This presentation provides a comprehensive review of the Millennium Health Sciences (MHS) case study, examining the company's internal structure, R&D methodology, and market research techniques. It delves into internal factors like the top-down managerial structure, competition between business units (Neutrino and Dermatech), and the lack of autonomy for R&D and marketing teams. External factors such as technological advancements, government regulations in Asian markets, and competitive threats are analyzed. The presentation also explores the marketing perspective, highlighting the separation between R&D and marketing teams and the duplication of products. Furthermore, it examines the impact of technology on MHS's innovative spirit and revenue. Recommendations are provided to enhance business operations, including restructuring the senior executive selection process, empowering R&D and marketing teams, developing solid procedures for expanding in Australia, and fostering collaboration between business units. The presentation concludes by emphasizing the importance of technology, internal structure, external factors, and marketing strategies in influencing the company's innovative capacity and overall success.
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