MI Hotel Brand Awareness: Research Report & Analysis

This report presents the findings of a research study focused on the brand awareness of MI Hotel. The research explores various aspects, including the effectiveness of print and non-print media sources in creating customer awareness, the impact of promotional activities, and the role of special services in creating a competitive edge. The study analyzes customer responses to gauge their recall of the brand when specific services are mentioned. The report also examines factors that may hinder brand awareness. The key findings suggest that both print and non-print media are effective, and the promotional activities have a positive impact. The study concludes with an overview of the marketing and branding strategies of MI Hotel.

RESEARCH
PROPOSAL

The following presentation will include presentation of the
outcomes of the research

Theme 1: sources for brand awareness
provided to all customers
Print Media Sources
Non Print Media Sources
All of the above
0
5
10
15
20
25
30
35
40
45
50
Number of Respondents
Percentage

Theme 2: The sources were complete
successful for fulfilling the objectives
Completely Partially
0
10
20
30
40
50
60
70
Number of Respondents
Percentage

Theme 3: Target customers can recall the brand
when it comes for determining the category of
services
Yes No May be
0
10
20
30
40
50
60
70
80
90
Number of Respondents
Percentage

Theme 4: The impact of brand awareness
is very positive and effective too.
Positive and effective Neutral Negative
0
10
20
30
40
50
60
70
80
90
Number of Respondents
Percentage

Theme 5: Promotional activities has provided a great
Impact on the maximization of awareness level of the
brand associated with hotel
Less than 20 percent
50- 70 percent
More than 70 percent
0
10
20
30
40
50
60
Number of Respondents
Percentage

Theme 6: Many special services creates a
competitive edge among competitors which hve
been liked by consumers
Spa Services
Meditation sessions
Horse Riding
Lake views
All of the above
0
10
20
30
40
50
60
70
Number of Respondents
Percentage

Theme 7: There are many obstacles that
restricts the process of brand awareness.
Changing demands of customers
Availability of many competitors
0
10
20
30
40
50
60
70
80
90
Number of Respondents
Percentage

CONCLUSION
 It has been concluded that effective sources for customers through which
they develops the awareness regarding brand of MI hotel are print media
and non print media sources.
 All these sources definitely accomplishes the objectives of MI and has
facilitated them to adopt various techniques regarding certain strategies
which they adopts.
 When particular categories of services are provided it, customers
instantly recalls their brand which are provided their.

Thank you