MBA501: Dynamic Strategy and Disruptive Innovation Report on MHS

This report provides a comprehensive analysis of disruptive innovation strategies applicable to Millennium Health Sciences (MHS). The analysis covers multiple perspectives, including internal structures, external factors, marketing strategies, and technological innovations. The internal perspective examines key structures impacting MHS's innovative capacity, offering recommendations for improvement. The external perspective analyzes factors like regulatory and economic conditions, proposing strategies for stakeholder management and market positioning. The marketing perspective focuses on emerging markets, consumer requirements, and customer engagement programs. The technology perspective explores cloud computing, AI integration, and ICT capabilities to drive IT innovation and enhance MHS's business functions. The report concludes by emphasizing the importance of disruptive innovation for business growth and success, highlighting how MHS can leverage these strategies to manage challenges and maintain a competitive edge. The report is a solution to the assignment brief provided, analyzing the case study of MHS and providing recommendations based on the given perspectives.


Disruptive
Innovation
Business requires innovations for
growth and success in the market


Introduction
 Disruptive
innovation provide a
new way to increase
performance of a
business
 Business is based on
the innovations and
disruptive
innovations provide
exponential growth
to business
Grönroos, C., 2011.


Millennium Health Sciences
(MHS)
 MHS is famous for their
skin care products and
services.
 It has more than 800
employees and company
revenue is $2.2 Billion.
 Company has two main
businesses, which are
Neutrino and Dermatech
 Company has own R&D
and marketing
departments .


Internal
perspective
 MHS has faces multiple
challenges in their
business
 The company should
consider these points,
which areas:
 Human resources
 Organizational structure
 Organizational culture
 Resources allocation


Business innovation
model
 The company should
follow business
model innovation to
manage their work
properly and
increase
performance of the
company (Maglio,
and Spohrer, 2013).


Marketing strategies
 The company should
have proper
marketing strategies
to mange their
internal and external
issues and
challenges (Kotler,
Keller, Ang, Tan, and
Leong, 2018).


External
perspective
 MHS should consider
environment and context of
organization including
regulatory and economic
conditions and
relationships and
commitments with their
clients (Lozano, 2015).
 The company should
manage their external
stakeholders for growth
and success (Grönroos,
2011).


Marketing
perspective
 MHS should find emerging
market and understand
potential consumers
requirements including
theses things, which areas:
 Customer visit programs
 Lead-user processes
 Empathic designs (Huotari,
and Hamari, 2012,
October).


Market condition
 The company creates
a value in the market
based on their
products and services
(Rahman, and
Lambkin, 2015).
 The company can
target international
market for global
exposure (Fletcher,
and Crawford, 2013).


Technology
perspective
 Cloud computing
and artificial
intelligence provides
many benefits in
growth and success.
Therefore, the
company can
integrate all the
technological
services in their
business
(Berglund, and


Emerging
technologies
 The company must
use emerging
technologies for
their business
growth, such as
artificial intelligence,
business
intelligence, and
cloud based
services.


Driving IT innovation
 IT innovations are
helpful in business
growth.
 The company can
make their products
based on IT
innovations more
properly.
 It can provide more
benefits in terms of
customers satisfaction.