge. Technological perspective can be carried while targeting
the customers and considering opportunities for the market to survive quickly to the needs and
demands of customers. Laws and regulations even tend to engage in innovative disruption with
the help of government hindrances. The recommendations for marketers are to focus on
government initiatives, R&D and supplier relationship.
6 ad 7 slide
Marketing perspective
The marketing perspective impacts the organization’s innovative capacity and helps underlying
marketing concepts. The need to focus on customer demand is addressed with respective
marketing strategies. the marketing strategies applied in the business focus on personality and
culture. There are internal and external sources in a marketing perspective that engage in
innovative capacity. An organization should consider the major perspective of a new product for
innovative systems. New products have the latest features and are acceptable as per
understanding consumer behavior. There are different choices that are represented in the
marketing perspective. the product should have the key features that attract the consumers and
tend to buy the products with the value satisfaction element. The product features should
consider advanced techniques that are used in marketing and focus on consumer satisfaction. The
price of the product largely should be implemented with the price strategy that best suits the
market trend. Product and price play an important role thereby innovative products that want
satisfying should be provided to the consumer.

Place and promotion are the major components that engage in a marketing perspective. Providing
the product with the best and satisfactory result is the way that the company should engage its
customers to focus on the buying process whether it is from website or store purchase. The mode
of distribution should be decided to consider the innovative process and build a relationship with
the organization. the major recommendations that are provided are to concentrate on marketing
activities and satisfying the customers with the best product features.
8 and 9 slide
Technology perspective
Technology perspective should be considered by the organization while considering the
innovation process in terms of research and development. there are several identified themes that
engage in challenges of the companies to focus on innovation and transfer of technology. R&D is
used by the organization, yet there are several perspectives that the organization should consider
in technology perspective.
Working on knowledge management is the best means of considering innovative activities and
using knowledge management information for increasing the level of research and development
analysis. The recommendations for the organization is to concentrate on the innovation process
within the model and working on a management style to be applied in the business. This will
enable the management process and consider a supportive role to alleviate several innovation
processes. There can be a fuzzy yet effective technology for the products that help in researching
the new ideas of the constant innovation process in the field of health and services. The nature of
relationships have to be managed and this is the complex category to work on technology that
includes virtual reality importance.
10 slide
Conclusion
Disruptive innovation helps to create a value network and creates a major market where the
techniques and technologies play a significant role. There are different forms of perspective that
help in considering organization innovative capacity. MHS is a health service company that can
work towards providing disruptive innovation with the help of internal perspective, external

perspective, marketing perspective, and technology perspective. The recommendations for each
perspective are provided while considering its importance.