MBA501 - MHS Business Portfolio and Dynamic Capability Analysis

This report provides a comprehensive analysis of Millennium Health Sciences (MHS) business portfolio and dynamic capabilities. The business portfolio analysis includes BCG matrix, GE-McKinsey matrix, and Synergy matrix assessments for its four business units: Neutrino, Dermatech, LOOKS, and Energino, offering strategic recommendations for each. The dynamic capability analysis evaluates MHS's ability to identify opportunities, mobilize resources, and transform/reconfigure strategic assets, further providing recommendations for enhancing overall dynamic capability. The report concludes that MHS can maintain dynamic competency through knowledge transfer, advanced technology, and skilled staff, emphasizing the strengths in Dermatech and the potential for cross-functional collaboration.

Business Portfolio and Dynamic
Capability Development Report
Millennium Health Sciences
[Student Name] – [Student Number]

Introduction
• MHS Business Portfolio
• MHS was developed in the year of 1968 by two scientists who wanted to
create dermatologically experienced skin care products.
• MHS could be categorized into several units business:
• Neutrino
• Dermatech
• LOOKS
• Energino

BCG Matrix
?
Relative Market Share
Market Growth Rate Neutrino
star
Energino LOOKS

GE-McKinsey Matrix
Growth
Competitive strength of business
unit
High Med Low
Industry
attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
LOOKSNeutrino
Dermatech
Energino

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Dermatech
Neutrino
Energino
LOOKS

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
LOOKS Cash cow Medium Harvest Givers
Neutrino Question marks Medium
Selective Takers
Dermatech Star High Growth Fits
Energino Dog Low Harvest Misfits

LOOKS
• Analysis
• Looks has low inward benefits, very high outgoing advantageous and medium
competitive strength in the business outcome.
• The market finding indicates that it has a low growth rate in cosmetic products and also
has medium attractiveness.
• Under GE McKinsey Matrix, it comes into medium selective.
• Recommendations
• It should be a third preference with the perspective of investment.
• Create a cross-function team for developing

Neutrino
• Analysis
• Neutrino has very high inner benefits, less-friendly advantageous and low
rivalry.
• Under the BCG matrix, it is positioned into a question mark.
• Neutrino has medium industry attractiveness and medium growth.
• Recommendations
• It should make a high investment in Star in a higher growth industry.
• It should provide a second preference for investment.

Dermatech
• Analysis
• Dermatech has high feasible strength that helps in acquiring and facilitating benefits in
addressing the business.
• The market finding of advanced skin care products has a higher growth rate as well as
high attractiveness.
• In the BCG matrix, it comes in the Star category.
• Recommendations
• It should highly emphasize export operations.
• It should highly invest in innovative technology, research and development, skilled
employees, creates uniqueness and worth for keeping the competitive advantageous.
• It can make contrast amid its market growth and share steadily.

Energino
• Analysis
• Energino has low outgoing advantageous, low incoming advantageous, and low
competitive
• Special effects have low attractiveness and low growth market.
• Under the BCG matrix, this comes in the category of Dog.
• This company positioned into a low harvest under GE McKinsey Matrix.
• Recommendations
• The company should sell the business as it can damage the performance of the
corporation.
• It should be competent for dealing in the market
• It should emphasize more on other 3 businesses

Conclusion
• MHS Business Portfolio
• MHS Business Portfolio is proficient in vitamins and nutritional supplements,
advanced skin care products, cosmetics and energy drinks.
• This company may come into a mature phase into business cycle according to the
performance of Neutrino, Dermatech, Looks, and Energino

Introduction
• MHS Dynamic Capability
• Dynamic capability is illustrated as the proficiency of an organization to
completely become familiarized its base of resources.
• Explain, describe and recommends how MHS is perceiving, clutching and
transforming its dynamic capability for accomplishing the main objectives
by using SWOT analysis